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Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Bloomerang

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment.

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10 Signs Your NGO Excels at Social Media

Nonprofit Tech for Good

Small NGOs should blog or publish news stories at least twice monthly. For example: Success stories , Campaign updates , Photo essays , Useful tips and advice. Your NGO has a visually compelling avatar that is used consistently on all social networks. Donors and followers will associate your NGO with your avatar.

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HOW TO: Custom Design Your Nonprofit’s Facebook Timeline

Nonprofit Tech for Good

Next, hover over your nonprofit’s avatar and upload a profile picture. As I have said many, many times your avatar a.k.a. stories to the news feed. Building a powerful visual brand of your nonprofit’s avatar is crucial on all social networking sites and a cropped, messy logo a.k.a.

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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

Written for the June 2011 issue of Fundraising Success Magazine , where I am writing a quarterly column throughout 2011. Using a horizontal logo for your avatar. Unfortunately, many nonprofits upload horizontal logos to serve as their avatars, resulting in the obvious cropping of the images. YouTube.com/nonprofits.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Persona Development Now that you have a lot of really insightful data, it is time to create the avatar of who your ideal donor is. She mainly gives by clicking the donate button in the bio link or on Instagram stories. For instance, Annie enjoys stories of how her money is making a difference, but hates barriers to giving.

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Lead Retrieval For Virtual And Hybrid Events

AccelEvents

The leads and event data captured from your successful event can be used for extensive marketing purposes, but you have to be smart about it. You’ll want to send engaging emails that tap into the unique brand experience of select attendees and customer avatars. Hosting a Successful Virtual and Hybrid Event with Accelevents.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add your nonprofit’s Twibbon/avatar to your Google+ Profile picture. Upload your nonprofit’s avatar as one (or all five) of your featured profile photos. Does it tell our nonprofit’s story? “+1″ other’s posts as your nonprofit to increase exposure of your avatar and to foster good will.

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