Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

.&# Devon Smith, who writes the 24 Usable Hours blog, and a self-described “data nerd&# did a benchmarking analysis for participants. Sometimes benchmarking studies can be more rigorous and survey an entire field. Benchmarking Study by Devon Smith. Benchmarking Study by Devon Smith.

Benchmark 96

Benchmark Social Media Measure Results 96

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

Eric Jacobsen Blog

FEBRUARY 5, 2024

The 12-Week MBA ’s unique premise is that business leaders in any industry, any function, and at any level need the same core knowledge, skills, and attitudes to effectively manage and lead. When we're in a book club, we get that social validation. Whew, I thought I was alone, but I'm not" is comforting.

Skills 91

Skills Learning Knowledge Leadership 91

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. As you can see there are many different ways to apply social networking analysis to understanding networks. Someone on your mailing list or rolodex. Family members.

Analysis 104

Analysis Social Network Social Media Network 104

sgEngage

AUGUST 8, 2022

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. Dataro has written a clear and effective post on calculating ROI for fundraising campaigns. Or how about your capital campaign?

ROI 73

ROI Campaign Gift Metrics 73

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). However, the benchmark study is a tool, and like any tool, it depends on how it’s used. The San Diego Zoo’s recent email performance analysis supports this position.

Rate 139

Rate San Diego Open Benchmark 139

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Benchmarks let us know how we perform compared to our event fundraising peers. Obvious event metrics to follow are the basics, like these: Total amount raised.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  Reader Sharing (bookmarked items).

Metrics 71

Metrics Bookmarking Analysis Feeds 71

DNL OmniMedia

FEBRUARY 11, 2021

They’ve been applying science to major gifts fundraising to help nonprofits raise funds more effectively. It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Stand-Out Features of Blackbaud FPM.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

Forum One

JUNE 9, 2023

A national panel of judges was engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact. This year, Forum One took home three gold, two silver, two bronze, and one merit award in the website, apps, and interactive, and annual report categories.

Award 72

Award Colorado Washington Wisconsin 72

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

Data Analysis. What useful nugget did you learn from analyzing your social media metrics data or your measurement process that lead to a success or improvement in your social media practice? This conversation explored common pitfalls to analysis approaches and how to avoid them. Many feel the same as Craig Newmark.

Summary 94

Summary Social Media Measure Media 94

Qgiv

DECEMBER 7, 2022

Identify Your Priorities Define and Document Your Pro c edures Prepare Your Database Review Existing Portfolios or Assign New Portfolios Train Your Team Establish a Feedback Loop Track and Review Your Metrics. Data analysis is the pathway for establishing robust prospect portfolios for gift officers. About Marsherall Partners.

Database 52

Database Track Donor Management 52

Allegiance Group

FEBRUARY 14, 2023

The Q2 2022 Fundraising Effectiveness Project paints a concerning picture. A deep-dive analysis of your current donor database is the first step you’ll need to take. We recommend you start with these 7 Key Database Metrics. Donors are your nonprofit’s greatest resource. year over year. in 2016 to 19.3%

Mail 52

Mail Donor Strategy Files 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. There are specific metrics for specific platforms.

Measure 101

Measure Social Media Media Benchmark 101

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 103

ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. Does a lot of &# drive by&# analysis, but no monthly review of trends. Often overwhelmed.

Results 95

Results Data Charlotte Measure 95

Connection Cafe

MAY 23, 2017

In our 2017 M+R Benchmarks study , we found that on average, a nonprofit will reach just 8% of its fans with a post that isn’t promoted. . You can pay to increase that reach, of course, and that kind of paid promotion can be an effective part of your social media and digital advertising strategy.

Facebook 32

Facebook Benchmark Social Media Studies 32

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

She went to say that she thinks too many folks are focused on the Facebook Like as the social media success metric. “Who cares? The way to do that is with statistical factor and ANOVA analysis which definitely requires an advanced level of practice and enough data.

Measure 100

Measure Social Media Survey Relationship 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. How do you avoid information overload and be effective using social media?

