The Importance of Collaborative Benchmarking in the Nonprofit Sector

Connection Cafe

However, there’s one thing they (like most of my kids) find much harder to share: their data. The Opportunity of Collaborative Benchmarking whitepaper from the Blackbaud Institute for Philanthropic Impact explores just that concept: How do we as a sector improve by collaboratively sharing our data? The whitepaper shows how to navigate these barriers by identifying common opportunities and examples of successful benchmarking.

How Benchmarking and Analytics Can Inform Fundraising Strategies

Connection Cafe

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. One way to help organize results is through benchmarking your performance against other organizations and fundraising programs.

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Using Event Metrics to Create an Action Plan

Connection Cafe

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. But what do we actually do with our data once we pull that report? How can we use our data during our fundraising event or campaign to identify opportunities that help us achieve our goals? Metric: Participants who have raised $0; or Participants who have raised less than $25.

Social Media with M+R: How to Measure the Metrics that Matter


Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Obvious event metrics to follow are the basics, like these: Total amount raised.

The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)


When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate. Neither of these commonly cited metrics matter, however, if an email doesn't ever reach a supporter's inbox to begin with.

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report


The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. With data from 154 nonprofit participants, we are once again treated to invaluable insights on numerous facets of digital engagement, covering websites, email messaging, online engagement, social media posts, and digital ads. Even though online revenue grew last year and the year before, every individual email metric declined.

5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value.

TeamRaiser Benchmarks are Here!

Connection Cafe

Thanks to everyone who was able to make it to the session I presented with my colleague Robyn Mendez, Let’s Get Nerdy – Taking a Data-Driven Approach to Event Strategy. In case you missed it, we also unveiled our brand new 2011 Peer-to-Peer Event Benchmarking paper, and talked through how to use data to inform your event strategy. Author: Noel Beebe. Howdy folks! It feels good to be back in Texas after an action-packed Convio Summit in Baltimore last week!

Housefile Size and Growth in the Luminate Online Benchmark Report

Connection Cafe

The release of the 9th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. Lastly, while housefile size and percentage of constituents who donate are important metrics, the quality of constituent data, namely the email address they provide, cannot be ignored.

eNonprofit Benchmarks Study Reveals Latest Metrics for Advocacy, Fundraising and Social Media


Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? E-newsletters Nonprofit Benchmark Studies Online Advocacy Online Fundraising Social Networking Trends Web 2.0Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector?

2012 eNonprofit Benchmarks Study Highlights Online Advocacy, Fundraising, and Social Media Metrics


The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. The study also has some great data on how nonprofits are expanding their use of social media and mobile. Marketing Research Mobile Nonprofit Benchmark Studies Online Advocacy Online Fundraising Online Marketing Technology Trends

How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Here are some metrics that I use to harvest insights on those questions. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size. Sysomos did a benchmarking study of all Fan Pages on Facebook that looked Fan Page "popularity" (number of fans) against content posting frequency.

‘Why don’t you have a nonprofit data management plan?’ Q&A with Debbie Snyder and Gary Carr

3rd Sector Labs

Third Sector Labs recently co-hosted a data management webinar with Debbie Snyder , VP of Sales & Marketing for Adcieo. The topic – “Why don’t you have a data management plan?” ” – focused on why you need, and how to create, a nonprofit data management plan. As always, if you have questions about your nonprofit data management plan, please don’t hesitate to contact us. Be proactive in your data management, not reactive.

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On Social Media Metrics


Kristi had a good question on my recent Quote of the Month post about metrics: "I get that, about page views, I really do. But when you need a starting point, something to show people who don't get soft stuff like engagement, something to show people who want hard data, exactly where do you start? As it happens, I've just heard of this Social Media Ad Metrics Definitions document written by the Interactive Advertising Bureau. Tags: metrics

The Online Benchmark Report is Here| How Does Your Org Measure Against Its Peers?

Connection Cafe

The 2014 Luminate Online Benchmark Report is now available, just in time for #bbcon! It’s the largest and most comprehensive report of its kind, using data from nearly 800 Luminate Online customers to help you evaluate your overall strategies and performance in online fundraising. Regardless of whether or not you’re using Luminate Online, the research and data from this report can give you a detailed view of how you’re measuring against your peers.

Networked Learning Loops Through Benchmarking

Beth's Blog: How Nonprofits Can Use Social Media

I remember thinking to myself at the time, well if one networked nonprofit can do this, couldn’t a network of networked nonprofits use real-time collaborative benchmarking data sharing for learning? My colleague, Devon Smith, a self-described data nerd who loves benchmarking pointed out this glorious example from the museum world from Sean Redmond , a Web developer at the Guggenheim. What would be the valid benchmarking list for philanthropy?

