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The Audiences of a Capital Campaign: Who to Target and When

Achieve

At each of these phases, understanding exactly who your audience is and how you should connect with them will be essential, especially after a year of pandemic challenges and distractions. Let’s walk through each of these audiences, when you’ll need to connect with them, and a few tips for making those connections as impactfully as possible.

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What is Sponsored Content and How To Make It (The Right Way)

Association TV

In 2016, Ad Standards Canada introduced guidelines to “uphold the authenticity, honesty, and integrity of all online marketing tactics by requiring companies to clearly disclose working relationships. ”. You have a dedicated audience who look to you for content. That’s great! Balance is key.

Sponsor 276
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Memorialize the relationship guidelines in your operations manual. Include your teams in strategy sessions and provide them with the tech tools they need to keep pace.

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How Nonprofits Can Effectively Promote their Online Shop on Instagram and Facebook

Nonprofit Tech for Good

Sure, many gift-buyers will continue to turn to Amazon, Walmart, and Target, but increasingly c onsumers are being more mindful with purchases. Nonprofits with online shops can tap into these trends on social media to reach mindful shoppers and raise revenue in support of their mission. You know your audience best.

Facebook 279
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Five tips to leverage grant writing at your association

Nimble AMS

To help you narrow your search, consider why you need the funding by matching keywords, your target audience, and subject matter. Start by examining the grant RFP (when available) or the general funding guidelines on the award website. Does it meet the outlined funding guidelines? . Don’t get creative. Recruit a reviewer.

Grant 128
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The Power of Podcasting: Making Audio Content for Nonprofits

sgEngage

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

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The End of Expertise and How Associations Must Adapt

The MatrixFiles

When a keynote speaker at an event leans one way politically, associations are more mindful of having another speaker who leans in the other direction. Some execs recommended more explicit communications about their professional code of conduct guidelines or code of ethics to increase public trust of their members.