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Understanding Search Engine Optimization

Byte Technology

Does your business currently appear at the top, on the first page of a Google search result? In online marketing, we refer to this placement as the very valuable Search Engine Results Page or SERP. On Google alone, people make over twenty-two million searches every day. What is SEO? How does it Work? Google, Bing, Yahoo!

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Website Design for NGOs: 5 Essential Strategies

sgEngage

But your website won’t get your organization very far if it’s poorly designed. Optimizing your site’s design will give your organization the best chance of engaging supporters online. . All you need is an easy-to-use website builder, or content management system (CMS), and an understanding of a few web design strategies.

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Center of Attention: Some Great Plugins for Popular Posts

Byte Technology

The unfortunate reality is that most readers, even those truly dedicated to your site, may not have the time and patience to search through past content to find the most outstanding posts that everyone loved but that they missed when they were fresh and new. Well, as the (new) old saying goes, there’s an app for that.

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Respect the Rank: Tips for Getting Your Non-Profit Better Results on Google Searches

Byte Technology

They initiate a search on that most popular of search engines—Google—in an effort to find an outlet for their philanthropic leanings. Does your organization appear in the top five search results? Pay Attention to Your Page Titles. Headers for pages are one main element search engines index and rank. The top ten?

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What Are Natural Language Queries and Featured Snippets and Why Do They Matter?

The MatrixFiles

When it comes to search engine optimization there’s one very important thing to always keep in mind: Google doesn’t like cute, Google likes clarity. . Two very important factors to consider for search engine optimization (SEO) when crafting your content are natural language queries and featured snippets. It’s actually a win-win! .

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A Short, Recent History of Nonprofit Website Design and Online Fundraising

Nonprofit Tech for Good

Nonprofit website design and online fundraising have dramatically changed in recent years due to the rapid rise of social media and mobile communications. Much of a nonprofit’s website traffic came from search engines thus a large quantity of content was placed on the home page. View: worldwildlifefund.org Archive 3/15/10.

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Four Reasons Why Your Nonprofit Should Pay More Attention to LinkedIn Pages in 2017

Nonprofit Tech for Good

LinkedIn Pages have a new design. Still in beta for most, LinkedIn is slowly rolling out a new design for Pages, Admin Tools, the News Feed, and LinkedIn Profiles. The focus is on layout, design, search, language, posting, and analytics to maximize how page content is presented in the News Feed. Thanks LinkedIn!

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