M+R

MARCH 11, 2024

P.S. Guess who will be releasing a Benchmarks study on April 24? The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics. Hope to talk with you soon! See you in the co-op! The post Scout Quest Webinar Recap: Humane Society Results!

Mail 73

Mail Results Benchmark United States 73

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. His work is focused on nonprofits, advocacy, and public affairs. Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations.

Facebook 229

Facebook Raise Fundraising Audience 229

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start.

Metrics 100

Metrics Social Media Measure Media 100

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Track your own data.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

M+R

JULY 27, 2023

That’s certainly been the case for all the years we’ve helped the Union of Concerned Scientists with their fundraising. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. Well, in the last few years, email metrics did start to decline.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Care2

APRIL 9, 2012

The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011. Overall, email open rates held steady between 2010 and 2011.

Benchmark 68

Benchmark Advocacy Studies Social Media 68

Care2

MARCH 22, 2011

Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Online Fundraising. Why is that?

Benchmark 76

Benchmark Advocacy Studies Metrics 76

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2017

One important part of effective digital measurement is being able to benchmark your performance relative to your organization’s past performance or compared to peer organizations. One excellent resource to use for benchmarking nonprofit digital results (in the US) is the annual M&R Benchmarks study of nonprofit digital advocacy.

Benchmark 64

Benchmark Studies Metrics Digital 64

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits.

Benchmark 81

Benchmark Digital Report Learning 81

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Total online fundraising is up 8% YOY, with double digit growth in both repeat and sustained giving. The total number of email recipients was up 72%. But it didn’t.

Benchmark 55

Benchmark Metrics Report Online 55

Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates: Fundraising.

Benchmark 72

Benchmark Advocacy Stats Mobile 72

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. This is where EveryAction comes in!

Benchmark 62

Benchmark Digital Trend Report 62

M+R

OCTOBER 20, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. We hope you’ll join us and participate in our upcoming 2023 M+R Benchmarks. with data from dozens of other nonprofits to create a pot of averages, trends, and key metrics. Read time: 2 minutes.

Benchmark 18

Benchmark Studies Analysis Metrics 18

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

Connection Cafe

SEPTEMBER 23, 2020

Virtual bbcon 2020 is fast approaching, with thousands of nonprofits registrants, many of whom are fundraising, communications and marketing pros like yourself: ready to expand your vision with fresh ideas and actionable inspiration! Where do we need to innovate to meet our fundraising and campaign goals as resilient nonprofits?

Professional 49

Professional Communication Blackbaud Fundraising 49

Media Cause

AUGUST 15, 2022

If you have a policy, thought-leadership, or government relations team, you know that true societal shifts and those monumental changes we want require advocacy. And advocacy requires, well, advocates. I’m guessing they have something to do with fundraising (the money is the mission) and policy initiatives. your supporters.

Support 52

Support Advocacy Policy Hints 52

Connection Cafe

APRIL 1, 2020

Whether it be the tragedy of 9/11, a tsunami, an economic recession, an earthquake in Haiti, a country divided by an election or a devastating brushfire, there are many high-profile events of the past that have threatened to push the fundraising landscape to its limit. From each one of these events, a key fundraising lesson has emerged.

Environment 46

Environment Teach Fundraising Lesson 46

Nonprofit Tech for Good

APRIL 10, 2022

For example, @nonprofitorgs/lists : Customized for small nonprofits on a limited budget, the Social Media Best Practices for Nonprofits webinar highlights current trends in using social media for fundraising, advocacy, and storytelling. 6) Respond to and engage with followers. 10) Explore Twitter Spaces, Newsletters, and Communities.

Twitter 356

Twitter Practice Social Media Nonprofit 356

NTEN

MARCH 27, 2013

It's kind of our favorite time of year: our annual dose of data about email and online advocacy and fundraising activity. With the analytics and campaign expertise of M+R Strategic Services , we are excited to release the 2013 eNonprofit Benchmarks Study ! So: What’s going on with nonprofit email, fundraising, and social media?

Advocacy 95

Advocacy Benchmark Social Media Analytics 95

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Let's say you want to track your email fundraising open rate. How's that work?

Metrics 55

Metrics Benchmark Rate Newsletter 55

Forum One

MAY 4, 2010

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. Email fundraising response rates averaged at 0.13 donating money).

Benchmark 50

Benchmark Convio Trend Statistics 50

NTEN

MAY 15, 2009

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. Email still performs incredibly well across all categories -- from fundraising to advocacy.

Benchmark 50

Benchmark Studies Advocacy Case Study 50

Care2

AUGUST 28, 2013

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. In short, more good emails = more revenue. If you break that down, it''s two per month, on average.

email 77

email Fundraising Rate ROI 77

Care2

MAY 19, 2014

This is not to be confused with text messaging and fundraising as most nonprofits have not had a lot of success in the US with this type of fundraising. Remember for fundraising direct mail and email still rules. Marketing Research Metrics Mobile Nonprofit Benchmark Studies Online Advocacy Online Fundraising Trends nptech'

Digital 73

Digital Money Mobile Benchmark 73

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 31

Convio Benchmark Studies Social Media 31

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Don’t be too alarmed though.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

NTEN

APRIL 16, 2009

How did your last email fundraising appeal perform? Email marketing is the foundation for most nonprofits' education, advocacy, volunteering, and fundraising efforts online. You can divide the key metrics into offensive and defensive variables. Offensive Email Metrics. Defensive Email Metrics.

Metrics 53

Metrics email Campaign Rate 53

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Analytics 54

Analytics Google Social Media Websites 54

Care2

MAY 14, 2009

M&R and NTEN just released an impressive benchmarks study that analyzed 32 nonprofits online advocacy and online fundraising programs in 2007 and 2008. Online Fundraising. Tags: Case Studies Marketing Research Nonprofit Benchmark Studies Online Advocacy Online Fundraising. Here are the highlights.

Benchmark 28

Benchmark Studies Case Study Rate 28

Care2

MARCH 25, 2009

Allyson Kapin, Editor-In-Chief ‘Tis the season for benchmark studies. In that spirit, Convio released their comprehensive online marketing study today that looked at close to 600 nonprofit organizations’ online marketing results and compiled benchmarks for evaluating fundraising, email, advocacy, and marketing success online.

Benchmark 31

Benchmark Convio Studies Marketing 31

DNL OmniMedia

DECEMBER 13, 2021

Fundraising campaign management. This includes tracking all planning efforts for fundraising campaigns, as well as the progression toward fundraising goals throughout the campaign itself. You can also track team members’ efforts to ensure everyone is on track to meet their fundraising or stewardship goals for the time period.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

APRIL 22, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Social Media 68

Social Media Twitter Action Advocacy 68

Connection Cafe

MAY 23, 2017

In our 2017 M+R Benchmarks study , we found that on average, a nonprofit will reach just 8% of its fans with a post that isn’t promoted. . Nonprofits need a better metric than number of fans that more accurately reflects how many users you can expect to reach. In our Benchmarks study, the average nonprofit had an ERA of.225,

Facebook 32

Facebook Benchmark Social Media Studies 32

Tech Soup

OCTOBER 12, 2016

M+R surveyed organizations about their onboarding strategies for its 2016 Benchmarks Report and found that "Sixty-four percent of respondents send at least one dedicated welcome message to new subscribers. There'll be plenty of later opportunities to send fundraising appeals to your subscribers. Use a Mobile Email Template.

email 36

email Support Online Template 36