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Data Axle Announces Millions of New Audience Indicator Records in Co-Ops

NonProfit PRO

Data Axle announced the addition of more than 100 million audience indicators to its donor database cooperatives, Apogee and DonorBase. Data Axle Nonprofit is launching a comprehensive suite of derived indicators to identify new and expanded donor behaviors, affinities, and gifting potential.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Let’s dive in and explore how creating donor personas can help us engage and resonate with our target audience better, so that in turn, we can create more impact in our areas of work. Social media platforms : help us gauge who and what our audience is engaging with. Why Do Donor Personas Matter?

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How To Use Growth Funnels To Grow Your Audience and Revenue

NonProfit PRO

For many fundraising professionals, there is an intense focus on the annual gift solicitation, which is tremendously valuable to improve the effectiveness of a campaign. But what is happening before the ask? And what are we doing after the ask? How are we acquiring new donors and how are we retaining them?

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8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. The same is true for matching gift emails⁠. In fact, matching gift emails sent in the first 24 hours after a donation result in 2-3 times higher than the average nonprofit email open rate !

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Why Major Gifts Should Drive Your 2023 Development Plan

sgEngage

In fact, setting your sights on major gifts this year may be more important than ever. Understanding the role of major donors, in tandem with an informed development plan, are the foundations of a securing a major gift in 2023. raise $100,000 via major gifts; volume-based—e.g., Goals may be dollar-based—e.g.,

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An Insider’s Guide to Growing Your Nonprofit’s Gifts and Wills Program

Bloomerang

Legacy gifts are an area of revenue in the nonprofit sector that few can afford to overlook. The hardest part is measuring the effectiveness of a particular campaign and trying to predict gifts in wills’ income for the future. How have you seen nonprofits getting their gifts and wills program wrong? So work hard on the hook!

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23 Best Volunteer Appreciation Gifts to Show Your Gratitude

Bloomerang

Giving your volunteers appreciation gifts is a great way to show gratitude and goes a long way toward creating an environment that your volunteers want to continue being a part of. In this guide, we’ve compiled a list of some top volunteer appreciation gift ideas and why they are beneficial for your organization.

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