A Nonprofit’s Guide to Fundraising Metrics
NonProfit PRO
APRIL 15, 2024
Free White Paper to A Nonprofit's Guide to Fundraising Metrics AI and Data Analytics
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NonProfit PRO
APRIL 15, 2024
Free White Paper to A Nonprofit's Guide to Fundraising Metrics AI and Data Analytics
Allegiance Group
FEBRUARY 27, 2024
Your website is arguably the most important tool you have in your fundraising arsenal. Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? leads) it’s bringing in. You’ll be pulling in rich data in no time!
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M+R
APRIL 16, 2024
We have a couple of points of note around the transition from Google Analytics 4 (GA4) to Universal Analytics (UA) and how that impacted the website data in Benchmarks this year, but first, for fun, an action item! Analytics are a critical tool for digital markers, so what’s changed with tracking from GA4 to UA? We’ll wait.
Bloomerang
AUGUST 16, 2021
In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering an analytic approach to strategy and planning. Master an analytic approach to strategy and planning. This is part five in a six-part series.
Greater Giving
DECEMBER 19, 2022
These key event metrics quantify the success of your events, and can show you how to improve them. Key performance indicators (KPIs) are measures of how much money your fundraising events are raising, how your audience is growing, and which parts of your event are the most successful. Fundraising ROI (Return on Investment).
Nonprofit Tech for Good
JANUARY 16, 2022
Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Winter 2022.
DNL OmniMedia
MAY 25, 2022
Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. 4 Types of Data Analytics.
Nonprofit Tech for Good
OCTOBER 17, 2023
This could include guest blog posts, social media takeovers, or joint fundraising initiatives. For social media content, focus on metrics like likes, shares, comments, click-through rates, and follower growth. Adjust Your Strategy : Regularly review your analytics to identify what’s working and what needs improvement.
Nonprofit Tech for Good
JUNE 24, 2021
What social media metrics matter for your nonprofit. In this session, I’ll guide you through a DIY Social Media Audit to leverage your online data to attract new donors or accomplish any goal! You’ll learn: How to outline a social media plan that directly aligns with your organization’s goals.
NonProfit PRO
MARCH 12, 2024
Here are five things not to do when measuring the performance of your online fundraising and marketing programs.
Bloomerang
APRIL 19, 2024
By automating the collection and integration of donor data, program metrics, and financial information, we have gained real-time insights into our operations, improved reporting capabilities, and optimized resource allocation. This has empowered us to make data-driven decisions that have enhanced our impact in the communities we serve.
Bloomerang
NOVEMBER 12, 2021
CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . The road to digital analytics maturity. Descriptive analytics: What happened? Number two is revenue.
Pamela Grow
OCTOBER 30, 2023
Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Relevant: Confirm that your goal, increasing the number of monthly donors, and how you plan to pursue it align with your organizational goals, fundraising priorities, and mission. Determine your objectives.
M+R
APRIL 24, 2024
This year, 225 wonderful nonprofits partners joined in the fun, contributing data on fundraising, advocacy, engagement, mobilization, and marketing. Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. Sign up now!
Nonprofit Tech for Good
APRIL 3, 2022
Many nonprofit organizations struggle to engage their board members with fundraising, especially the act of asking another person for money. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.).
sgEngage
JANUARY 30, 2024
Artificial Intelligence (AI) fundraising may seem like no more than the newest philanthropy buzzword. If your nonprofit is ready to dive deeper into the world of AI fundraising to boost donor engagement with your mission, this is the place to start! These solutions leverage predictive analytics to help anticipate future donor actions.
Whole Whale
NOVEMBER 23, 2022
There are a lot of different analytics dashboards out there, so it can be tough to know which one is right for your nonprofit. To help you decide, here are four things to look for in an analytics dashboard: . Flexibility : The best dashboards are flexible enough to track the metrics that are most important to your nonprofit.
Get Fully Funded
JANUARY 24, 2024
Fundraising is the bread and butter of nonprofit organizations—without gifts from generous donors, your nonprofit wouldn’t be able to work toward its mission. That’s fundraising 101 , the basic concept that your nonprofit relies on to see success. Matching and recurring gifts.
Nonprofit Tech for Good
AUGUST 9, 2021
3) Monitor your LinkedIn Analytics. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts. and the best way to learn is to spend an hour or so a month studying your analytics. 4) Experiment with LinkedIn Ads (maybe).
Byte Technology
MARCH 11, 2016
According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” do not have e-commerce tracking set up in their Google Analytics accounts.
Amy Sample Ward
JANUARY 20, 2011
DIY Community Engagement Metrics. When people who work in services, programs, grant writing and fundraising, for example, all share their view of the groups in the community, not only can you start mapping the network but you can also have really rich discussions about the way different parts of your organization view the community.
sgEngage
MARCH 15, 2024
There is no one-size-fits-all approach to measuring performance, but every successful fundraising team should have the ability to assess and refine its data. If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals.
DNL OmniMedia
NOVEMBER 12, 2020
As a nonprofit fundraising professional, you know that raising major gifts is one of the most strategic efforts your organization will complete. Major gifts are not only a highly-strategic effort, but also a high-stakes one— for many nonprofits, over 80% of their total fundraising dollars come from major contributions alone.
Nimble AMS
MAY 5, 2022
Fundraising can be a powerful way to drive non-dues revenue for your association. . Here’s how fundraising can help your association and what best practices you can use to raise funds more effectively. Fundraising can be a highly effective way to drive more non-dues revenue. How fundraising helps your organization.
