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Living Case Studies: Integrated Social Media Strategy for Sustainable Agriculture

Beth's Blog: How Nonprofits Can Use Social Media

Living Case Studies: Social Media and Sustainable Agriculture. Spectragram is a facilitation technique I learned from Allen Gunner at Aspiration. Policymakers do not pay attention to messaging that comes through social media channels. Living Case Study. View more presentations from Beth Kanter. Spectragram.

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Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth's Blog: How Nonprofits Can Use Social Media

With a few guidelines and a little training, employees can use social channels effectively in service of your organization’s mission AND their own learning. I interviewed Jim Murphy , Senior Online Editor, about how Human Rights Watch ’s integrated social media strategy leverages the personal brands HRW 197 employees to get results.

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Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth's Blog: How Nonprofits Can Use Social Media

One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? The Center itself sits three people who have access to six customized dashboards that relate relevant information drawn from various social media channels.

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Using Peer Learning Strategies To Build A Network

Beth's Blog: How Nonprofits Can Use Social Media

Strategic integration into children’s health advocacy. Increase reach on social media channels. Increase engagement on social channels. Support national partner Facebook chats, blog carnivals, and other networked advocacy activities. Social media content mirrors other channels. Written social media policy.

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New Book: How To Implement Multichannel Online Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

I blurbed this book with, “If you are looking for a recipe book for tips and tactics to integrate mobile and social media to round out your nonprofit’s marketing plan, look no further than this book.” As a trainer, I was most interested in Chapter 7 about equipping your organization to do multi-channel campaigns.

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Networked Capacity Building: Finish Line Grantees Social Media Training

Beth's Blog: How Nonprofits Can Use Social Media

We have designed and been delivering “ Friending the Finish Line ” with the goals of having organizations create an integrated social media strategy into their overall communications plan and as a way to accelerate the progress of their children’s health care advocacy work and create a peer networked learning community.

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Strategic Spontaneity: How the Humane Society Got 21,000 Shares of Campaign Message on Facebook In 48 Hours

Beth's Blog: How Nonprofits Can Use Social Media

It is a nonprofits dream – to have its advocacy campaign messaging go viral on Facebook or social media channels. Her insights are useful to other nonprofits working on integrated advocacy campaigns. Kivi Leroux-Miller: Case Study of Komen for the Cure Social Media Crisis. What happened?

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