Nonprofit Tech for Good

MARCH 2, 2021

Open data is the idea that some data should be freely available to everyone to use a nd republish as they wish. The Open Data Project seeks to gain a better understanding of how NGOs, NPOs, and charities worldwide use technology for digital marketing and fundraising. The more survey respondents we have, the better the data.

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Project Open Data NGO 278

M+R

JULY 6, 2021

The first-ever Benchmarks UK supplement has hit international newsstands! Discussion of the digital space is often quite dominated by a US-centric perspective, but the kind of data we share in Benchmarks is only useful to the extent that it’s relevant to your experience. Related Links: 2021 Benchmarks UK FAQ.

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Benchmark Headline FAQ Rate 97

M+R

OCTOBER 26, 2023

Read time: 2 minutes The Benchmarks UK Study is our annual spin through the world of nonprofit digital programmes – web traffic, email, advertising, social media, and more. We rely on data and survey responses from a wide range of nonprofits, and we hope you’re game to join us for this upcoming year. Interested in participating?

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Benchmark United Kingdom Europe Studies 59

M+R

FEBRUARY 11, 2024

We reviewed some early 2023 returns a few of weeks back , and now we’re taking a closer look at email tactics. Email fundraising has become increasingly difficult, but many of the organizations in our sample of 24 nonprofits saw strong results this December. It may seem dispiriting when you craft the perfect email and only.05%

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Nonprofit Tech for Good

MAY 11, 2023

Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. Use the data in these research reports to develop your content and fundraising strategy to ensure that your nonprofit is focusing its limited resources on the tools and methods most likely produce the best results.

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Research Report South Africa Digital 292

M+R

NOVEMBER 29, 2021

Hoping to hop on the 2022 Benchmarks train? This Friday (December 3) is the last day to sign up to be part of the next Benchmarks journey ! And please reach out to benchmarks@mrss.com with any questions. The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data.

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Benchmark Analysis Aggregator Advocacy 87

M+R

OCTOBER 31, 2023

Sign-ups for the 2024 M+R Benchmarks Study are now live! The annual M+R Benchmarks Study is our annual spin through the world of nonprofit digital programs – web traffic, email, advertising, social media, and more. The rules are simple: We’ll provide detailed instructions outlining the data you’ll need to pull.

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Benchmark Studies Europe Info 52

M+R

FEBRUARY 26, 2024

Read time: 3 minutes This spring, we’re cooking up some exciting new updates for Scout Quest — M+R’s data co-op — and I hope you’ll join me at an upcoming webinar on Thursday, March 7 from 4–5pm ET to learn about those updates. It’s a different kind of data co-op! and our annual Benchmarks study.

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Data United States Green Benchmark 91

M+R

APRIL 27, 2022

Pack your bags, lock your tray table, and fasten your seatbelt: the 2022 M+R Benchmarks Study is ready for takeoff. We’ve put a year’s worth of data from 187 amazing nonprofit partners through the X-ray machine, and we’re ready to take you on a tour of digital ads, social media, email, web traffic, and more. .

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Benchmark Studies PDF Analysis 84

M+R

APRIL 28, 2022

You might be feeling a little of that frustration and FOMO if you missed the M+R Benchmarks webinar on April 27, but don’t worry — we would never leave you behind. . Finally, what would a journey like Benchmarks be without a custom roadtrip mixtape? The full webinar recording is available here.

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Benchmark Social Media Training Train 91

sgEngage

OCTOBER 29, 2021

The new Blackbaud Luminate Online Benchmark Report is out, and it has some significant differences from previous years. Listen in to learn about when and where the biggest spikes occurred, how email engagement changed, and how data in the report is segmented. Growth of email fundraising and engagement.

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Benchmark Blackbaud Podcast Report 81

M+R

APRIL 29, 2021

There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. Some folks head straight to mrbenchmarks.com , exploring the full data set and following their own path down the rabbit hole of charts and findings. 2020 M+R Benchmarks Study—A Data Odyssey: The Recording.

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Benchmark Hunger Headline FAQ 76

M+R

APRIL 22, 2021

We are excited to report that the 2021 M+R Benchmarks Study is ready for you. Thanks to contributions from 220 amazing nonprofit participants, this year’s Benchmarks Study covers detailed data including digital ads, social media, email, web traffic, mobile messaging, and more. . 2021 Benchmarks UK FAQ.

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Benchmark Studies Hunger FAQ 90

Neon CRM

SEPTEMBER 29, 2023

With 12% of all gifts made during the last few days of the year , fundraising emails are a powerful tool to encourage year-end generosity among your donors. But how many year-end giving emails should you send? Emails are a valuable, low-cost option for organizations, and the number of emails sent is increasing year over year.

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email Giving Template Gift 98

M+R

APRIL 11, 2022

Prepare for takeoff: The 2022 M+R Benchmarks Study lands on Wednesday, April 27. It’s your comprehensive road map for nonprofit digital strategy, making stops for email, digital ads, social media, fundraising, tickets and membership, and web performance. . Read time: 1 minute. Sign up for the webinar now. .

