sgEngage

APRIL 18, 2022

With the ongoing COVID-19 pandemic and vaccination campaigns capturing public attention, accurate, user-friendly healthcare websites are more crucial than ever. Consider your healthcare organization’s website — is it a useful resource that serves your community, or is there room for improvement? Map and optimize the user journey.

Websites 76

Websites Organization Tips Map 76

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. This includes assisting with nonprofit analytics! Definition of Data Analytics for Nonprofits. 4 Types of Data Analytics. Web Analytics.

Analytics 52

Analytics Org Adwords Metrics 52

Bloomerang

NOVEMBER 12, 2021

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. The road to digital analytics maturity.

Analytics 107

Analytics Digital Tools Measure 107

Byte Technology

AUGUST 19, 2021

You might have heard that using Google Analytics can give you many essential insights you desire. By using Google Tag Manager (GTM), tagging your website, and using Google Analytics, you will collect plenty of helpful information to understand what your customers are seeking on your website. . This is true. Containers.

Tag 130

Tag Google Management Websites 130

Neon CRM

NOVEMBER 30, 2023

Gone are the days when a nonprofit could put up any old website for their organization and check that task off their to-do list. As more and more of our lives move online, nonprofits need an optimized, well-designed website in order to stand out and engage donors—and to justify the expense of maintaining one!

Websites 52

Websites Practice Nonprofit Search 52

M+R

OCTOBER 15, 2021

Participation primarily involves collecting and coding a big stack of data, which our analytics team will combine (anonymously!) Benchmarks covers website traffic, social media, email, digital ads, SMS, fundraising, advocacy, and marketing. Sign up now !

Benchmark 97

Benchmark Data Map Help 97

Nimble AMS

MAY 25, 2022

Nimble AMS delivers a highly personalized member experience with the power of AI and predictive analytics, configurable reports and dashboards, and easy integration with career center resources and learning management software (LMS). AI and predictive analytics. TECH TIP: Ensure you select a modern AMS rather than a legacy system.

Associations 130

Associations Technology Adopt Industry 130

Nimble AMS

JULY 11, 2022

Put your association on the map by transforming it into a career resource destination. With data from your career center, leverage your AMS prediction analytics to personalize the member experience. TECH TIP: Leverage prediction analytics at your association with the power of Nimble AMS and Salesforce’s Einstein AI.

Integration 108

Integration Experiment Software Associations 108

Forum One

DECEMBER 28, 2022

From digital strategy and communications trends to preparing for Drupal 10 and Google Analytics 4, here are 5 of our most-read blogs from 2022: Mapping Your Digital Ecosystem. Google Analytics 4 Promises More Power, Better Privacy–Is your Organization Ready? A Guide to Preparing for Drupal 10. Case Studies.

Content 63

Content Drupal Storytelling Case Study 63

Whole Whale

JANUARY 26, 2022

These nonprofits then, in turn, have begun to need digital marketing/analytics/content and other digital-first work done by staff and AmeriCorps members. . There will be a temptation to spend 90% of time on social media, consider investing more heavily in good written content on the website that will drive search traffic over time.

Americorp 98

Americorp Training Train Digital 98

Whole Whale

JANUARY 18, 2021

The biggest mistake in launching a website is the assumption that everything is working properly. Here are some of the things we do during the test period: In house testing – grab a bunch of people from your company to browse through the website and find bugs. Google Analytics Migration. Upload a site map.

Site 52

Site Map Google Test 52

Nonprofits Source

MAY 25, 2023

In this article, we’ll explore key tips to increase your patient acquisition rate: Use Patient Journey Mapping Keep a Pulse on Reviews Optimize for SEO Partner with a Digital Marketing Keep in mind that patient outreach is directly tied to patient outcomes. That said, let’s explore these tips in more detail.

Goal 52

Goal Tips Review Map 52

AccelEvents

JUNE 21, 2021

To tackle this, we will first map out your event marketing funnel and then highlight how an event marketer can boost sales at every stage of that funnel. But, by mapping the marketing funnel stages, you can more effectively move registrants towards that goal. . Mapping Leads at Every Marketing Funnel Stage.

