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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Your website is arguably the most important tool you have in your fundraising arsenal. Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? leads) it’s bringing in. You’ll be pulling in rich data in no time!

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Google Analytics and Benchmarks: HAWK

M+R

We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? We’ll wait.

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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. This is part five in a six-part series.

Analytics 122
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How to Craft a 2022 Fundraising Strategy for Your Nonprofit

Nonprofit Tech for Good

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022.

Strategy 274
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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. 4 Types of Data Analytics.

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Maximize Monthly Giving with Nonprofit Data Analytics

Pamela Grow

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Relevant: Confirm that your goal, increasing the number of monthly donors, and how you plan to pursue it align with your organizational goals, fundraising priorities, and mission. Determine your objectives.

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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

There is no one-size-fits-all approach to measuring performance, but every successful fundraising team should have the ability to assess and refine its data. If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals.

Measure 88