article thumbnail

Do Negativity And Alarm Really Raise More Funds?

Bloomerang

One important study shows that a positive image of a child leads to a higher average gift donation than a negative one. While all three approaches communicate the same story to the audience , the tone or language changes how the nonprofit connects or attracts the audience.

Raise 90
article thumbnail

Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

Outcomes” is often used interchangeably with impact, but it’s most helpful to think of outcomes as a change in skill, knowledge, attitude, behavior, condition, or status. Ideally, all nonprofit goals should have numerical measurements that are referred to as key performance indicators (KPIs). This is how you show what success looks like.

Measure 88
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why nonprofits should deploy artificial intelligence to achieve fundraising success

ASU Lodestar Center

The 2018 Global Trends in Giving Report shows that, regardless of generation, online is now the preferred channel for donations. Natural-language processing. Natural-language processing (NLP) refers to the capability of AI to understand the text and the spoken word. AI fundraising. Leadership and management recommendations.

article thumbnail

The AI Writing Prompt Formula and Prompt Ideas

Whole Whale

Give Context : Make your style clear by using descriptive language about your audience and flex that thesaurus for tone. When building through the API For more advanced users, there are ways to better tune models with more variables beyond language.

Ideas 52
article thumbnail

Tips for Meeting Donors Face-to-Face

NonProfit Hub

Also avoid jargon and industry-specific language so your message is clear and easy to understand. Making sure you are transparent with where the donation will be used can go a long way in establishing a beneficial relationship with your donors. Having the information readily available will make you seem more trustworthy and organized.

Donor 64
article thumbnail

Spotlight: The Forum One Design Team

Forum One

Along with language and information architecture, design decisions can help break down and structure content in a way that’s more easily consumable. That means we bring an attitude of openness and eagerness when working on a project. Create visuals that engage.

Design 46
article thumbnail

Nonprofit Market Research: What It Is & How To Get Started

DNL OmniMedia

When you have a strong grasp of your audience’s motivations, you can increase donations, volunteer hours, advocacy actions, and the overall public opinion of your nonprofit. What motivated donors to make their first donation to your nonprofit? What would inspire them to make a second donation?