Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

Flickr Photo by Cursed Thing Last year at this time, I was in Austin, TX doing a keynote workshop for Legal Services Corporation on the ROI of Nonprofit Technology. I still think these are components are essential and should be applied to looking at the ROI (Results on Insight) for nonprofits and social media. Do you agree?

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ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. I'll need to tweak the "Y" access because gathering insight is a continuous process and there are elements of listen, learn, and adapt in a traditional ROI process.

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ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

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ROI Social Media Slides NTEN 50

Forum One

OCTOBER 13, 2022

Create Impact with Inclusive Audience Research. Many organizations understand the value of speaking directly to their audiences. You may even be planning some audience research in the near future. Real-world examples of how nonprofits are already investing more deeply in their advertising budget and seeing valuable ROI.

Colorado 46

Colorado Digital Audience Denver 46

Media Cause

JULY 22, 2021

Developers are already preparing to use machine learning modeling to support various modes of analysis. Deeper audience integration with Google Ads. As a marketer using Analytics 4, you are now able to build and maintain audiences from your visitors across the web and on your app. New AI-powered insights + predictions.

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Analytics Google Phase Nonprofit 52

Forum One

FEBRUARY 28, 2023

No matter your biggest challenge, the ticket to solving those issues is figuring out how to break down these silos and make your data analysis easier. What services do our audiences engage with most? Too many manual processes to get what you need. What are our largest sources of growth? What does X process cost us every month?

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Data Analysis Map Accessibility 63

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? You should reach out to both audiences.

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ROI Examples Results Social Media 91

sgEngage

MAY 12, 2023

To boost revenue for your event and ROI for your sponsors, look for auction software that offers a way to easily track paid and in-kind sponsorships as well as ways to match sponsor contributions to public displays, such as logo sizes. To improve the user experience, look for a provider that offers express check-in and self checkout options.

Virtual 72

Virtual Build Stream Software 72

DNL OmniMedia

APRIL 1, 2024

However, here are some potential use cases to help you visualize the role a data warehouse could play in your organization’s operations: Identify specific audience segments for marketing purposes. Do you need support when it comes to fully understanding your marketing audience? Discuss the project with your board.

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Data Guide Proposal Nonprofit 52

DipJar

SEPTEMBER 12, 2022

Targeting the wrong audience. There are multiple facets to this process, which involves analysis, preparation, and research. Once you have a goal to guide your team, you’ll then need to find out who your target audience is and how best to reach them. Targeting the wrong audience. Overlooking important trends.

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Marketing Social Media Nonprofit Integration 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 5, 2011

1. Deep Analysis of Your Audience: I always (try) to do a thorough participant assessment before I teach any workshop or do a presentation. Role Playing Simulation For Making ROI Argument: Many nonprofits are often faced with the question, “What the value of social media&# from senior management.

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Social Media Reflection Leadership Media 96

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 11, 2011

Take an ROI approach to the amount of time that is being spent, especially if you haven’t really built up , engaged , and developed relationships with people via your social networks in other places. Don’t just do an ROI analysis with your social time.

Google 97

Google Search email Time 97

Allegiance Group

NOVEMBER 2, 2023

When done correctly, an organization’s website should have a high ROI and lasting impression. Use concise language and engaging visuals to effectively convey your message and capture the interest of your audience. It serves as a platform to drive traffic, educate, and engage your audience.

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Websites Calendar Registration Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Not only does this help me frame and tailor the talk I give to the audience, but facilitates Twitter conversations before. I don’t like giving a keynote where I talk at the audience for 45 minutes. So making the audience part of the slide deck and inviting commentary surfaces the wisdom and knowledge in the room.

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Social Media Media Social San Jose 115

AccelEvents

JUNE 24, 2021

This quick adoption of digital event technology by event marketers allowed many events to carry on and helped brands and event marketers reach their target audiences even with stay-at-home orders in place. This type of live event will meet your audience where they are, on their terms, and thus creating a deeper impact.

Guide 93

Guide Virtual Registration Platform 93

Connection Cafe

MARCH 16, 2021

Describing your target audience in B2B sales is similar to doing the same in B2C. A meticulous analysis of your website visitors shows you the complete picture of your marketing efforts. Website visitor analysis also helps you to watch your target audience from a different angle. Create account-orientated content.

Marketing 26

Marketing Statistics Analysis Case Study 26

Care2

OCTOBER 19, 2010

As nonprofits and advocacy groups delve deeper into social media, the need to assess their return on investment (ROI) is critical. Given the organizational goals of advocacy groups, it should be abundantly clear that ROI encompasses far more than fundraising, and in many cases will not include fundraising at all. Engagement.

