DNL OmniMedia

NOVEMBER 12, 2020

As a nonprofit fundraising professional, you know that raising major gifts is one of the most strategic efforts your organization will complete. Major gifts are not only a highly-strategic effort, but also a high-stakes one— for many nonprofits, over 80% of their total fundraising dollars come from major contributions alone.

Metrics 52

Metrics Gift Track Tech 52

Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Collaboration with experienced digital fundraisers is invaluable to learn what resonates. Creativity matters only if it sells.

Lesson 59

Lesson Fundraising Digital Test 59

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Mastering relevant content marketing.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Candid

NOVEMBER 8, 2022

Does a nonprofit’s mission statement influence its fundraising efforts? New research conducted using data from Candid suggests that understanding this relationship can boost your nonprofit’s fundraising success. from 2016–2018 and added a number of financial metrics to the spreadsheet. For our first project,?

Donation 137

Donation Language Homeless Statistics 137

Bloomerang

AUGUST 30, 2023

These advancements mean you have the budget available to invest in new fundraising software that can streamline your fundraising tasks and empower you to raise even more. Now, you’re probably wondering how to find not just a robust fundraising platform, but buy fundraising software that serves your organization for the long term.

Software 87

Software Guide Fundraising Platform 87

Pamela Grow

OCTOBER 30, 2023

Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Relevant: Confirm that your goal, increasing the number of monthly donors, and how you plan to pursue it align with your organizational goals, fundraising priorities, and mission.

Analytics 52

Analytics Data Giving Metrics 52

Qgiv

OCTOBER 21, 2021

Strategic partnerships and research inform her approach to new challenges and when drafting fundraising communications. It’s been proven time after time that data-driven strategy creates the most successful fundraising results. Advanced reports can highlight information like new donors, at-risk donors, and lapsed donors.

Data 69

Data Metrics Nonprofit Analysis 69

M+R

FEBRUARY 4, 2021

But the past is close behind, and there is plenty we can learn from the 2020 end-of-year fundraising season that will help improve our fundraising efforts in the year ahead. Revenue increases were widespread, but not uniform—some nonprofits saw an influx in mid-level and large gifts, while others grew their low-dollar conversions.

Fundraising 98

Fundraising Gift Rate email 98

Bloomerang

FEBRUARY 1, 2023

Fundraising is more tech-powered than ever before. With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. but now, you can take all that information on the go with Bloomerang’s mobile fundraising app !

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Org Raise Tools Help 80

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. Fundraising and Donor Analytics. For example, you can understand what impact, if any, a new communication channel had on fundraising outcomes.

Analytics 52

Analytics Org Adwords Metrics 52

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Encourage participants to fundraise. Profit/loss.

Metrics 42

Metrics Benchmark Fundraising Stats 42

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. Often, in fundraising, people would like to know the ROI of various ways of raising money. Capital campaigns are laser focused on the top-level gifts.

ROI 69

ROI Campaign Gift Metrics 69

CauseVox

MAY 9, 2023

For example, “write a 100-word fundraising appeal email for high-value corporate donors” is a much better prompt than “write a fundraising appeal.” It can also provide high-quality analysis for a range of purposes. This includes tracking metrics such as open rates, click-through rates, and donations received.

Examples 83

Examples email Communication Language 83

Qgiv

JUNE 10, 2022

Hosting fundraising events, whether online or in person, can yield great rewards for nonprofit organizations. The livelihood of any nonprofit usually rests on receiving donations from individual and corporate giving, legacy planning, and fundraising events. Types of Online Fundraising Events. What is Digital Marketing?

Digital 52

Digital Marketing Online Fundraising 52

Qgiv

DECEMBER 7, 2022

Few things are as important to successful fundraising teams as clean data around your prospect portfolio and moves management. Standardization around portfolio tracking, donor interactions, documenting proposals, and next steps is critical to the health and sustainability of any fundraising program.

Database 52

Database Track Donor Management 52

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Evaluate past fundraising and acquisition campaigns. Craft a conversion journey. When the entire donor journey is addressed in your plan, conversion rates for donor acquisition are much stronger.

Fund 52

Fund Donor Strategy Search 52

sgEngage

MAY 12, 2023

From expanding your nonprofit’s reach and making your events more accessible to donors all over the world to boosting your revenue, a virtual auction is a modern and exciting fundraising event that every nonprofit should consider adding to their calendar. Let’s begin.

Virtual 67

Virtual Build Stream Software 67

DipJar

SEPTEMBER 12, 2022

There are multiple facets to this process, which involves analysis, preparation, and research. This small touch of personalization builds rapport and loyalty to your organization, increasing engagement and the likelihood of conversion. Then, assess relevant metrics to see which types of content receive the most engagement.

Marketing 52

Marketing Social Media Nonprofit Integration 52

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. Used properly, you’ll know if your email metrics are at industry levels; used poorly, you’ll only scratch the surface of email performance. Email Marketing Interactive Online Fundraising'

Rate 139

Rate San Diego Open Benchmark 139

DNL OmniMedia

JUNE 28, 2023

Use a fundraising dashboard to visualize data analytics. Use a fundraising dashboard to visualize data analytics. One of the best ways to effectively manage and visualize your nonprofit’s data analytics is to use a fundraising dashboard. Segment your email lists. Leverage social media engagement data. Segment your email lists.

