Care2

AUGUST 8, 2008

Natasha has a background in field organizing and grassroots organization from 18 years of volunteer and work experience in the human rights movement. Eric has morethan seven years experience with running integrated advocacy campaignsfor environmental nonprofits. All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Advocacy South Carolina email 28

Care2

MAY 31, 2007

Last August, a draft of policies and rules for National Parks was leaked that emphasized commercialization, tourism, and motorized recreation within the parks. May 31, 2007 | Amien Copyright © 2008, Care2.com May 31, 2007 | Amien Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

National 28

National Social Media Service Advocacy 28

Care2

JUNE 18, 2008

In addition to her advertising and marketing experience, Dana brings to Care2 a longtime devotion to several causes, dating back to her time at Tufts University (where one of her classmates was our own Heather Holdridge). Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. All rights reserved.

Social Media 31

Social Media Advocacy Service New York City 31

Care2

MAY 22, 2008

The concept was born out of the e-commerce landing page optimization research done by Marketing Sherpa and Marketing Experiments. May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. The result was an in-depth eleven page report. You can download the report here.

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

MAY 22, 2008

The concept was born out of the e-commerce landing page optimization research done by Marketing Sherpa and Marketing Experiments. May 22, 2008 | Melissa Tooley Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. The result was an in-depth eleven page report. You can download the report here.

Social Media 31

Social Media Online Advocacy Case Study 31

Care2

JANUARY 15, 2009

Experiment with A/B Testing: Try sending out two different versions of your e-newsletter to small samples of your list -- either with different subject lines, different copy or both. And then circle back and tell us about your experience here on Frogloop! January 22, 2009 | Jill Foster Copyright © 2008, Care2.com

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Care2

MARCH 23, 2009

If they do match up, good job, but they can still help you shape your content and provide a better user experience once visitors come to your site from their search results. May 19, 2010 | Brenda Johnson Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Thanks tons for sharing this info.

Social Media 31

Social Media Advocacy Case Study Online 31

Care2

FEBRUARY 20, 2009

We would love to hear about your experiences. February 20, 2009 | David Morton Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. For more information about the First Friday Five campaign in Chattanooga, TN, check out Adriennes blog. of Chattanooga. Very succinct, and (hopefully) replicable.

Case Study 35

Case Study Local Studies Social Media 35

Care2

JANUARY 6, 2009

In my experience different views and insuring that they are in alignment with the goal of the website is critical. January 12, 2009 | Altan Khendup Copyright © 2008, Care2.com January 12, 2009 | Altan Khendup Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. So is flexibility.

Analytics 54

Analytics Google Social Media Websites 54

See3

MARCH 12, 2008

Partners already using the APIs include Animoto, Casio, Electronic Arts, Helio, KickApps, Slide, and TiVo. It is a YouTube-branded experience. All Rights Reserved Sitemap • Privacy Policy • Newsletter Sign-Up • Contact • About Us Yes, you can now watch YouTube on TiVo. Of course, it is not exactly free.

YouTube 40

YouTube Platform Kickapps API 40

Care2

OCTOBER 18, 2007

The campaign attracted 96,000 participants, and Starbucks did eventually change their policy, thereby benefiting poor farmers in Ethiopia. Precept Ministries won the “Best Web Site” prize for having an excellent homepage and for effectively using pathway design to drive different audience experiences. All rights reserved.

Convio 28

Convio Award Social Media Advocacy 28

Care2

JUNE 22, 2007

Everyone will agree that in places where there is a lot of text to read it is important to make the experience as comfortable as possible. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Just such a place is a webpage or email newsletter. To create a new comment, use the form below.

Comment 31

Comment Social Media Advocacy email 31

Care2

APRIL 22, 2009

But mostly I just wanted to try something new and experiment -- throw something at the wall to see if it stuck. www.MHPonline.org April 22, 2009 | Rick Bernardo Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. DZ: Was there any organizational resistance to Twitter (or other social media)?

Social Media 68

Social Media Twitter Action Advocacy 68

Care2

NOVEMBER 17, 2006

As Swartz states in her blog, "This is a great opportunity for community-based nonprofits, or national organizations working on regional or local projects, to be funded to experiment with online communications innovations." Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply.

Social Media 28

Social Media Advocacy Share Case Study 28

Care2

MARCH 13, 2009

Social Media Nonprofit Poetry Slam When: Saturday, March 14th from 5:00 pm - 6:00 pm: Room 18BCD Description: Using a poetry slam format, each panelist will present a five-minute poem or story about how their organization has successfully implemented a social media strategy experiment and how they considered the ROI. Whitehouse.gov 2.0:

Social Media 44

Social Media Interaction Advocacy Online 44

Museum 2.0

FEBRUARY 21, 2007

Most museums are playing “don’t ask, don’t tell,” assuming visitors will accept the interaction as part of their museum experience and not think about the ownership of what’s made. If you make an origami box at the art museum, you get to take it home with you. Umbrella Policy.

Content 20

Content Museum Podcast Policy 20

Care2

JUNE 21, 2007

Ana Maria Cuenca from NGOConnect shared that in her experience visitors only read 160 words of your website before deciding whether or not its worth looking at further. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. SplashCast Media and Searchles can help you out. All rights reserved.

Netsquared 28

Netsquared Social Media Advocacy Splashcast 28

Care2

DECEMBER 4, 2007

But in the first 6 months of 2007, I was experimenting with social networking and bookmarking tools on Green Brooklyn, including and especially the Care2 News Network , and saw such a great result that I decided that I needed to redesign everything ASAP. Copyright © 2008, Care2.com 60) Search « Care2.com All rights reserved.

