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6 Practical Tips for Promoting Your #GivingTuesday Campaign on Social Media

Nonprofit Tech for Good

This helps spread awareness of your #GivingTuesday campaign to all visitors. Other hashtags related to childhood cancer include #findacure, #gogold, #morethan4, #littleheros, etc. Let’s face it, most nonprofits and even most businesses don’t have influencers in their marketing budget. 1) Pin your #GivingTuesday Announcement.

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Why Your Nonprofit Needs Peer-to-Peer Fundraising (and How to Use It)

Nonprofit Tech for Good

Think of each participant as a mini-influencer, out there telling the story of your cause and galvanizing their followers to donate and participate. For example: Every November, men all over stop shaving and grow out their beards and mustaches for Movember to raise awareness of men’s issues.

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Is it a movement or a moment?

Candid

Movements often involve a rallying cry, a widely recognized iconography, often a color (think pink for breast cancer), meaningful dates, repeated activities (from Freedom Rides to annual walks), and a shared goal for the common good. Yet, by definition, true movements are more than a catchy phrase to solicit donations or promote an event.

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5 Creative Angles to Consider for Your Next Fundraising Campaign

Classy

Livestrong has applied this approach to their Solution Grants Program, which focuses on funding solutions that solve everyday cancer problems. This year’s programmatic focuses are underserved Black Americans, children, and breast cancer survivors, so each crowdfunding campaign targets a particular cause that aligns with these audiences. .

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Find the Charlie’s, Justine’s, and Edna’s in your network

Beth's Blog: How Nonprofits Can Use Social Media

I got to hear Scott Dunlap who is VP, Emerging Opportunities/New Ventures at PayPal deliver a great talk that offers some persona for different actors in your nonprofits network and how they influence, activate, or raise awareness for your cause through social channels. He was asked to donate to cancer charity.

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5 Unique Ways to Thank Recurring Donors

Classy

Haymakers for Hope’s mission is to give everyday people the chance to fight back against cancer by training for, and competing in charity boxing events to raise money and awareness. Bright Pink helps save lives from breast and ovarian cancer by empowering women to know their risk and manage their health proactively.

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Experiential Marketing Through Virtual Events

AccelEvents

If the goal of your campaign is to raise awareness for breast cancer, then what does that awareness look like? If the goal only makes sense to a small niche, how will this message advance your agenda and grow your brand? . What is the event strategy for the goal? Does it look like a dollar value donated to a charity?

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