Qgiv

OCTOBER 9, 2023

Cause marketing is a great way to build a relationship with a business to make your fundraising more sustainable. A cause marketing campaign benefits both you and the business you work with while developing connections with your community. What is cause marketing? Check out these tips for building a cause marketing campaign!

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Causes Marketing Impact Guide 52

Nonprofit Tech for Good

DECEMBER 8, 2021

Below are the notes from the “10 Digital Marketing & Fundraising Trends to Watch in 2022” webinar presented by Heather Mansfield on December 1. The webinar was designed as a supplemental course to the webinar series required to earn a Certificate in Digital Marketing & Fundraising. Why Quarterly Impact Reports?

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Trend Digital Marketing Fundraising 326

Qgiv

MARCH 11, 2022

Emily Friedrichs is the Communications and Content Marketing Manager at Elevation, a nonprofit digital services agency. Becoming a supporter is a process, and not everyone is at the same point in that process. By contrast, longstanding supporters will want to know your future plans and how to be a part of them.

Marketing 98

Marketing Impact Strategy Exercise 98

CauseVox

MARCH 1, 2024

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Why Do Donor Personas Matter? From there, you can analyze the data.

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Audience Donor Survey Demographics 82

Nonprofit Tech for Good

JANUARY 29, 2024

Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates. Individual giving has seen a steep decline, with donors becoming more selective about the causes they support. Similarly, cultivating an organic community involves crafting a unique approach tailored to your audience.

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Social Media Organization Media Fundraising 260

The Modern Nonprofit

JANUARY 2, 2024

Estimated Reading Time: 6 minutes From Stories to Support: The Nonprofit’s Guide to Acquiring and Using Testimonials Imagine harnessing the power of authentic stories to attract new supporters, boost credibility, and inspire people to rally behind your nonprofit’s cause.

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Story Guide Support Analysis 104

Nonprofits Source

APRIL 15, 2024

This is why a strong marketing strategy is essential. By sending the right donor communications and reaching your target audience where they are, you’ll be able to successfully promote your event and expand your nonprofit’s reach. Social media. Peer-to-peer engagement.

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Marketing Fundraising Tips Registration 52

Pamela Grow

FEBRUARY 27, 2024

Building relationships with donors, volunteers, and advocates ensures that you have a reliable source of support to power your mission year after year. A holistic nonprofit digital marketing plan involves weaving together multiple channels and strategies into a unified approach that resonates with your target audience.

Digital 59

Digital Marketing Create Social Media 59

Media Cause

FEBRUARY 27, 2024

and around the world, this coming November’s presidential election will be a stage on which events that impact society, economy, business, and philanthropy will play out. Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year.

Communication 59

Communication Support Calendar Advocacy 59

The Modern Nonprofit

MAY 16, 2023

Estimated Reading Time: 3 minutes Creating Unforgettable Nonprofit Events for Maximum Impact Ever been to a nonprofit event that left you in awe and inspired to make a difference? Engage supporters : Events let you connect with your supporters in person, helping you build stronger bonds and a sense of community.

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Impact Create Nonprofit Awareness 98

Nonprofit Tech for Good

JUNE 24, 2023

By Coralie Meade Rodriguez , Senior Production Specialist at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive.

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Accessibility email Practice Ratio 325

Bloomerang

SEPTEMBER 29, 2023

Coordinating an impactful marketing campaign which runs across several channels remains one of the best ways to capture your audience’s attention. So what are some examples of successful nonprofit marketing campaigns? So what are some examples of successful nonprofit marketing campaigns? ’s message.

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Examples Campaign Marketing Cancer 98

Candid

DECEMBER 12, 2022

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. So when it comes to inspiring your donors to support your cause, you might consider creating a nonprofit explainer video for your organization. Get to know your audience.

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Video Support Tips Audio 105

Media Cause

FEBRUARY 16, 2024

One of the most valuable assets that any nonprofit can have is consistent marketing and paid advertising data—this is especially true in the midst of a major crisis or shift that deeply impacts society, like tough financial times or global events. Below, a few of our agency’s top experts share their take. Strategy is vital.

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Benefit Marketing Change Time 64

DNL OmniMedia

JANUARY 17, 2024

They are great networking opportunities and can suit many kinds of events, audiences, and causes. You can do this by preparing an engaging marketing plan that drums up excitement and draws in event attendees. That said, it’s necessary to create a dedicated webpage that explains your silent auction and how supporters can sign up.

Game 52

Game Marketing Change Tips 52

NonProfit Hub

JULY 13, 2021

How can your nonprofit organization increase its audience growth? To help organizations grow their audience—and also their returns and impact—I created an approach to communication development based on a system I’ve labeled IDEAS. When maximizing audience growth, an aimless attempt rarely works.

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Audience Phase Nonprofit Mind 80

Nonprofit Tech for Good

SEPTEMBER 5, 2023

By Elizabeth (Liz) Ngonzi, CFRE , Founder and CEO at The International Social Impact Institute and Adjunct Assistant Professor at New York University In the rapidly evolving landscape of nonprofit organizations, adapting to the digital realm has become a pivotal challenge. Among the innovative tools that have garnered attention is ChatGPT.

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Digital Strategy Guide Create 299

Nonprofits Source

SEPTEMBER 27, 2023

It also requires strategic planning, effective communication, and innovative marketing techniques to reach your target audience and inspire them to take action. In this guide, we’ll provide four tips for marketing your animal-related nonprofit. Tell the story of those impacted by your organization. Problem solve.

Marketing 52

Marketing Tips Influence Nonprofit 52

CauseVox

MARCH 24, 2022

You’ve hit a wall with your marketing strategy. You’re struggling to connect with your target audience and gain or retain their support. It was created with you in mind — the nonprofit director or marketer that is overwhelmed and under-resourced, trying to make an impact through content.