Platform 52

Platform Donor Online Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 28, 2008

My most recent experiment involved Twitter, fundraising, and an integrated offline component at the Gnomedex Conference in Seattle. I've been a little shell shocked for the past few days, but wanted to share this reflection and analysis of the Gnomedex fundraising experiment. Click to see the larger image. Why was it a success?

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Analysis Reflection Experiment Time 50

Bloomerang

JULY 6, 2023

During the strategic planning process, you should identify areas to spend money effectively in ways that increase your fundraising return on investment. When you make strategic purchasing decisions, you can set your organization up to fundraise more productively than ever before. Volunteer boards should take charge of fundraising.

Examples 117

Examples Guide Model Nonprofit 117

Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” Don’t Ignore Commerce.

Analytics 100

Analytics Google Digital Marketing 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2009

This morning the Washington Post published an article titled " To Nonprofits Seeking Cash, Facebook App Isn't So Green: Though Popular, 'Causes' Ineffective for Fundraising." Proclaiming that fundraising using Facebook Causes was a failure based on a calculation of dollars per donor. . My fundraising colleagues concur.

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Washington Metrics Facebook Donor 85

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Make sure that you good internal system for sharing any updates that might come in through fundraising office or other school connections. You can also invite Alums to share what they’re up to as part of your engagement strategy on social channels, either as a dedicated post or part of the conversation in the comments.

Practice 107

Practice Tips Social Meme 107

Forum One

MARCH 18, 2021

In casual conversation, colleagues may gripe about the outdated tools and systems or the somehow-still-existent manual processes, but it can be difficult to upend systems that have been in place for years. For many organizations, digital transformation is still nothing more than a buzzword.

Digital 88

Digital Demonstration Colorado Leadership 88

NonProfit Hub

FEBRUARY 18, 2021

As a fellow fundraiser, let me begin by giving you my congratulations on completing an unprecedented fundraising year. Take time to appreciate your team members who contributed to your organization’s fundraising success. . How can I measure and track our overall fundraising program? . Map Metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

Connection Cafe

JANUARY 5, 2015

Hopefully by now your plans for End-of-Year online fundraising are wrapping up. Once your campaign is out the door, it’s time to start checking your metrics to see how you measure up. Here’s a checklist for metrics: Open Rate – median open rate for an email is 15%. Evaluate your Subject Line.

Campaign 20

Campaign Fundraising Evaluation Metrics 20

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 103

ROI Social Media Media Social 103

Media Cause

APRIL 22, 2022

It’s easy to get in the habit of reaching out for fundraising purposes, but it’s equally necessary to engage your people with impact stories. . Learn what motivates your supporters to take action by analyzing your email metrics , such as open rate, click through rate, conversion rate, unsubscribes, and revenue generated. .

email 52

email Practice Marketing Test 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

This post summarizes the content I shared in my presentation and offers some reflection on the conversational keynote. I started my talk with a story about why I liked Twitter: It allows me to connect with people in my professional field and have a great conversations or ad hoc collaborations that improve practice.

Social Media 115

Social Media Media Social San Jose 115

Connection Cafe

AUGUST 28, 2018

Rule #1 in fundraising is to be grateful and gracious when faced with expected or unexpected generosity. I believe that at any given point you should maintain a running analysis of fundraising metrics for a minimum of three, but ideally five consecutive years. Rule #2 is to never chase that which is not foreseeable.

Giving 21

Giving Analysis Gift Analytics 21

Connection Cafe

NOVEMBER 2, 2020

If you were unable to attend the conference, we hope you can use the summary below to inspire thoughtful conversations at your institution and help in your planning for the new year. . . Fundraising during a global pandemic . Conduct an impact analysis and use it! So how do we combat this?

Virtual 28

Virtual Blackbaud Award Wisconsin 28

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. This analysis took all of five minutes. Harry: A Green Geek.

ROI 50

ROI Widget Metrics Cambodia 50

Tech Soup

OCTOBER 31, 2011

These questions and more were answered in a recent Twitter conversation on data and analytics. Even text can be measured with text analysis tools that can provide statistics on keywords and gauge sentiment. Data-driven marketing: Using analytics in your nonprofit fundraising. Data Warehousing For Nonprofits.

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Analytics Data Analysis Chart 65

Amy Sample Ward

JUNE 6, 2011

Let’s start at the most fundamental place for this conversation. For this conversation, and those to have over the course of the next two days together at least, let’s work from the place that a movement is larger than coalitions. Look first at your organizational metrics. What is a movement? Or engagement? 1Sky and 350 merged.

Build 220

Build Community Technology Action 220

Connection Cafe

NOVEMBER 12, 2013

Lately I have seen some discussion groups, listservs, and blogs on when to create a proposal in the Prospect Module of Raiser’s Edge® or for that matter in any fundraising legacy system. This is when the prospect manager/development officer contacts the prospect to see if a viable gift opportunity exists and the conversation will continue.

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Proposal Module Time Metrics 32