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Guide to Marketing Virtual Events

AccelEvents

Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Promotion Strategies to Use When Marketing Your Virtual Event. Instead, opt for marketing campaigns that will put your event in front of the right audience in an exciting way.

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How to Leverage Higher Attendance at Virtual Events

AccelEvents

For the event industry, coronavirus has created a new normal that relies heavily on virtual and hybrid events. The benefits of virtual events include: Lower overhead costs. Wider audience reach. Higher attendance rates create the best opportunity for planners creating virtual events. No venue bookings.

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Lead Retrieval For Virtual And Hybrid Events

AccelEvents

Lead retrieval is one of the biggest challenges in marketing. Fortunately, virtual and hybrid events can mitigate some of these challenges. Hosting a virtual or hybrid event allows a brand to create a super event that satisfies attendees while focusing on lead retrieval.

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How to Maintain Relevance and Revenue in Today’s Economy

Association Analytics

Let’s take a look at a few ways you can shift challenges into opportunities, keep your association top of mind, and maintain your revenue stream in 2023. With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. Read more about their story.

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8 Common Mistakes When Running Virtual Events and How to Avoid Them

AccelEvents

The COVID-19 pandemic forced event organizers to make a quick pivot from in-person events to virtual events. Running a successful virtual event is easy if you are willing to learn from the mistakes that you and others have made. Here are 8 virtual event mistakes and some recommendations on what you can do to avoid them!

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Audience Research vs. Usability Testing: Which to Use When

Forum One

How can you understand how your audience perceives a digital tool, an online experience, or the world more broadly? The most common approaches are through two research approaches: audience research and usability testing. This is where audience research comes in. Audience research: Forming an understanding.

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Guide to Marketing Virtual Events

AccelEvents

Marketing for a virtual event is much different than marketing for a physical event, which means you need to make sure your marketing plan is up to snuff. . Promotion Strategies to Use When Marketing Your Virtual Event. Instead, opt for marketing campaigns that will put your event in front of the right audience in an exciting way.

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