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How Market Research Can Keep Your Nonprofit Competitive Amid Declining Donor, Volunteer Support

NonProfit PRO

Here are three best practices for conducting market research effectively to help drive impact and take meaningful actions this year.

Research 234
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Thursday Thoughts | Creative ways to show supporter love and demonstrate impact

EveryAction

Valentine’s Day is just around the corner, which means many organizations are busy identifying ways to show supporters appreciation for their financial support, volunteer hours, and help promoting their organization’s purpose and programs—and showing this kind of appreciation often means communicating the impact a supporter has had.

professionals

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. We focus on activities that support professional expertise over time.

Strategy 221
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How To Increase Your Social Media Marketing Impact

NonProfit PRO

Master your digital storytelling so you can put out great and engaging content, to grow your list of supporters. A strong social media strategy can help increase fundraising revenue while driving brand awareness!

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Impact investing: Catalyzing systemic change 

Candid

Once the preserve of large foundations and mega-donors, impact investing is growing in popularity, including among women and younger generations. More than 40% of millennials report engaging in impact investing, compared with 20% of baby boomers. What is impact investing? So what’s different about impact investing?

System 98
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How to Show Donors the Impact of Their Donations to Your Nonprofit

Nonprofit Tech for Good

According to the Fidelity Charitable Overcoming Barriers to Giving Report, 65% of donors would give more if they knew the impact of their donations. That’s why supplementing online fundraisers with follow-ups that show the impact of donations is so powerful. Whether with an email or a text message (or even a phone call!),

Impact 326