EveryAction
SEPTEMBER 20, 2016
Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.
The Modern Nonprofit
SEPTEMBER 12, 2023
Estimated Reading Time: 4 minutes Strategic Planning for Year-End Fundraising: Setting the Stage in September September serves as a transitional gateway bridging the carefree summer days with the strategic year-end hustle for nonprofits. So, let’s demystify how to pave the roundabout of a successful year-end fundraising campaign.
Whole Whale
SEPTEMBER 8, 2023
What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Collaboration with experienced digital fundraisers is invaluable to learn what resonates. The metrics showed the ads were not effectively driving growth.
sgEngage
SEPTEMBER 28, 2021
There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. So, the real question is: what will online fundraising look like moving forward? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%
Bloomerang
AUGUST 30, 2023
These advancements mean you have the budget available to invest in new fundraising software that can streamline your fundraising tasks and empower you to raise even more. Now, you’re probably wondering how to find not just a robust fundraising platform, but buy fundraising software that serves your organization for the long term.
sgEngage
JANUARY 17, 2024
For example, established donors might like to hear about how your fundraising initiatives are going, whereas people who are encountering your nonprofit for the first time might be more interested in your backstory. Who is our target audience and why would they listen? This answer can help you establish your approach to podcast content.
Bloomerang
FEBRUARY 1, 2023
Fundraising is more tech-powered than ever before. With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. Let’s dive right in! Let’s explore both kinds of apps in the next section.
Wild Apricot
MARCH 15, 2010
It doesn’t have to be scary-hard to deal with, even if you’re a small nonprofit’s part-time fundraiser who’s just kind of figuring it all out as you go along. Tags: Fundraising nptech Best practices case studies event management Donor management analytics. read more ). read more ).
Nonprofit Tech for Good
APRIL 23, 2019
Nonprofits use CRMs to manage their donor relationships, to segment supporters by interest areas, streamline donor communication, automate fundraising, and report on outcomes to the board, donors, and community. Does the platform provide powerful tools for data analysis, insight and built-in reporting for nonprofit metrics?
DipJar
FEBRUARY 2, 2023
If your organization struggles to boost fundraising each year (or is seeing a decline in overall donations), it can be hard to know how to improve your fundraising strategy. For most nonprofits, it helps to go back to the starting point: your fundraising appeal. Target the right communication channels.
The Modern Nonprofit
OCTOBER 10, 2023
Estimated Reading Time: 5 minutes Unleash Crowdfunding Potential: Transform Your Nonprofit’s Fundraising Game In the challenging nonprofit community, smaller organizations often struggle with securing adequate funds to execute their mission. In fact, you might already be using a form of crowdfunding without realizing it!
Nonprofit Tech for Good
APRIL 10, 2022
For example, @nonprofitorgs/lists : Customized for small nonprofits on a limited budget, the Social Media Best Practices for Nonprofits webinar highlights current trends in using social media for fundraising, advocacy, and storytelling. 8) Get to know your Twitter Analytics Dashboard. 6) Respond to and engage with followers.
Care2
MAY 31, 2013
During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social. This is one way communications and there is nothing social about it. Focus on Target Audiences.
sgEngage
SEPTEMBER 7, 2021
There are fundraising challenges – and opportunities! That’s why we specifically designed bbcon 2021 Virtual experiences just for healthcare fundraising professionals. And we will be unveiling brand new data in SUPER SESSION: New Healthcare Trends Designed to Spark Your Fundraising. Data-Driven Fundraising.
sgEngage
MAY 27, 2021
Whether you’re brand new to nonprofit work or a veteran of the sector, you’re probably aware that GivingTuesday is one of the most important fundraising days of the year for many nonprofits. Because of this major fundraising potential, it’s never too early to start planning for GivingTuesday. In fact, an incredible $2.47
Bloomerang
AUGUST 29, 2023
Online fundraising is increasingly essential for nonprofits, but these types of initiatives come with unique challenges. Average online fundraising revenue declined by 4% in 2022 after two years of monumental growth inspired by the global pandemic. What are online fundraising platforms? Report on fundraising data.
Top Nonprofits
MARCH 12, 2021
The new year is off and running, and many nonprofits are starting to plan for this year’s fundraisers. It’s the perfect time to reevaluate your fundraising strategies, leaving the less effective approaches in the past, and considering the addition of (or emphasis on) some new ones. Let’s get started! Emphasizing Mobile Giving.
Bloomerang
OCTOBER 1, 2021
A major part of connecting with these individuals and optimizing the giving experience is utilizing the data you collect about their giving trends to inform your future fundraising decisions. . As a fundraising coordinator who prepares these reports, you work with this data every day. Great question!
Care2
JANUARY 7, 2013
Here’s some great content metrics that strategist Jay Baer highlighted on his blog (thanks for the recommendation Beth Kanter ) which nonprofits can utilize. This one is pretty basic but nonetheless it’s a good reminder to make sure you are at consistently looking at website analytics through Google Analytics, Ominture , etc.
Cloud 4 Good
DECEMBER 7, 2021
Across industries, organizations have been investing heavily to integrate analytics throughout every aspect of their company to capture a portion of the $9.5 trillion value that the McKinsey Global Institute estimates advanced analytics can enable. trillion to $15.4 Would You Like to Learn More About How Cloud for Good Can Help You?
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