Remove outcomes
article thumbnail

Study the Data, But Eat the Cake—Put the Human Factor Forward

.orgSource

Dig Deeper and See Farther You may wonder how AI-driven analytics differ from the queries, dashboards, and statistical packages that have been around for some time now. Traditional analytics is like using a microscope to explore a limited area of information; whereas adding AI provides a satellite image of an entire data landscape.

Data 221
article thumbnail

Solutions Day 2023—Beyond Answers to Insight

.orgSource

We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. Get acquainted with customer analytics, a process that provides more accurate insight into what your members really want. Our research resulted in two books dedicated to positioning executives for success in digital markets. leadership.

Sponsor 221
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Avinash Kaushik on Failing Fast (Win A Copy of Web Analytics 2.0)

Beth's Blog: How Nonprofits Can Use Social Media

Over two years ago, I made a screencast about Web Analytics for Nonprofits that covered the basics of using google analytics, web metrics, and some nonprofit case studies featuring Laura White and the Idealist. That's just about when I discovered Avinash Kaushik's blog, Occam's Razor and his first book on Web analytics.

article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Show how gifts further the outcomes step-by-step. For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective.

Lesson 59
article thumbnail

How Audience Research Is Keeping Up with a Changing World

Forum One

For example, many organizations have had to shift their resources and budgets to create engaging virtual events and online resources for their constituents, audience research is adapting its modes and methods to better understand the behaviors and needs of new and changing audiences. Diverse research samples result in more inclusive outcomes.

article thumbnail

What is your organization’s “One Metric That Matters”?

Beth's Blog: How Nonprofits Can Use Social Media

Two new books on measurement and analytics came to my attention this week. While I was working “ Measuring the Networked Nonprofit ” with KD Paine several people said I had to read Mario Morino’s Leap of Reason which is about how nonprofits can manage to outcomes. ” Here’s a quick review of both books.

Metrics 101
article thumbnail

Implementing Lean Startup in Mission-Driven Organizations

Beth's Blog: How Nonprofits Can Use Social Media

The Lean method advocates for creating a Minimum Viable Product (MVP), testing it in small ways and building on what was learned to create something that really addresses audience needs and minimizes wasted effort and resources. One example Christie gave was describing the origins of Louder.