Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar
Bloomerang
MAY 25, 2021
Any experienced marketer would tell you that understanding one’s audience is key to success in communication. Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment.
Let's personalize your content