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The Power of Podcasting: Making Audio Content for Nonprofits

sgEngage

Before you get started, it’s important to grasp the basics of podcasting for nonprofits, including: Understanding why podcasts work for nonprofits Identifying your podcast’s purpose and audience Crafting your podcast’s content Let’s dive into these podcasting essentials so you can add them to your nonprofit marketing plan.

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Audio Social Media Platforms for Nonprofits

Media Cause

Their creators are constantly looking for ways to improve their online applications to better serve their target audience. Get ready for a shift toward audio format across social media platforms! FB is adding new audio social options for some of its users. Like FB, Twitter has also joined in on the war of audio features.

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How Audience Research Is Keeping Up with a Changing World

Forum One

Audience research is changing—along with a changing world—to help us on our quest to better understand audience behavior, needs, frustrations, and successes and ensure products and services are successful. Audience research is here to stay. Audience research is here to stay.

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A Quick Guide to Creating a Nonprofit Podcast: 5 Steps

Achieve

Leverage the benefits of this fast-growing industry and reach a larger audience by creating a nonprofit podcast. This guide will give you the rundown on how to get started so you can smoothly host an engaging podcast that will “wow” audiences. Connect with your audience in a new way. Audio interface. Headphones.

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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

While search remains the most reliable platforms, nonprofits are experimenting with connected TV, digital audio, and other emerging channels. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined.

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Your Nonprofit Should be Using Public Service Announcements (PSAs)

Nonprofit Tech for Good

You also need to talk to everyone, not a specific audience. Yes – this is the opposite of every marketing rule that says to be specific & target your audience, but it can’t be a PSA if it’s only addressing half the population. Step 2: Decide on the format.

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Scout Quest Webinar Recap: Humane Society Results! Huge Advertising Update! Direct Mail Targeting! And a Deadline: MARCH 22.

M+R

2) Using Scout Quest Audiences for Advertising EVERYWHERE: We’ve used Scout Quest data to build AWESOME Lookalike Audiences on Facebook for a few years now, but on the webinar, Sarah Coughlon shared the HUGE news that we’re now going to be offering similar audiences for programmatic advertising. Have a question?

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