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Blackbaud Luminate OnlineĀ® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. Putting Benchmarks into Action What does all this mean for nonprofit marketers and fundraisers?

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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value. 1) Traffic. 2) Conversion Rates.

Metrics 305
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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

The end of the year is a critical time for nonprofit fundraising. A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. Define your metrics of success.

Practice 236
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Benchmarks UK is here!

M+R

The first-ever Benchmarks UK supplement has hit international newsstands! Discussion of the digital space is often quite dominated by a US-centric perspective, but the kind of data we share in Benchmarks is only useful to the extent that itā€™s relevant to your experience. Related Links: 2021 Benchmarks UK FAQ.

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Why omni-channel fundraising works at year-end

EveryAction

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224
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How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

Fundraising expense is one place where this manifests. Perceptions of spending levels ā€“ from donors, the board, or other stakeholders ā€“ can influence campaign and fundraising management. Fundraising success is required to support what you do! . The intention of this metric is to identify inefficiencies and wasteful spending.

ROI 331
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Insights from the 12th Annual Blackbaud Peer-to-Peer Fundraising Report

sgEngage

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! This report compares peer-to-peer (P2P) fundraising data from 2020, 2021, and 2022. As peer-to-peer fundraisers are all too aware, those were particularly disruptive years for the industry given the impact of COVID-19 on in-person events.