Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing?

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email Marketing Test Mail 104

EveryAction

JULY 12, 2023

updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns. Those kinds of results help explain why we’re seeing organizations add mobile messaging to their omni-channel repertoire.

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Channel Work Fundraising Movie 224

EveryAction

JUNE 3, 2016

Today, EveryAction released the 2016 Nonprofit Email Deliverability Study , an exploration into just how much spam is negatively impacting nonprofit online fundraising. Why analyze email deliverability? It goes without saying that nonprofits rely heavily on email for online fundraising - in fact, according to M+R , they sent over 2.8

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Spam email Studies Nonprofit 147

Nonprofit Tech for Good

APRIL 15, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. According to MobileCause , 90% of text messages are read within three minutes of being sent while only 24% of emails are being read at all.

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Practice Donation Paypal Badge 363

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. 2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. 3) Engagement. 5) Retention.

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Metrics Digital Marketing Retention 310

EveryAction

AUGUST 11, 2016

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. But what if I told you that bad email deliverability practices could be dragging down your EOY campaign before it even begins?

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email Spam Money Fundraising 100

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

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Benchmark Digital Report Learning 81

Neon CRM

NOVEMBER 17, 2023

Create a Hashtag Campaign: Hashtag campaigns are a great way to get members near and far involved in something that brings them closer. Build anticipation: Plan some email reminders leading to the event, so everyone has a chance to mark their calendars. After all, 91% of all US consumers check their email daily.

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Strategy Measure Social Media Metrics 98

Connection Cafe

OCTOBER 20, 2014

There were a number of interesting findings from the new Luminate Online Benchmark Report , released at BBCON. billion emails sent from July 2013-June 2014. What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. Performing A/B testing on email messaging.

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Rate Conversation email Fundraising 55

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in fundraising email revenue. increase in email conversion rate.

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Online Fundraising Benchmark Adwords 94

EveryAction

OCTOBER 26, 2022

TechJury has reported that SMS open rates average 98%. You are 8 times more likely to get a response from a text message than a voicemail or email. Yes, it is possible to do text-to-give campaigns, but I’m not talking about that: I’m talking about donor stewardship. It is the 21st-century version of a phone call.

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Donor Giving Gift Photo 216

NetWits

NOVEMBER 11, 2010

30 cents per email address when asking your supporter based for money through an email appeal? With 10,000 people in your email list you’d make $3,000.00 Subtract the money it cost you to send the email and you’re looking at a pretty good RIO. I had the chance to review a few email marketing campaigns today.

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email Profit Registration Review 212

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Below are my slides and a round-up of tips for getting started with a more engaged membership responding to your emails! Email Campaigns: Know Your Audience and Get Results. View more presentations from Amy Sample Ward.

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email Marketing Nebraska Omaha 169

sgEngage

JANUARY 16, 2024

The stakes are always high when you’re launching a fundraising campaign. Nonprofit leaders managing both types of fundraisers need to equip and motivate everybody throughout the campaign. Choose one, a few, or all to spread your campaign messaging. Professional fundraisers need to cover all the details to meet their targets.

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Effective Tips Fundraising Blackbaud 74

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors. Same as above.

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Analytics Strategy Fundraising Benchmark 122

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

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Benchmark Digital Trend Report 62

EveryAction

SEPTEMBER 2, 2022

Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. Email inboxes are often crowded, and major players in the tech sector have made changes in the recent past that affect the way we understand open rates. Volunteering.

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Mobile Digital Fundraising Advocacy 130

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate.

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Practice Online Fundraising Nonprofit 339

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. Access to an entire library of marketing templates, sample fundraising campaigns, and industry best practices. But for the nonprofit, those nickels and dimes add up.

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Effective Fundraising Nonprofit Channel 278

Whole Whale

NOVEMBER 10, 2021

App retention rates also indicate that most audiences will be churned through within months. Of these users, 70-80% will then delete or relegate the app within 1 month (benchmarks via Localytics ). CTR (benchmark via MailChimp ). cost per install (benchmark via AppBrain ). People spend 2.5 It’s now time to go to market.