Marketing 91

Marketing Registration Map Virtual 91

Care2

JANUARY 6, 2009

In part 1 of this series, we discussed how to correctly install your Google Analytics. This is the most important part of your web analytics. Which KPI's your nonprofit organization ultimately uses will depend heavily on its goals and the goals of your website (your site does have a purpose, right?!?). Abandonment rate.

Analytics 54

Analytics Google Websites Metrics 54

NetWits

SEPTEMBER 5, 2012

What goes into creating and designing a successful nonprofit website that inspires action? That said, we’ve compiled a few resources that might help you think through your next website redesign. Wireframes: Wireframes take your website from subjective to objective. Remember, your website is not just a pretty picture.

Design 247

Design Web Guide Slides 247

Forum One

JUNE 9, 2023

This year, Forum One took home three gold, two silver, two bronze, and one merit award in the website, apps, and interactive, and annual report categories. To achieve this, Forum One conducted a comprehensive landscape analysis and full audits of their technical ecosystem, communications, and analytics as well as stakeholder interviews.

Award 71

Award Colorado Washington Wisconsin 71

Amy Sample Ward

MAY 4, 2011

I’ve documented the community and content mapping processes before, you can use the slides above to see the process or review the blog post with instructions. You can also use these links to get the templates: Community Mapping template. Content Mapping template! Analytics and Metrics. Metrics Tracking template!

Lecture 137

Lecture Storytelling Data Strategy 137

Forum One

APRIL 8, 2021

Many organizations had to start over and reconfigure their entire approach, as well as rely heavily on their websites as a primary communication tool. When a complete website redesign is not an option, there are small tweaks and improvements that can help you quickly optimize your website’s impact today. Repurpose & revive.

Impact 77

Impact Channel Audience Content 77

.orgSource

FEBRUARY 6, 2023

Gartner identifies these qualities as key to delivering value: A customer journey mapping process that extends beyond acquisition and purchase through the life of the relationship. The ability to accurately develop personas and create their journey maps. “Guessing about member preferences is not an option.

Game 44

Game Experiment Marketing Gartner 44

Nimble AMS

FEBRUARY 3, 2022

This integration allows you to put your members first and offer advanced features today’s modern professionals expect, such as online payments and analytics that help you provide the best experience. Data Analytics and Reporting Tools. For instance, Nimble AMS has Salesforce, one of the leading CRMs on the market.

Associations 141

Associations Professional Software Tools 141

Whole Whale

JANUARY 27, 2022

LinkedIn Analytics with Shield AI tool for a personal profile. Google Sheets or AirTable can be used to map out content and scheduling. LinkedIn Insight Tag – Marketing Solutions will help understand who is coming from LinkedIn to your website. Social Media Tools. Thoughts on Process for CEO Social Account Management.

Profile 98

Profile Social Linkedin Audio 98

Tech Soup

JULY 24, 2013

Did you end up just leaving the website after getting too frustrated? For orgs that lack the funding to redesign or overhaul their existing websites, a separate website that is specially designed for mobile devices does the trick quickly and affordably. How do you know if your audience will use a mobile website?

Mobile 56

Mobile Websites Audio Program 56

Amy Sample Ward

AUGUST 23, 2011

. … Part 1: T… – Lithosphere Community – "Michael was voted a 2010 Influential Leader by CRM Magazine for his work on predictive social analytics and its application to Social CRM. He's a regular blogger on the Lithosphere's Building Community blog and previously wrote in the Analytic Science blog. 'What

Web 135

Web New York City Detroit Map 135

Connection Cafe

AUGUST 3, 2020

hjc has worked with dozens of nonprofits to ‘stand in the shoes’ of their constituents, a process known as Constituent Experience (CX) journey mapping. Get more details about Knowledge Network’s journey mapping experience and read case studies from other nonprofit organizations. Second step: Create personas to map.

Results 41

Results Donor Map Case Study 41

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

You pull out your phone and type it into Google Maps. People use Google Maps for everything – for research before they visit somewhere, as a way to find a particular service closest to them, or even on the go. 7 Reasons Why SMEs Say They Don’t Need a Good Website – and 7 Reasons Why They’re Wrong.