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Social Media Measure Program Media 64

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 4, 2010

And, just like other technology tools, like online credit card transactions, nonprofits end up paying a transaction fee of 5-10% back to the vendor. So, deciding to incorporate a SMS campaign should include a traditional nonprofit technology ROI analysis that analyzes the benefits, value, and financial analysis.

Open 95

Open Gartner Fundraising Hype 95

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

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Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" ROI (Return on Investment) in its simplest form has has a very specific mathematical definition.

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ROI Social Network Social Media Advocacy 53

NTEN

OCTOBER 6, 2011

Content Audit & Gap Analysis: Before you dream up what new content you need , you should know what you already have. Now, your ready to do the Gap Analysis. You need to identify your website’s primary message, secondary messages, and the calls to action (what you want your audience to do). So, Content Strategy was born!

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Content Strategy Question Calendar 83

Amy Sample Ward

SEPTEMBER 15, 2009

Identify objectives, audience, and strategy execution to effectively integrate social media into your organization’s overall web communications plan so it supports your organization’s mission. Q&A & Backchannel: 15 minutes. Break: 10 minutes. Breakout Sessions (choose one): 60 minute. Break: 10 minutes.

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NTEN Media eLearning Case Study 105

DNL OmniMedia

MAY 25, 2022

We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. Partner with a nonprofit consultant with expertise in data analysis. With that, let’s get started. Web Analytics.

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Analytics Org Adwords Metrics 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. This analysis took all of five minutes. Social Media ROI: Compare With Paper.

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ROI Widget Cambodia Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 1, 2010

We know that good practice is to establish SMART objectives for your social media strategy and identify the audience before you executive. Avoid Measurement As Therapy and Drive By Analysis. Another pitfall is doing “drive by&# analysis. Let’s take Facebook pages as an example.

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Social Media Strategy Media Social 99

Tech Soup

JULY 22, 2011

Intended Audience. The certificate is targeted primarily at IT professionals such as system and network administrators, IT managers and strategists, but may also be of interest to a broader audience including energy consultants, IT entrepreneurs, sustainability managers, and individuals involved in building management. Program Details.

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Green International Program Washington 58

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

Dell measures ROI based on the number of useable ideas generated.   ROI    what's the ROI podcasting that cost $500 and sold more product that a $40,000 campaign.     Someone in the audience asked if there was a tool to automate the gathering and analysis of this data. 

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Social Media Relationship Media Management 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

A few blog redesign resources I need to sink my teeth into after I share my goals, audience, etc. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Social Media and Nonprofits: ROI Case Study Slam NTC in 2008.

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Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 9, 2007

And while I looking at the post about social networking sites in campaign, it gave me an opportunity to point over to FrogLoop's ROI Social Networking Campaign Calculator. Beth's comment: Have you done this analysis on other tactics, I'm thinking Internet advertising for one. It takes a lot of work to build a quality audience.

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Albania ROI Social Network Remix 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

Kanter will bring together a group of highly visible free agents working on important social change causes and representatives from different nonprofits for a lively discussion with the audience. What should we be building to help artists make and sell art, engage their audiences, and connect to other artists? Trust me.

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Comment Artist Social Media Hype 97

The Modern Nonprofit

JANUARY 16, 2024

They’re a social impact digital agency that leverages data and tech with a human approach, whether that’s data analysis, digital strategy, web development, or training. Their “Major Donor Experience”—a three-and-a-half day vision-casting weekend, boasts a 5:1 ROI and 74% conversion rate.

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Platform Social Media NPO Grant 105

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2010

I started experimenting with these concepts back in 2008 at SXSW session on Nonprofit ROI and SXSW Session on Nonprofit Crowdsourcin g as well as at the NTC in 2009 on a session mapping metrics to strategy. Some analysis questions: What points were the participants in the room tweeting?

Reflection 103

Reflection People Network Colorado 103

See3

MARCH 13, 2008

APPROXIMATE MARKET SALARY RANGE: $68,100 – $93,600 Actual starting salary of candidate chosen will be within the above-posted range and will be dependent on a variety of factors of analysis. Recent Posts 5 Questions to Evaluate Your Nonprofit Video ROI Enter the 2010 Tagline Awards Today!

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Foundation Job Open Management 40

Beth's Blog: How Nonprofits Can Use Social Media

MAY 10, 2008

While you'll gain new insights, the people you're listening to are not necessarily representative of your total client or audience base. For an example of a nonprofit setting up a listening post on the social web, see the case study from the American Red Cross - ROI of Listening. The other issue is information overload due to volume.

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Social Media Media Social Case Study 50

Care2

AUGUST 7, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" And if you have a case study, or some interesting results or insights, post em here in the comments.

Causes 48

Causes Facebook Social Media Advocacy 48

Care2

JULY 24, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" And if you have a case study, or some interesting results or insights, post em here in the comments.

Causes 48

Causes Facebook Social Media Advocacy 48