Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. The tools include Google Analytics, PostRank, Feedburner, and others.

Metrics 81

Metrics Social Media Strategy RSS 81

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Rolls Out New Metric: People Talking About. Last night Facebook announced some changes to Insights , the analytics program that we use for tracking Facebook pages, that includes a new metric, “People Talking About.” More new stats include, “Friends of Fans” and “Total Reach.”

Metrics 129

Metrics Facebook People Change 129

Everyaction

JANUARY 16, 2018

If you’re a nonprofit professional you know what it’s like to drown in excel spreadsheets tracking your supporters, donations, major gifts prospects, and almost anything else. From your board members requesting the latest donor stats to your digital director asking for email conversion rates, tracking your data can be hard.

Report 56

Report Data Tools Stats 56

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Laura Quinn at Idealware has been offering Webinars and I will be joining her " Introduction to Website Analytics " on Thursday, September 27th 1:00 - 2:30 EST. You can register here. Through demos of free tools such as AWStats and Google Analytics, we'll look at what these tools can tell you about your site. NEW SEMINAR!

Analytics 50

Analytics Web Metrics ROI 50

Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

Analytics 37

Analytics Design Research Process 37

DNL OmniMedia

FEBRUARY 11, 2021

These stats were compiled by the team at Blackbaud, long-time stand-out providers of nonprofit technology. It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. How do we know this? Moves Management.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Care2

APRIL 18, 2011

The very first thing that nonprofits should do is setup a tracking system to measure their blogs and social media. That said - they are still useful as part of your metrics and tracking. Postrank Analytics. You should be reviewing these stats at least once a month. Great question. Greasemonkey Script.

Social Media 65

Social Media Measure Tools Media 65

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Analytics This! Zen and the Art of Web Analytics.

Screencast 50

Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.&#. There are specific metrics for specific platforms. In the end only one thing worked: small, “non-threatening&# pilots.

Measure 101

Measure Social Media Media Benchmark 101

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Analytics tools. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them.

Social Media 102

Social Media Map Strategy Media 102

Bloomerang

AUGUST 29, 2023

This allows you to track all donor interactions and reach out to donors at the right times. Customize your dashboard to show the fundraising metrics most important to your nonprofit’s mission and campaign success. Pull reports with the most important metrics for your nonprofit’s success. Interactive dashboard. Selling tickets.

Platform 61

Platform Donation Online Fundraising 61

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

Avi Kaplan has published some basic stats from the recent Tweetsgiving Campaign that raised over $10,000 in 48 hours right before and during Thanksgiving to build a classroom in Tanzania. The holy grail metrics is missing? Velocity and fluence and it's darn hard to track those. , a question asked by the Give and Take blog.

Donation 50

Donation Tanzania Organization Stats 50

NTEN

JULY 14, 2011

There are actually quite a few – even ones that track the flow of money to politicians. Companies like WealthEngine, Target Analytics and even FirstGiving Insights will take your existing donor data and utilize APIs from across the Web to create a richer picture of your constituents. There is an API for that.

API 84

API Social Media San Francisco Integration 84

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. This is especially true on social media because there are so many data points you can track. Across platforms, you should be tracking social media engagement rates and conversion rates.

Social Media 122

Social Media Track Conversation Media 122

Beth's Blog: How Nonprofits Can Use Social Media

MAY 19, 2007

If you been following this thread, I was prompted to explore blog metrics in this post after reading what Avinash Kaushik had to day on the topic : The blog metrics he identified were: Raw Author Contribution (posts & words in post). Chris Blow writes a blog called Unthinkingly. Unique Blog Readers (content consumption ???

RSS 50

RSS Typepad Files Feeds 50

Care2

APRIL 6, 2014

If your organization is struggling to find the right analytic tools to track your website traffic, social media presence, and how your reports, campaigns, or infographics perform across the web, check out this list of 5 helpful analytic tools. Google Analytics Report with Visually. Google Analytics Report with Visually.

Analytics 71

Analytics Track Metrics Tools 71

CauseVox

JUNE 1, 2021

It’s easy to get bogged down by stats so make it relatable by designating an individual as the focal point and adding a personal, heartfelt narrative. Check out how Neverthirst used CauseVox to make their Workout for Water campaign their own: Tip: If you want to share or track your campaign across social media, try incorporating a hashtag.

Websites 52

Websites Fundraising Site Create 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

Nonprofits Source

MARCH 21, 2018

We’ve put together a list of the most up-to-date stats on how nonprofits are using social media to make a difference. Admittedly most tools are a waste of time and money, however, we’ve managed to track down a few exceptions to this rule and provide a brief overview of how nonprofits can leverage them to get results.

Social Media 109

Social Media Resource Marketing Media 109

Connection Cafe

AUGUST 1, 2017

For more interesting industry metrics, check out these 50 fascinating philanthropy stats —Danielle . I’ll go ahead and assume that your donors are thoughtful, analytical and either interested in or actively participating in the scientific community. Are there EOY tips for orgs that are Science and Research focused?

FAQ 49

FAQ Giving Fundraising Campaign 49

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

I've been trying to collect screen captures and stories about nonprofit web analytics for a screencast on Google Analytics for NTEN. Too many people are still wanting to "manage" the visitors experience, and I think these two metrics speak to the ways that the Web is. But the stats. are very different.

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2006

Last week, there was a useful exchange on the NTEN Affinity group for Nonprofit Bloggers around the question "What metrics do you use to measure success for your blog?" the listserv question was focused on blog metrics and primarily as traffic and driving traffic! Are blog metrics all about traffic? Google Analytics.

Metrics 50

Metrics Web Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. Kaushik suggested these metrics for benchmarking blogs: Raw Author Contribution (posts & words in post). Audience Growth (content consumption ???

Reflection 50

Reflection Measure Technorati Metrics 50

NTEN

DECEMBER 1, 2011

We very quickly saw a jump in the website metrics we track. We still ask authors to write about specific topics, but we post new articles to our website almost daily, then use the stats to determine what goes into the actual newsletter. Traffic started to rise and we got lots of compliments on the new format.

Content 88

Content Create Newsletter NTEN 88

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

But from my stats surcease of sorrow, I realized - some things you can’t keep score. But the fact was I kept tracking, never loafing, never slacking. Deep into the analytics peering, long I stood there wondering, fearing. DEFINE the METRICS. Say, let’s define our metrics. I thought this it is, and nothing more.

ROI 76

ROI Social Media Slides Media 76

Connection Cafe

DECEMBER 5, 2016

Analytics Tools for Improved Decision Making. In addition, modern reporting tools can deliver crucial stats such as actual vs budgeted dollars raised or pledged so organizations can foresee potential shortfalls and better predict their cash position. Grant and Project Management Tools. With each new grant comes added complexity.

Software 20

Software Grant Nonprofit Fund 20

Connection Cafe

DECEMBER 22, 2013

And like a personal guide, they keep us on track when it’s inevitable that we’ll get lost in the day to day, hustle and bustle, and demands of our jobs. Beth Kanter provides simple, yet super helpful advice on how your organization can keep track of aha moments, lessons, ideas, mistakes and experiences during events.

Story 54

Story Nonprofit Social Media Content 54