6 Generations of Giving: Who Gives the Most and How They Prefer to Give
Nonprofit Tech for Good
AUGUST 4, 2023
Baby Boomers are also more likely to engage in offline giving, such as writing checks or attending fundraising events. Preferred contact methods: Voice calls, Text or SMS messaging, email, social media posts Preferred donation methods: Online giving 3) Generation X (1965-1980) Average annual gift of $732 across four charities.
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