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Direct Mail Donor Acquisition: 10 Tips for Excellent Campaigns

Neon CRM

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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Direct Mail Donor Acquisition Strategies

Allegiance Group

The Q2 2022 Fundraising Effectiveness Project paints a concerning picture. in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. year over year.

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Is Your Nonprofit Half Way to Your 2020 Fundraising Goal$?

Nonprofit Tech for Good

By Christy Smaglio , Instructional Writer at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. Creating measurable goals with actionable items is vital to a fundraising strategy, and just as important is checking in to see how you’re doing. Did you mail out an appeal at a different time?

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Planning a Golf Fundraiser in Uncertain Times: Technology Offers Time Savings & Flexibility

Nonprofit Tech for Good

By Katie Casillas , director of marketing at GolfStatus.org , an event management platform specifically for golf fundraisers. The challenges fundraisers face in the months ahead present a complicated outlook—especially for those with budgets that rely heavily on event revenue. Eliminate Mail-In Registration Forms.

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The Top 5 Fundraising Trends in 2020

Nonprofit Tech for Good

By Scot Chisholm , CEO and Co-founder of Classy ––a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Without further ado, here are the top five trends we see impacting the nonprofit fundraising space in 2020.

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It’s Not Too Late: 3 Strategic Year-End Fundraising Tips

Bloomerang

Did you know that nearly one-third of individual fundraising happens during the month of December and 12% of giving happens in the last week of the calendar year ? . With that in mind, here are some year-end fundraising tips to help you make the most of your online fundraising efforts. Spend some time crafting your subject line.

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Building Donor Relationships With Direct Mail In A Digital World

Kindful

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

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