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Audience Video Storytelling Technique 76

Nonprofit Tech for Good

AUGUST 6, 2023

By Jen Frazier , President at Firefly Partners – a women-owned, LGBTQ+ certified, and minority-owned digital marketing agency that develops accessible online experiences that empower progressive organizations to thrive. Traditional methods, like direct mail, are still important for reaching older or less tech-oriented supporters.

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Practice Fundraising Guide Channel 244

Saleforce Nonprofit

JULY 8, 2021

Email marketing is one of the most cost-effective marketing channels, enabling you to talk directly to your past, current, and potential donors. An added benefit of email marketing strategies is that you can analyze performance and optimize those conversations in real-time. Understand Your Audience. Where do they live?

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email Marketing Strategy Tips 116

sgEngage

JUNE 30, 2023

Nonprofit marketing is the use of strategic methods by organizations to promote their missions and secure donations and funding. This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. Put simply, the more exposure a nonprofit receives, the larger impact they can make.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

sgEngage

OCTOBER 14, 2022

By pinpointing your organization’s purpose, you can unlock a powerful marketing tool that will enable audiences to connect deeper with your messaging. In this blog, we’ll talk about the importance of getting to know your audience and how you can use purpose-driven communications to build lasting relationships. Let’s dive in.

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Communication email Marketing Museum 74

Neon CRM

MAY 26, 2023

The best nonprofit marketing campaigns are designed for awareness and advocacy for your organization. Show Ongoing Impact With Frequent Website Updates In the flurry to jump on the newest and flashiest campaigns, it’s all too easy overlook a very important component of your marketing strategy—your website.

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Campaign Marketing Ideas Help 95

Forum One

MAY 18, 2021

Your audiences expect a seamless experience across all of your digital ecosystem channels. Whether they are browsing your website content on their desktop or scrolling through your social media posts on their mobile phone, it’s crucial to create continuity across all your marketing touchpoints. Develop strong content journeys.

Marketing 47

Marketing Impact Create Tips 47

Pamela Grow

MAY 10, 2023

When it comes to marketing, holidays have long been recognized as powerful tools for for-profit businesses to engage with their target audience. Holidays like Christmas, Easter, and Halloween offer excellent opportunities for building comprehensive marketing campaigns that appeal to a broad audience.

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Celebrate Marketing Calendar Campaign 59

EveryAction

MAY 30, 2023

Before you get too far, don’t forget about a marketing plan! Virtual lobby days may be accessible to more people than in-person events; new supporters may be looking for a lower-barrier way to get involved; and virtual events can help you build the power in numbers that any organization needs for a successful advocacy effort.

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Virtual Advocacy Channel Mobile 163

Media Cause

JULY 11, 2023

Did you know that f or every $1 spent on email marketing, the average return on investment is $42 ? For nonprofit organizations, making an impact without breaking the bank is crucial. Email Marketing Strategy for Nonprofits: Understanding Automated Email Marketing Why Automated Email Marketing?

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email Service Marketing Metrics 52

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. Hosting and marketing a successful event can require a significant investment of time and resources. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. Automate your marketing.

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ROI Marketing Strategy Sponsor 81

Bloomerang

AUGUST 2, 2021

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Master relevant content marketing. That means that you must work to make relevant content marketing more readily accessible to your constituents. . Together, these comprise your case for support. .

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Content Marketing Strategy Fundraising 126

Greater Giving

DECEMBER 15, 2022

As technology continues to evolve, your supporters are online more than ever. In this guide, we’ll discuss how to use digital marketing strategies to update your organization’s nonprofit marketing and outreach plans both now and into the future. Remember that marketing for nonprofit organizations is not only about fundraising.

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Digital Marketing Donor Channel 75

Nonprofits Source

JUNE 29, 2023

Your organization can procure a range of items based on your audience preferences to make sure the event appeals to their unique interests. That said, because silent auctions are so flexible, they are also simple to market. How were these auction items marketed leading up to the event?

Marketing 52

Marketing Tips Channel Audience 52

AccelEvents

JANUARY 30, 2022

To run a successful event, you need to market it and draw in potential attendees. How you develop your event marketing plan will depend on your event goal and the type of event you plan to run. . So, press onward to learn more about creating an event marketing plan. What is an Event Marketing Plan? The budget.

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Marketing Create Virtual Map 98

Top Nonprofits

JANUARY 14, 2022

Throughout this article, we’re going to cover the ins and outs of using an innovative new strategy, Facebook Challenges, to engage supporters through the following points: Introduction to Facebook Challenges. They offer a low barrier to entry for your supporters, many of whom have existing Facebook accounts and are familiar with the platform.

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Challenge Facebook Support Hosting 98

Achieve

MAY 10, 2021

By giving you the support you need to complete a major expansion project or otherwise grow your capacity, a well-planned campaign can unlock new levels of growth while. strengthening ties with supporters. Your broader community of supporters and donors. A small segment of major and mid-level donors. Major and Mid-Level Donors.

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Audience Campaign Phase Virtual 83

Get Fully Funded

NOVEMBER 6, 2023

While these funds have a long-lasting impact, the event itself is over in the blink of an eye. Capturing your event via picture and video all while transforming it into marketing collateral can help you recruit volunteers, surpass your fundraising goal , and boost signups for the next one. Create a robust nonprofit marketing plan.

Marketing 52

Marketing Strategy Influence Social Media 52

EveryAction

NOVEMBER 9, 2022

Segment your audience. If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Make sure you tell your supporters about it! Get specific about how a gift today will translate to impact tomorrow—and wherever possible, quantify!

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Gift Consultant Audience email 207