Mobile 96

Mobile Build Benchmark Rate 96

Forum One

JANUARY 20, 2022

Over the past year, you and your team devoted time and resources to optimize your digital platforms, social media and email marketing to support your organization’s goals and overall mission. Conversion rate (e.g., Natural search, email, etc.). Email metrics. Click-through rate (what content got people to click through?).

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Metrics Digital Strategy Rate 73

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. According to the report, response rates on appeals declined by more than 18%. Website Traffic and Conversion Rates. About 2% of web visitors provided their email address.

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Benchmark Studies Money Raise 70

NTEN

JULY 13, 2011

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.

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Benchmark Rate Studies Consultant 59

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. Corporate email programs have focused on delivering value—they test offers, messaging and more. As a result, email expectations have changed. Your constituents now expect to receive relevant and interesting information in every email.

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email Campaign Test Benchmark 48

Care2

MAY 13, 2014

Social media strategists (ok, not all) love to discount email in favor of, you guessed it - social media. They have deemed email a dying communications channel, which is absurd. You can leverage your email list to drive further action on other platforms. Email raises money. Monthly giving revenue grew 25% in 2013.

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email Advocacy Social Network Social Media 75

Care2

MAY 13, 2014

Social media strategists (ok, not all) love to discount email in favor of, you guessed it - social media. They have deemed email a dying communications channel, which is absurd. You can leverage your email list to drive further action on other platforms. Email raises money. Monthly giving revenue grew 25% in 2013.

email 70

email Advocacy Social Network Social Media 70

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . What is surprising, however, are the results seen around email: There was a 60% increase in the total volume of emails delivered. . Usable email file size is up 8%.

Benchmark 55

Benchmark Metrics Report Online 55

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Major gifts.

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Strategy Develop Fundraising Nonprofit 104

Nonprofit Tech for Good

APRIL 10, 2022

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Twitter is not for every nonprofit.

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Twitter Practice Social Media Nonprofit 350

M+R

FEBRUARY 4, 2021

Unlike the broader EOY season (more on this in a moment), Giving Tuesday revenue is still primarily driven by email: on average, 55% of total revenue on and around Giving Tuesday was attributed directly to email. But even though overall revenue went up, email revenue remained flat, with only a 2% increase. .

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Fundraising Gift Rate email 98

Care2

AUGUST 28, 2013

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. In short, more good emails = more revenue. Email marketing is mainly a numbers game.

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email Fundraising Rate ROI 77

Classy

JULY 28, 2021

Desktop visitors may already be familiar with your cause, which could account for the higher donation rate we see. Ensure your website and campaigns are mobile-friendly to capture donations from band new donors. For example, you can use pass-through parameters to send targeted campaign emails to your high-tier donors.

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Experiment Donation Ideas Create 93

M+R

DECEMBER 13, 2022

But for nonprofit fundraisers like me, it’s a day for the time-honored traditions of repeatedly refreshing Google Analytics, double-checking that all of the 12/31 emails launched, and applying final optimizations to make sure our fundraising ads shine. Testing changes to your donation form to improve conversion rates. those KPIs.

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Fundraising America United States Track 82

NetWits

DECEMBER 1, 2011

So significant that organizations who run effective online advocacy campaigns followed by timely and relevant fundraising appeals are seeing double the fundraising response rates. Explain the change you’re trying to bring about and the need for money to run a productive campaign. Download the full report ).

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Giving Advocacy Rate Action 235

Nonprofit Tech for Good

FEBRUARY 12, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. According to the Global Trends in Giving Report , 27% of online donors say that email is the tool that most inspires them to give (social media 29%, 18% website, 12% print). Email messaging raised 28% of all online revenue in 2017.

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email Practice Marketing Newsletter 363

Bloomerang

DECEMBER 19, 2023

That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution. Features: You’ll likely need to invest in other software solutions to send emails, collect online donations, etc.,

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Software Free Tools Adobe 86

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. having your marketing team launch a new campaign and explore a different communication channel). To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data.

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Analytics Data Giving Metrics 52