Awareness 100

Awareness Tips Social Media RSS 100

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

The goal is to encourage nonprofits to make New Year's resolutions to that help them more efficiently and effectively move people to support their organizations. I'm drilling down into the concept of " streamline " to brainstorm 52 ideas to help make your organization's social media strategy and use more effective and efficient.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech. " "If you put a man into orbit, why can't we determine the effectiveness of our communication?" I got to meet KDPaine at the eMetrics Summit! KD Paine's presentation rocked!  " - James E.

Social Media 50

Social Media Relationship Media Management 50

Nonprofit Tech for Good

MAY 25, 2024

For these teams, marketing automation can multiply their effect so they can create more connections and drive more donations. This is full-funnel marketing , and to do it effectively you need some technological assistance. And while that may sound simple in practice, you need the right tools and the right plan. Test both!

Marketing 205

Marketing Fundraising Test Nonprofit 205

Connection Cafe

APRIL 15, 2019

In this post, you’ll learn from my mistakes and create better charts for your audience – to show fundraising results, organization’s impact or benchmarking. There’s a greater risk of misleading the readers when you start the axis at a random point — the whole point of the bar is that its height or length encodes the metric.

Chart 27

Chart Results Create Fundraising 27

Nonprofits Source

OCTOBER 4, 2023

These platforms serve as centralized platforms to streamline the collection, analysis, and reporting of data related to a company’s social, environmental, and ethical performance. Tracking and Reporting Effective tracking and reporting features are essential components of CSR software.

Software 52

Software Business Guide Companies 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. This analysis took all of five minutes. Giving Good Poke.

ROI 50

ROI Widget Cambodia Metrics 50

Connection Cafe

DECEMBER 15, 2010

Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Understand the difference between metrics and analytics. Avoid being caught in simply a descriptive analysis, which describes current participant patterns. Analytics has been a recurring theme this year.

Marketing 55

Marketing Tips Online Analysis 55

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. What are the most important website metrics to measure? The metrics should follow those goals. These metrics can add color, but page views aren’t the story. Allison: It depends.

Design 35

Design Websites Practice Philadelphia 35

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy.

Goal 50

Goal ROI Wiki Metrics 50

Neon CRM

MAY 31, 2023

Effective donor management aims to build strong, long-lasting relationships with donors, increase retention rates, and ultimately, secure ongoing financial support for an organization’s mission and programs. It also involves careful analysis and upkeep of your donors’ data. Effective donor management is crucial for nonprofits.

Management 52

Management Donor Guide Retention 52

Tech Soup

APRIL 2, 2012

We'll also discuss the post-disaster operations analysis and triage processes. With wireless and cloud-based mobile technologies, we have effectively run a distributed team and produced online events from outside the office for more than five years. Virtual Teams and Online Collaboration. Susan Tenby. 3:30 p.m.

Conference 44

Conference Technology San Francisco Disaster 44

M+R

FEBRUARY 10, 2022

That’s not the kind of growth we all want to see, but it’s not exactly a disaster — effectively, revenue was flat year over year. As with our annual Benchmarks Study , our goal here is to report on the largest dataset we can in order to provide useful averages and overall trends. OVERALL ONLINE REVENUE. DIGITAL ADVERTISING.

Fundraising 103

Fundraising Gift Analysis Channel 103

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

Social Media and social networks allow for the quantum effects, paired elements at a distance. The key skill is pattern analysis and of course, using what you find to inform decisions or actions. The example I'm using is an excerpt from a blog benchmarking process and presentation that I gave at e-metrics conference in October.

Marketing 70

Marketing Blackboard Social Social Media 70

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. Webstats are, of course, important, both as an internal metric to watch, analyze, and improve, and for that matter, to put out there, in conjunction with lots of other data. David 4 Kivi Miller 09.18.07 6 Katrin 09.19.07

Stats 100

Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

Or they might have some understanding of metrics and have gone as far as setting up a free google analytics account, but are not sure what to do next. Web Analytics is the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and web marketing initiatives.

Screencast 50

Screencast Analytics Measure Web 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. I do that with a grain of salt.

Metrics 50

Metrics ROI Measure Content 50