Blogger 28

Blogger Social Media Site Advocacy 28

Care2

NOVEMBER 26, 2007

Rick is a seasoned professional in the field of nonprofit direct marketing and fundraising, including more than 20 years of experience in direct mail prior to his success in the online world. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. To create a new comment, use the form below.

Social Media 31

Social Media Advocacy Online Money 31

Care2

APRIL 14, 2009

Volume of discussion isn’t a bad thing – especially if you can turn what was a negative experience into a positive. April 15, 2009 | Gwynne Kostin Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Being prepared means drilling and knowing how to use your tools.

Social Media 35

Social Media Communication Tips Advocacy 35

Care2

FEBRUARY 7, 2009

Refining the Process Figuring Out What Works Over the first few months of our grant, we continued to experiment with our ads and keywords, and to monitor how each of our campaigns was performing. Back to Basics We’re still keeping a close eye on the performance of our campaigns, and experimenting with new topics, ads, and keywords.

Google 31

Google Grant Adwords Social Media 31

Care2

MAY 4, 2009

Based on our extensive experience with multivariate testing, well explain what kinds of changes on Web and email landing pages have significantly improved completion rates for leading nonprofit organizations -- and give you a checklist of what to test for on your Web pages. Now find out what it really takes and learn from their experiences.

Social Media 28

Social Media Conference Advocacy Online 28

Care2

OCTOBER 20, 2007

The upcoming donations API will allow organizations to deliver a completely customized donation experience. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Leveraging our Constituent Management API organizations can build entirely custom acquisition and registration workflows.

API 28

API Convio Open Social Media 28

Care2

MAY 7, 2007

Did you experience any increased site traffic to HSUS as a result of your MySpace presence? Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. 60) Search « Care2 in the Press: Dawn Gets Greener With Care2 | Main | New M+R Study: Online Fundraising Tactics -- What Works?

Myspace 28

Myspace Social Media Advocacy Badge 28

Care2

AUGUST 16, 2008

Many right now are just starting to get their feet wet and experiment so I would say that the best is yet to come. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Everyone is on YouTube. All rights reserved.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

Many right now are just starting to get their feet wet and experiment so I would say that the best is yet to come. Good work February 25, 2009 | Mario Erazo Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Everyone is on YouTube. All rights reserved.

YouTube 34

YouTube Video Social Media Advocacy 34

Care2

SEPTEMBER 10, 2007

He has 20 years of management, public relations and media-development experience, including the production of TV and radio commercials and award-winning rich media websites. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. To create a new comment, use the form below. All rights reserved.

Video 28

Video Interview Social Media Online 28

Care2

JULY 10, 2008

I can speak from first-hand experience that we at Artez provide access to the identical set of code/tools/platform to all of our clients; some nonprofits raise millions online, and some raise $50,000. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. Same tools, different campaigns.

Social Media 34

Social Media Trend Advocacy Online 34

Care2

JULY 26, 2007

Hopefully others will chime in on this point with their own experiences from adventures in social networks. May 31, 2009 | Laurie Pringle Page 1 2 Next 20 Comments Most Recent Comment » Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. This isnt direct response. All rights reserved.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

Hopefully others will chime in on this point with their own experiences from adventures in social networks. May 31, 2009 | Laurie Pringle Page 1 2 Next 20 Comments Most Recent Comment » Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. This isnt direct response. All rights reserved.

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

Hopefully others will chime in on this point with their own experiences from adventures in social networks. May 31, 2009 | Laurie Pringle Page 1 2 Next 20 Comments Most Recent Comment » Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. This isnt direct response. All rights reserved.

ROI 53

ROI Social Network Social Media Advocacy 53

Care2

AUGUST 7, 2007

That said, even if you are the resident marketing guru, your number of Facebook friends is far more important than your number of years of experience. All Care2 terms of service and privacy policies apply. 60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It? All rights reserved.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

That said, even if you are the resident marketing guru, your number of Facebook friends is far more important than your number of years of experience. All Care2 terms of service and privacy policies apply. 60) Search « Live From New York: 2007 DMA Nonprofit Federation Conference | Main | Is It Worth It? All rights reserved.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

FEBRUARY 3, 2009

We had to be careful to include keywords that matched both our internal policy-speak and the common terms for which people might be searching. Above all: Experiment. And once you’ve found some ads that work for your organization, keep on experimenting. I totally agree with this: "Above all: Experiment.

Google 37

Google Grant Social Media Adwords 37

Care2

APRIL 2, 2008

Check back soon for an article covering one nonprofits account of their experience with the program. Copyright © 2008, Care2.com All Care2 terms of service and privacy policies apply. By modifying bids you can potentially pay less per click while still getting the same amount of traffic. Just how well did it work for them?

Adwords 51

Adwords Google Social Media Advocacy 51

Care2

FEBRUARY 3, 2009

Experiment with a closed-ended sustainer drive asking those who can to make a one year monthly commitment. As you know, raising money is a numbers game so any organization that wants to experiment with fundraising through Web 2.0 Sincerely Victor February 8, 2009 | victorseo Copyright © 2008, Care2.com Plan for success.

Social Media 34

Social Media Online Fundraising Advocacy 34

Care2

APRIL 17, 2008

But then I recalled my own personal experience with getting my feet wet in Web 2.0 All Care2 terms of service and privacy policies apply. and social networking and I heaved a sigh of relief. For me it was like flicking a switch. All rights reserved.

Social Network 28

Social Network Social Media Network Advocacy 28