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Benchmark Map Social Media Advocacy 52

Nonprofit Tech for Good

APRIL 14, 2021

The reports listed below offer much-needed data to help your nonprofit, NGO, or charity craft your 2021-22 digital marketing and fundraising strategy. 2021 Global NGO Technology Survey & Open Data Project :: Take the Survey. Benchmarks Study 2020 :: Download. 2019 Email Deliverability Benchmarks Study :: Download.

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Report Digital South Africa Marketing 342

M+R

APRIL 26, 2022

Prepare for takeoff: The 2022 M+R Benchmarks Study lands on Wednesday, April 27. It’s your comprehensive road map for nonprofit digital strategy, making stops for email, digital ads, social media, fundraising, tickets and membership, and web performance. . Read time: 1 minute. Sign up for the webinar now. .

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Benchmark Map Social Media Advocacy 52

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing?

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email Marketing Test Mail 104

M+R

MARCH 11, 2024

Read time: 2 minutes Did you miss our latest webinar about Scout Quest, our privacy-focused one-of-a-kind online data co-op? Here are the four biggest takeaways: 1) Huge Results for the Humane Society of the United States: Gabby Green from HSUS shared her experience using Scout Quest data to reactivate a huge inactive file.

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Mail Results Benchmark United States 73

EveryAction

MAY 15, 2017

The state of nonprofit fundraising is undeniably digital, but aside from opens and clicks, do you really understand what's happening to your emails? Today, EveryAction releases the highly-anticipated 2017 Nonprofit Email Deliverability Study , an exploration into how much spam is impacting online fundraising programs.

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Spam Rate Studies email 134

M+R

JUNE 10, 2021

Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . The new feature helps users prevent senders from knowing when they open an email.” from getting information about whether and when subscribers open emails. on iPhone, 9.6%

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EveryAction

JULY 12, 2023

updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns. Those kinds of results help explain why we’re seeing organizations add mobile messaging to their omni-channel repertoire.

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Channel Work Fundraising Movie 224

Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! That means for every dollar you invest in email campaigns, you can expect an average return of $44. The numbers don’t lie! But what about reach?

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email Rate ROI Social Media 52

Nonprofit Tech for Good

APRIL 29, 2020

The data can be used to help your organization craft your next online fundraising and digital marketing strategy. Benchmarks Study 2020 :: Download. 2019 Email Deliverability Benchmarks Study :: Download. Sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Published by M+R.

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Research Report Digital Marketing 332

EveryAction

JUNE 3, 2016

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Why analyze email deliverability? It goes without saying that nonprofits rely heavily on email for online fundraising - in fact, according to M+R , they sent over 2.8

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Spam email Studies Nonprofit 147

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Monitor data and adjust your appeals. Monitor data and adjust your appeals.

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Analytics Data Giving Metrics 52

Nonprofit Tech for Good

AUGUST 6, 2023

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. During a year-end campaign, it’s essential to track and analyze data from these multiple channels. However, this is not a universal rule.

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Practice Fundraising Guide Channel 243

Nonprofit Tech for Good

SEPTEMBER 15, 2019

Now in its fourth edition, the 2019 Global NGO Technology Report provides 100+ technology benchmarks NGOs, NPOs, and charities worldwide. The data reveals how organizations use web and email communications, online fundraising, social media, productivity software, and emerging technology. Australia and New Zealand.

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NGO Global Report Technology 277

NetWits

APRIL 12, 2013

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. Given the breadth of the data points, you may ask yourself what should I read?

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Benchmark Report Online NTC 116

Nonprofit Tech for Good

OCTOBER 25, 2022

According to the 2022 M+R Benchmarks Report , nonprofits pay an average of $3.31 capture an email address] through digital advertising. to secure a lead [i.e., 1) Top bar opt-ins and links. 1) Embedded newsletter opt-in on the Marshall Project blog. 2) Embedded donation form on the Human Rights Watch blog.

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Websites Action Test Newsletter 344

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

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Benchmark Studies Metrics Digital 64

EveryAction

AUGUST 11, 2016

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. But what if I told you that bad email deliverability practices could be dragging down your EOY campaign before it even begins?

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email Spam Money Fundraising 100

EveryAction

MAY 30, 2023

We’re also seeing data to support the idea that virtual events are here to stay: our friends at Mobilize have found that virtual events still drove the majority of signups (67%!) Email Email is a versatile tool when it comes to virtual lobby days. Email is also a great way to engage anyone who can’t make it to your lobby day.

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M+R

MARCH 5, 2024

Read time: 3 minutes This spring, we’re cooking up some exciting new updates for Scout Quest — M+R’s data co-op — and I hope you’ll join me at an upcoming webinar on Thursday, March 7 from 4–5pm ET to learn about those updates. It’s a different kind of data co-op! and our annual Benchmarks study.

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United States Green Benchmark Registration 76

NetWits

NOVEMBER 29, 2011

The same is true with your holiday email appeals. While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. What if I don’t have the data? Analyze the stats of previous emails.

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email Raise Cancer Info 230

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in fundraising email revenue. Boost Email Engagement.

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Online Fundraising Benchmark Adwords 92

Candid

FEBRUARY 27, 2024

Collect data from as many clients as possible Our research showed that it is essential to collect survey responses from as broad and representative a sample of your client population as possible. If you can trust the data to be representative, you can trust it to yield actionable insights.

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Rate Survey Nonprofit Sample 128