Amy Sample Ward

FEBRUARY 26, 2012

I am a big fan of actionable metrics. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. What do you think?

Metrics 227

Metrics Social Media Media Social 227

Association Analytics

FEBRUARY 14, 2022

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. When advocating for an investment in analytics, be sure to communicate in language that resonates with your audience.

Analytics 169

Analytics Language Associations Case Study 169

AccelEvents

JULY 20, 2020

Using the right virtual event platform can take your virtual event to the next level. From automated email marketing to hosting live broadcasts, an event platform is necessary if you aim to put on a professional, high-level virtual event. After all, there are dozens of features that are available with many virtual event platforms.

Virtual 52

Virtual Platform Question Broadcast 52

AccelEvents

JULY 28, 2021

Hybrid events are a great way to connect with audiences in different mediums. Essentially, an event organizer is being asked to put on two events (one for a live audience and one for a remote audience). This takes some thought and consideration as the needs and expectations of each audience will be different.

Ideas 98

Ideas Metrics Virtual Hosting 98

AccelEvents

AUGUST 15, 2021

A hybrid event means that at the same time, you can host two types of event styles tailored to each audience (an online audience and an in-person audience) for a great attendee experience. . A hybrid event intends to be an event that connects people in person if they want and allows online audiences to tune in. .

Stream 98

Stream Hosting Virtual Registration 98

sgEngage

MAY 27, 2021

Throughout the year, it’s important to conduct plenty of preparation, strategy development, and stewardship efforts to make sure your audience is eager to give when the big day arrives. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI).

Giving 119

Giving Retention Metrics Demographics 119

Neon CRM

SEPTEMBER 1, 2023

However, pulling that information with a constituent relationship management (CRM) platform would be much simpler, possibly just a matter of selecting the right report template. You know that few of them use TikTok and that even fewer of them fit into the demographic that enjoys the platform. What will convince them is data.

Guide 52

Guide Business Support Metrics 52

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . However, with the right event planning software , an event planner can stay highly organized, streamline all of the content through one platform, and collect lead and analytics data along the way. .

Software 83

Software Virtual Integration Analytics 83

NonProfit Hub

JANUARY 28, 2021

a well-established digital marketing automation platform ? Segment audience based on their area of interest and draft personalized content. Target an audience that actually/ frequently reads your emails. If buying, ensure that the list matches your target audience and geographic region . According to Mailchimp ?

email 85

email Marketing Spam Rate 85

sgEngage

MAY 12, 2023

To boost revenue for your event and ROI for your sponsors, look for auction software that offers a way to easily track paid and in-kind sponsorships as well as ways to match sponsor contributions to public displays, such as logo sizes. To improve the user experience, look for a provider that offers express check-in and self checkout options.

Virtual 67

Virtual Build Stream Software 67

Nonprofit Tech for Good

JANUARY 17, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. There’s no need to be active on all social channels if you don’t get ROI from them. You can set up the posting times by looking at your analytics to see which are the best times to reach your audience.

Calendar 278

Calendar Social Media Content Media 278

Bloomerang

MAY 31, 2022

Your marketing plan allows you to connect with a wider audience and inform them of involvement opportunities. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

sgEngage

APRIL 10, 2023

Throughout the year, conduct preparation, strategy development, and stewardship efforts to make your audience eager to give when the big day arrives. Then, for your next campaign you might update your marketing materials and messaging strategy to align with younger donors’ interests and engage with them on the platforms they frequent.

Demographics 72

Demographics Retention Donor Research 72

Achieve

JUNE 1, 2023

Specifically, donor giving patterns can reveal insights about how to best reach donors across multiple platforms and secure their long-term support. Analyze your online giving trends and engagement metrics. Assess metrics such as your email open rate or online donation rate to measure your success.

Donation 52

Donation Donor Giving Demographics 52

AccelEvents

SEPTEMBER 1, 2021

You might find that you save money with an event platform and therefore, you may have more room for marketing than you initially thought. . For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs.

Marketing 105

Marketing Virtual Sponsor Social Media 105

AccelEvents

NOVEMBER 5, 2020

Hosting a hybrid event can boost physical attendance and promote your brand and content to a wider and broader audience. . However, with the right event planning software , an event planner can stay highly organized, streamline all of the content through one platform, and collect lead and analytics data along the way. .

Software 59

Software Virtual Integration Analytics 59

sgEngage

SEPTEMBER 11, 2023

It’s important to note that your team should always review ChatGPT’s output to ensure it reflects your brand voice and gives it a human touch that your audience wants to engage with. Influencer marketing can be a valuable tool to spread awareness about your nonprofit and your event to new audiences who otherwise might not have known about it.

Charity 76

Charity Create Sponsor Sample 76

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. of their total audience. Email marketing offers an unmatched ROI, a vast potential reach, and higher engagement rates compared to social media.

email 52

email Rate ROI Social Media 52

DipJar

SEPTEMBER 12, 2022

Targeting the wrong audience. Once you have a goal to guide your team, you’ll then need to find out who your target audience is and how best to reach them. Targeting the wrong audience. However, most nonprofits have a tendency to target more audiences than necessary. Operating without a clear marketing strategy.

Marketing 52

Marketing Social Media Nonprofit Integration 52

AccelEvents

JUNE 24, 2021

This quick adoption of digital event technology by event marketers allowed many events to carry on and helped brands and event marketers reach their target audiences even with stay-at-home orders in place. Live events will no longer exclusively mean in-person and will instead encompass a range of platforms, media, and digital interactions. .