Google 64

Google Business Guide Map 64

AccelEvents

JULY 6, 2021

Setting Up Event Analytics and Integrations To Track Your Event Promotion. Analytics can be useful for real-time event engagement as well as post-event engagement and marketing campaigns. . Mapping Your Event Promotion Plan. What works for your brand or event will depend on:-. the audience size . Sign up today to get started!

Guide 95

Guide Virtual Registration Integration 95

Bloomerang

FEBRUARY 1, 2023

With interactive maps, private meeting scheduling, and a personalized agenda, attendees have everything they need to get more from the event. Your website! Your online presence all comes back to your organization’s home website. Google Analytics provides valuable insight into your website and its successes.

Org 80

Org Raise Tools Help 80

sgEngage

SEPTEMBER 6, 2022

Is your tech (software, tools, website, etc.) Thankfully, there are tools in place to help you map out a marketing strategy that fits your organization. These include: Research and analytics. The trends that appeared reflect that orgs struggle the most with Research and Analytics. Do your competitors envy it? Technology.

Marketing 81

Marketing Blackbaud Analytics Trend 81

AccelEvents

JUNE 16, 2021

To help you out, Accelevents has mapped out eight event budgeting tips provided by expert event planners. Website design and/or hosting (if not included in your event management technology). Event website hosting. Data and analytics. Begin to map out different sales estimates so that you can plan your sales strategies.

Tips 89

Tips ROI Registration Goal 89

Care2

JANUARY 6, 2009

60) Search « Care2 Adds Two Experts to Nonprofit Services Team | Main | Year-End Fundraising » Tuesday Jan 06 2009 Defining a Nonprofit Websites Google Analytics KPIs (Part 2) Tuesday, January 6, 2009 at 12:43PM | by James OMalley In part 1 of this series, we discussed how to correctly install your Google Analytics.

Analytics 54

Analytics Google Social Media Websites 54

Nonprofits Source

JUNE 22, 2017

As it turns out, people are 7 times more likely to visit a nonprofit’s website in a search result then they are through social media. On average, visits from social media represent 6.92% ( 65.33% of which is driven by Facebook ) of all traffic to nonprofit websites compared to 47.09% from organic search.

Digital 111

Digital Marketing Guide Chapter 111

Amy Sample Ward

SEPTEMBER 20, 2010

Google Analytics – [link]. Whether you have a blog, website, or even multiple, you can use Google Analytics to really drill down into the data and understand how people are visiting and using your site. Tip: You can also get Google Analytics for your Facebook Page! These analytics are part of having a Facebook Page.

Tools 162

Tools Tech Map RSS 162

Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). Community Mapping. >> Content Mapping. >> Presentation. Do-It-Yourself. YOU can do it!

Metrics 219

Metrics Community Map Template 219

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. Analytics tools. Below is the live blog or the archive of the live blog. Can’t wait! The internet connection here is such that I don’t think a live blog portal will sustain itself.

Social Media 102

Social Media Map Strategy Media 102

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Laura Quinn at Idealware has been offering Webinars and I will be joining her " Introduction to Website Analytics " on Thursday, September 27th 1:00 - 2:30 EST. You can register here. Through demos of free tools such as AWStats and Google Analytics, we'll look at what these tools can tell you about your site.

Analytics 50

Analytics Web Metrics ROI 50

Qgiv

SEPTEMBER 14, 2023

Use your About page as a jumping-off point and go more in depth, using engaging historical photos, maps, and documents as much as you can. It also improves a blog’s SEO, or Search Engine Optimization, to link to other websites. Another great topic is the history of your organization.

Practice 52

Practice Tips Storytelling Nonprofit 52

Amy Sample Ward

JULY 29, 2011

In the presentations section of this post you can follow how to set up a community map, content map, and basic tracking documents; and templates for all of those are in the resources section below. Templates: Community Map Template. Content Map Template. Google Analytics for Facebook Pages. Metrics Template.

Social Media 178

Social Media Public Media Community 178