Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

One of the topics was “How to understand social networks through social network analysis and mapping techniques.&# I thought I’d expand on it here. As you can see there are many different ways to apply social networking analysis to understanding networks. Marty Kearns has a diagnostic tool over in his Advocacy 2.0

Analysis 104

Analysis Social Network Social Media Network 104

Forum One

JUNE 9, 2023

The goal of the Children’s Hospital Colorado Foundation is to care for and cure children through the provision of high-quality care, education, research, and advocacy. This 157-page report created a useful tool for Zero to Three’s advocacy at any stage. The post Healthcare Ad Awards Winners Announced appeared first on Forum One.

Award 71

Award Colorado Washington Wisconsin 71

Forum One

FEBRUARY 28, 2023

The reality for many organizations, whether a smaller nonprofit, a large international advocacy organization or a government agency, is that their data lives in separate silos. Digging into each analytics platform individually to pull your information to try to tell a cohesive story can be frustrating.

Data 64

Data Analysis Map Accessibility 64

DipJar

FEBRUARY 2, 2023

Fortunately, using nonprofit data analytics and a powerful wealth screening tool can help your team quickly identify trends and useful insights that can inform your strategy. In the context of wealth screening, this data can highlight metrics beyond typical wealth data like discretionary income (or the money donors have on hand to spend).

Fundraising 52

Fundraising Channel Files Data 52

Connection Cafe

APRIL 2, 2018

Data and analytics can play a big role in improving nonprofit strategy. Among nonprofit advocacy groups, I often witness a huge gap between the people with access to data and analytics and the people actually empowered to make strategic decisions. Data analytics could be fresh garlic.* This was their “Testing Whiteboard.”

Data 31

Data Help Analytics Test 31

M+R

OCTOBER 20, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. Mostly, that involves collecting and coding a big stack of data, which our analytics team will stir together (anonymously!) with data from dozens of other nonprofits to create a pot of averages, trends, and key metrics.

Benchmark 18

Benchmark Studies Analysis Metrics 18

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

” The other application for nonprofit communications is using ambient social media data to inform advocacy campaigns. A community foundation that was doing a landscape analysis of issues in its community to guide funding strategy development. Do you need sentiment analysis? Disaster work. In which formats?

Social Media 100

Social Media Channel Data Media 100

NTEN

NOVEMBER 2, 2009

While working at NPower PA , I was often surprised by the nonprofits we were serving and and how they were using metrics. My eyeball generating and tracking toolbox: Google Analytics for free web traffic analysis. Do you know what method of outreach is most effective for an advocacy campaign? for a fundraising campaign?

Technology 52

Technology Adwords Analytics Analysis 52

Connection Cafe

JUNE 25, 2010

While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Keep an ongoing dashboard of metrics updated regularly. Specific and easy to assess. Measure actionable items.

ROI 51

ROI Social Media Measure Metrics 51

Bloomerang

JULY 6, 2023

You may begin with a SWOT (strengths, weaknesses, opportunities, threats) analysis. Identify priorities for the types of programs and services you’ll offer to support your goals, target audience for your services, target supporter audiences, advocacy and public policy aims, and branding or marketing objectives.

Examples 122

Examples Guide Model Los Angeles 122

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy.

Goal 50

Goal ROI Wiki Metrics 50

Connection Cafe

APRIL 30, 2015

There is no exact science to date parameters, but you can review metrics such as counting in-bound calls, new donor increases, or even whitemail volume to help pull out the episodic spikes from within your historical day-to-day fundraising efforts. This is where your historical coding and a little extra analysis will help.

Disaster 20

Disaster Donor Organization Data 20

Neon CRM

MAY 31, 2023

It also involves careful analysis and upkeep of your donors’ data. By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. While “Action” might seem like the final stage, “Advocacy” is where the real magic happens.

Management 52

Management Donor Guide Retention 52

DNL OmniMedia

OCTOBER 5, 2020

This is why mobile fundraising and advocacy apps are such effective tools for nonprofits looking to directly engage supporters and expand their reach online. Develop an analytics strategy. Develop an analytics strategy early in the process of bringing your app online. Let’s dive in. Stage 1: Pre-Launch.

Effective 52

Effective Marketing Press Review 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

Want Useful Analytics? Pick Metrics. Now it is time to pick the metrics or data points that will let you know whether or not you’ve reached your goal. 8 Metrics To Measure Online Fundraising by David Hartstein, Wired Impact, describes how to match metrics with your goals for measuring your fundraising efforts.

Measure 115

Measure Learning Case Study Metrics 115

Tech Soup

APRIL 5, 2017

R for analysis and visualizations (free). iNZight for analysis (free). Google Analytics Doesn't Have to Be Scary. Yesenia Sotelo of SmartCause Digital has magically made the data and reports within Google Analytics into something very approachable. So where does Google Analytics come in?

Learning 41

Learning Adobe Metrics Miami 41

Neon CRM

SEPTEMBER 26, 2023

Analytics and Reporting: Most nonprofit CRMs offer in-depth analytics and reporting capabilities, providing insights into donor behavior, campaign effectiveness, and overall organizational performance. EveryAction is a great choice for political campaigns, advocacy groups, and political action committees (PACs).

Guide 52

Guide Database Nonprofit Blackbaud 52

Bloomerang

SEPTEMBER 12, 2022

In addition to their built-in and customized data records in their CRM, CharityEngine also offers fundraising tools such as peer-to-peer fundraising pages, online stores, advocacy campaigns, email templates, and more. You receive a list of prospect insights for analysis. You use those insights to drive predictive analytics.

Software 89

Software Fundraising Nonprofit Platform 89

Forum One

DECEMBER 13, 2023

Their work includes research, education for families and health professionals, support for families directly affected by the maternal health crisis, and advocacy. To achieve this, Forum One conducted a comprehensive landscape analysis and full audits of its technical ecosystem, communications, and analytics, as well as stakeholder interviews.

Celebrate 67

Celebrate Award Colorado Museum 67

Forum One

DECEMBER 13, 2023

Their work includes research, education for families and health professionals, support for families directly affected by the maternal health crisis, and advocacy. To achieve this, Forum One conducted a comprehensive landscape analysis and full audits of its technical ecosystem, communications, and analytics, as well as stakeholder interviews.

Celebrate 46

Celebrate Award Colorado Museum 46

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

It includes international trade and development, security, micro-finance, LBGT rights, renewable energy advocacy, water policy, security, human rights for indigenous people, terrorism financing, refugee protection policies and rights, law enforcement, trafficking, peace in conflict areas, and poverty reduction.

Policy 103

Policy Social Media International News 103