Remove Audience Remove Influence Remove Resource Remove ROI
article thumbnail

To Get Close to Members, Follow MarTech Trends

.orgSource

Entrepreneur, Social Media Today, Adweek, and Adage are a few of the resources on my radar. Exert Influence Influencers aren’t just for Instagram anymore. Most associations already have a well-defined tribe filled with potential influencers. Add video plus influencers, and what do you get? Study across industries.

Trend 221
article thumbnail

Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

This advice is especially relevant for anyone looking to attract a younger audience. Thought leadership is a powerful way to engage an audience that prefers to be educated versus sold to. Companies often make the mistake of trying to sell through the lens of what’s best for them, versus what’s best for their audience.

YouTube 221
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Nonprofit Advertising Best Practices

Media Cause

Channel selection comes down to a few things: your goals , your audience and your budget. The objective will help determine what type of ads you will want to run which influences which platforms you use. Who is your target audience(s)? Of course your audience is a huge factor of where you place your ads.

article thumbnail

3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. Social Media Return on Investment Measuring your nonprofit’s return on investment (ROI) is essential for any marketing or fundraising initiative. After all, with 4.9

article thumbnail

How to Choose the Right CMS for Your Nonprofit

Allegiance Group

Key areas we emphasize when selecting a CMS include: Technical Preferences: Deliberations such as choosing between.NET or PHP, open-source or licensed, and hosting externally versus hosting on-premises significantly influence which CMS is the best fit. Established platforms with clear future visions are often preferable.

article thumbnail

Guest Post by Deanna Zandt Measure THIS! An intro to social media ROI

Beth's Blog: How Nonprofits Can Use Social Media

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. The audience was a group of 90 or so people from Canadian non-profits. It's like a giant combination of influence and karma. Measure THIS! What is it?

ROI 50
article thumbnail

How to Approach a Nonprofit Job Interview with a For-Profit Attitude (and Résumé)

EveryAction

While I don’t claim to be an expert on interviewing (I’ve had a few terrible ones in my time), my work with nonprofits of all shapes and sizes has taught me how to understand a new audience. You need to be able to demonstrate whether the results of your work can be built upon and ROI grown accordingly.

Attitude 101