The Peer-to-Peer Fundraising Study Will Soon Make Its Way to Your Inbox!

Connection Cafe

But, we are talking about data on emails, info on top fundraisers, impact of personal donations and so much more! Nonprofit Fundraising 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report p2p p2p metrics P2P Study peer Peer to Peer FundraisingIf you’re into peer-to-peer fundraising numbers like me, then you’re probably anxious to know how your participants compare to the industry. Join us next week for a preview of the annual study.

Annual M&R Benchmarks Study Released

Beth Kanter

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy. There is a quite a lot of data as well as useful analysis from M&R.

Get Ready For A Sea Change In Nonprofit Assessment Metrics


Last week, GuideStar, Charity Navigator, and three other nonprofit assessment and reporting organizations made a huge announcement : the metrics that they track are about to change. scale, they will scrap the traditional metrics and replace them with ones that measure an organization's effectiveness. The new metrics will assess: Financial health and sustainability; Accountability, governance and transparency; and Outcomes.

Facebook Metrics Nonprofits Need to Know


If you are a social media data junky, then you are in luck because M&R and NTEN recently analyzed Facebook statistics for the 40 organizations surveyed in their 2011 eNonprofit Benchmarks Study. Check out some of the Facebook data findings: Comparing email subscribers to Facebook page users – On average, the nonprofits studied had 110 Facebook fans per 1000 email list subscribers.

Your Burning Questions (& Our Answers) on Facebook Metrics and Strategy!


Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! Many of the metrics in our report require no calculations. Facebook reports negative feedback on a post level, and also as daily, weekly, and 28-day page metrics.

Report release: The 2014 Nonprofit Benchmarks Study


Our response: what does the data say? Published today, M+R and NTEN’s 2014 Nonprofit Benchmarks Study returns for the eighth year. Key email metrics, including open rates and response rates, declined in 2013. > Download the 2014 Nonprofit Benchmarks Study (and share it with your peers!) Advocacy Advocacy benchmarks Data Fundraising list building M+R report research social media Social Media survey Communications Fundraising

Popularity Metrics!

Beth's Blog: How Nonprofits Can Use Social Media

This slide came from a presentation by Rashimi Sinha that I stumbled upon and is focused on a different topic, but I pulled out this slide for "Popularity Metrics." " It connected with some thinking about metrics for measuring blog success and some comments from Stephen Downes : Measuring "your blog's outcome" is ridiculous. As Beth Kanter says, "numbers and data alone are almost meaningless."

Put a Fitbit on Your Event Fundraiser

Connection Cafe

So I broke down and purchased a FitBit and as a metrics geek, I have to say I love it! So why not think of your event metrics as your own personal P2P FitBit? Whether you are monitoring your event progress week to week until you reach the big day or you are reviewing your results, your fundraising event success depends on monitoring your metrics such as participant solicitation activity, average gift, as well as your middle to outlying fundraisers.

Nonprofits: Be part of the 2015 Nonprofit Benchmarks Study!


Are you ready to crunch some serious numbers and dive deep into nonprofit data? Which is why we’re excited to invite organizations to participate in M+R and NTEN’s 2015 Benchmarks Study to help determine this year’s industry standards for online fundraising, advocacy, and list building. Now in its ninth year, the report collects data from over 50 (and counting!) Still not clear on what Benchmarks is or why you will love being a part of it?

Making More of Your Metrics


Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) how you collect and calculate your data in the first place — since the most important metrics for your organization are, of course, YOUR metrics. Steve Peretz, M+R Strategic Services.

More Nonprofit Benchmarks


A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. Their report covers a lot of e-marketing campaign metrics, and attempts to really break down the differences between active subscribers of a campaign vs. users who do not take such an active role in terms of participating (e.g. The findings mirror many of benchmarks in the Convio report.

Benchmarking: Networked Nonprofits Measure Their Social Media Results In A Context

Beth's Blog: How Nonprofits Can Use Social Media

At Zoetica, we facilitating a social media peer learning project called “ Leveraging Social Media: Becoming A Networked Nonprofit.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Sometimes benchmarking studies can be more rigorous and survey an entire field. Take for example, the NTEN Social Network 2011 Benchmarking Study or the Digital IQ Study of Government Sites.

Web Metrics: How Do You Measure Up?


So you're tracking your web analytics, and your metrics are going up in all categories. To help with this, Convio has released their Online Nonprofit Benchmark Study , which shares 2009 data from over 500 of their clients. Reports like this are great for organizations to determine if their increases in different web metrics are comparable or better/worse than others'. Their report will include data from organizations that use tools besides Convio.

Small is the New Big: 2009 eNonprofit Benchmarks Study Released


We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. Average gift size is way down compared to the 2007 data, but the blow has been cushioned by the sheer number of gifts nonprofits solicited online.

