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19 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. Use the data in these research reports to develop your content and fundraising strategy to ensure that your nonprofit is focusing its limited resources on the tools and methods most likely produce the best results.

Research 290
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22 Must-Read Research Reports for the Nonprofit Sector

Nonprofit Tech for Good

2017 Global Trends in Giving Report :: Download. 2018 Nonprofit Communications Trends Report :: Download. Published by Care2, NTEN, hjc, and the Resource Alliance. Published by the Blackbaud Institute. 2017 Benchmarks Study :: Download. 2017 Luminate Online Benchmark Report :: Download.

Research 254
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Live from NTC! A Sneak Peak at the 2013 Online Benchmark Report

NetWits

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. A benchmark study is a tool, and like any tool, it depends on how it’s used.

Benchmark 116
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10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

According to the 2019 Blackbaud Charitable Giving Report , online giving grew 6.8% It’s also worth noting that according to the Global Trends in Giving Report , 10% of donors worldwide prefer to give directly through their bank account. per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report.

Practice 363
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23 Fundraising & Marketing Reports for Nonprofit Professionals Worldwide

Nonprofit Tech for Good

2018 Global Trends in Giving Report :: Download. Published by Care2, NTEN, hjc, and the Resource Alliance. 2019 Nonprofit Communications Trends Report :: Download. Published by the Blackbaud Institute. 2018 Benchmarks Study :: Download. For Nonprofits Worldwide: 1. Please take the survey! Published by Classy.

Report 231
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5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

In fact, giving predictions continue to follow an increasing trend across the next five years. 6 Trends in Fundraising Since 2015. Giving trends up, consistently. billion for the year, according to The Blackbaud Institute. In another four to five years, the annual giving amount is expected to keep this upward trend.

Stats 96
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What Are Recurring Donations?

sgEngage

The trend leans heavily toward a monthly gift cadence, with 94% of recurring donors preferring to give monthly. For your organization’s staff, donor data provides valuable information about trends and the life cycle of a one-time donor versus recurring donor, ultimately helping your team create strategies to mitigate donor attrition.