Guide 93

Guide Virtual Registration Platform 93

Qgiv

JUNE 23, 2021

Where will your audience see your event advertised? Determine who your audience is. Your ideal audience is unique to your nonprofit and your peer-to-peer fundraising event. Find out where your audience is. Your audience is as unique as your nonprofit. So how can you reach your target audience on social media?

Practice 52

Practice Marketing Fundraising Social Media 52

Forum One

FEBRUARY 28, 2023

For many organizations, different departments have different data storage requirements and they end up with their data stuck in different platforms. Digging into each analytics platform individually to pull your information to try to tell a cohesive story can be frustrating. What services do our audiences engage with most?

Data 64

Data Analysis Map Accessibility 64

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. If your organization is ready to begin analyzing your data or simply is looking to refresh your current practices, consider the following tips: Choose the right metrics to measure and analyze. However, not all metrics will be useful for your organization’s strategy.

Analytics 52

Analytics Org Adwords Metrics 52

Nonprofits Source

APRIL 19, 2017

Custom Facebook Audiences. Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Saw a 2X ROI on ad spending. Environmental Activists.

Ideas 111

Ideas Donation Online Strategy 111

Bloomerang

JANUARY 22, 2024

Look into: Your primary audience. Who will make up your main audience of donors, volunteers, corporate partners, foundations, and other supporters that will help keep your nonprofit operating? Marketing platform : Grow your donor network with email marketing tools and insights, donor surveys, and communications audit tools.

Nonprofit 80

Nonprofit Files Policy Software 80

Socialbrite

DECEMBER 13, 2019

Once you’re ready to go, here are some key points to remember in planning and executing an email campaign, whether it’s a fundraising blast, an update for your stakeholders or a branding exercise to introduce your nonprofit to new audiences. Consider your audience. Who is my target audience? What is your open rate?

email 52

email Guide Newsletter Rate 52

Everyaction

MAY 24, 2018

Having a reporting system that can track these sources is vital in determining which channel produces the greatest ROI. Even though online revenue grew last year and the year before, every individual email metric declined. Social media audiences continued to grow in 2017. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2010

The summit provides a supportive network for the vibrant and thriving community of women in technology professions by giving women an open platform to share their talents, experiences, and insights. I’ll be presenting on a panel “Social Media ROI&# with Lauren Vargas from Radian 6, with Cheryl Contee as the moderator on Sept.

Blogher 107

Blogher ROI Slideshare Free 107

Nonprofit Tech for Good

DECEMBER 20, 2010

We use Hootsuite and Sprout Social to manage our accounts and track metrics. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Finally, you must measure ROI. Anything else?

Social Media 189

Social Media Foundation Examples Media 189

CauseVox

SEPTEMBER 28, 2021

AuSM had some additional elements that let them take those audience members from “interested” to “donor”. Flexibility: this was particularly important for the audience that Spinal CSF Leak Foundation was trying to reach because many of their participants are bed bound. The ease of the platform is everything.

Examples 83

Examples Websites North Carolina Virtual 83

Care2

AUGUST 28, 2013

I use a basic Breakeven/ Return On Investment (ROI) calculator that I built. You can download the Breakeven/ROI Calculator here. Good fundraising typically involves: Compelling storytelling tailored to your audience. Use of integrated CRM platforms (such as Salsa, Engaging Networks, Convio/Blackbaud etc.)

email 77

email Fundraising Rate ROI 77

Achieve

JULY 2, 2019

Does your audience already understand your mission? When speaking to your audience it’s also important to: . While growing your social following is a great metric (and definitely a KPI I pay attention to), the truth is I’m way more concerned with engagement than how many followers an organization has. Share impact stories.

Social Media 52

Social Media Media Hints Social 52

Connection Cafe

SEPTEMBER 9, 2019

Instead of measuring size, new metrics such as deliverability rates, open rates, click-thru rates and conversions are used to assess the quality of your growth and help determine the return on investment. Leverage advertising on your social platforms to help identify and reach out to people who “look like” your existing supporters.

email 36

email Build Articulate Campaign 36

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2009

I'm going to be teaching two intermediate/advanced workshops, one on mapping metrics to social media strategy and the other on listening. (The Knowing the audience. Develop relationships via any and all useful platforms that allow you to connect 1 to 2. The secret sauce by the way is David Armano 's Listen, Learn and Adapt ).

Social Media 50

Social Media Open Media Chicago 50

Bloomerang

OCTOBER 16, 2023

A donor database is a software solution that nonprofit professionals use to access insights into their supporters’ engagement histories, track key fundraising metrics, and measure success. Look for a solution that offers the flexibility to set success metrics that are meaningful to your community and its goals. Goal progression.

Database 80

Database Donor Guide Software 80

Bloomerang

JUNE 20, 2023

When your nonprofit uses online fundraising platforms and follows best practices, you can meet your supporters where they are—online—and enable them to give quickly and easily. The cost of online fundraising software can be fairly inexpensive, only requiring a small platform fee and processing fee. Increase brand awareness.

Ideas 94

Ideas Guide Online Fundraising 94

Bloomerang

JULY 20, 2023

When your nonprofit uses online fundraising platforms and follows best practices, you can meet your supporters where they are—online—and enable them to give quickly and easily. The cost of online fundraising software can be fairly inexpensive, only requiring a small platform fee and processing fee. Increase brand awareness.

Ideas 77

Ideas Online Fundraising Tips 77