Is the New Facebook “People Talking About” Metric As Meaningless as Number of Likes?

Beth Kanter

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. The people talking about this metric tallies: Liking a page; Posting to a page’s wall; Liking, commenting, or sharing a page’s status update, photo, video, or other content; Answering a question posted by a page; RSVPing to an event hosted by the page; Mentioning the page (users must formally tag the page); Tagging a page in a photo; Liking or sharing a check-in deal, and.

What Can Our Past Tell Us About Our Future?

Connection Cafe

As the daughter of archaeologists, I find a great deal of similarity in delving into the secrets that can be revealed by studying the details of our events as reflected in our performance data. Statistical data help us understand how our programs are performing and highlight opportunities for improvement. In my chapter of the new Blackbaud ebook, Drab to Fab: Peer-to-Peer Event Makeover , I explore the important “clues” to look for in your “archaeological” data.

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Tools for gathering data for blog and web page metrics

Beth's Blog: How Nonprofits Can Use Social Media

Last week, there was a useful exchange on the NTEN Affinity group for Nonprofit Bloggers around the question "What metrics do you use to measure success for your blog?" the listserv question was focused on blog metrics and primarily as traffic and driving traffic! Are blog metrics all about traffic? " traffic is an important metric to evaluate a blog. No matter what type of metrics you trying to figure out. that's a universal metric standard.

Who Really Sees You on Facebook?

Connection Cafe

In our 2017 M+R Benchmarks study , we found that on average, a nonprofit will reach just 8% of its fans with a post that isn’t promoted. . Nonprofits need a better metric than number of fans that more accurately reflects how many users you can expect to reach. In our Benchmarks study, the average nonprofit had an ERA of.225, meaning for every 1,000 Facebook fans a nonprofit has, their next post will reach about 225 people.

Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   "   I've been trying think through a benchmarking process that would identify metrics to track, how to track, and how to reflect on the data to make improvements in your blog.   Reader engagement consists of metrics for: Conversation (commenting).

Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

This post is about how we incorporate Google Analytics data into our Design Process. To establish benchmarks for measuring success of our design efforts. Once we get access to a client’s Google Analytics data, we first establish a timeframe for reporting. Ideally, we’d evaluate the previous year of data to observe patterns in different giving cycles. see the Traffic Sources pie chart on the right for an example of this data).

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Digital Adoption Survey Aims to Learn More About the Digital Divide


We hope this research provides an initial benchmark that we can all learn from and build on together. Data from the survey will be shared in multiple formats this Spring,including a full report, webinars, and case studies. Marketing Research Metrics Nonprofit Nonprofit Benchmark Studies Technology Trends How do online services and Internet access help you and your team deliver services and programs, and connect you with the people you serve?

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Stephen Downes On Blog Metrics

Beth's Blog: How Nonprofits Can Use Social Media

Stephen Downes summarized my post on Social Media Metrics and Measuring Blog Outcomes and added some commentary. My post wasa riff on evaluating the effectiveness of blogs, and in particular, a set of metrics from Avinash Kaushik: "Raw Author Contribution (posts and words in post). As Beth Kanter says, "numbers and data alone are almost meaningless." " I don't think they get a lot more meaningful even if you add them to qualitative data.

“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

The topic – “Donor Retention by the Numbers: Demystifying the Leaky Bucket” – focused on how to properly measure donor retention and then use that data to drive improved fundraising results. As always, if you have questions about your nonprofit data, please don’t hesitate to contact us. . QUESTION: Caity talked about calculating the ‘growth score’, then used an example of the benefit of moving that metric just 2%.

9 Sessions You Can’t Miss at #bbcon 2016!

Connection Cafe

10:30 AM – Metrics Madness: Best of the LO Benchmark Report & P2P Study Every year for forever (ok, it’s been 10), Blackbaud has been publishing the biggest benchmark report on online fundraising and marketing. And that’s not all – the presenters will dive into the latest P2P study that includes data through 2015. Like thousands of other fundraisers, I’ll be attending BBCON in Washington DC this week.

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Infographic: 2012 Nonprofit Benchmarks


The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Can’t wait to get your hands on the data? Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates: Fundraising.

Online Marketing Benchmark Study for Nonprofits — Webinar Series

Tech Soup Blog

The 2013 Online Marketing Benchmark Study. Don't miss our most popular webinar series of the year, where we'll reveal the results of the 2013 Blackbaud Online Marketing Benchmark Study. In the past, fundraisers have relied solely on RFM (recency, frequency, and monetary value) as the standard metrics for strategy in their annual program. Nicole McGougan is a public relations associate at Blackbaud. To get where you want to be, you need to know where you are today.