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Direct Mail Donor Acquisition: 10 Tips for Excellent Campaigns

Neon CRM

Direct mail is too often associated with the past. Some assume direct mail is ineffective today and that younger audiences don’t want to receive it. But direct mail isn’t dead —the personal touch, visibility, and open rate that comes with direct mail have made it significant in the digital age. Here’s why!

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

As they approach or enjoy their retirement years, many from this generation are actively involved in philanthropy, making valuable contributions to charitable causes. Silent Generation donors value personal connections and traditional forms of communication. organizations** 11.8% organizations** 23.6% organizations** 25.9%

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Grassroots Campaigning: How to Use Online Channels to Build Offline Support

Connection Cafe

But, in today’s world of digital over-communication and rowdy town halls overtaken by DC-based interest groups, one, two or even 20 Susans isn’t enough. Era of Increased Activism and Grassroots Campaigning. The recent presidential election has led to a level of true grassroots activism that hasn’t been seen in decades.

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The 2 Key Elements of Successful Fundraising Campaigns

NetWits

2) A strong communication strategy. As of now we have four active generations (Traditionalists, Boomers, Gen-X, Millenials) making contributions. Remember, no one is strictly using one communication tool and we as fundraisers must make a point of being wherever the donor is with the information they need. Communication Strategy.

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25 Global Trends in Giving That Nonprofits Need to Know About

Nonprofit Tech for Good

Together, digital communications inspire 74% of donors to give. That said, very few organizations actively promote tribute giving and doing so would likely a result a steady revenue stream. Millennials, Gen Xers, and Baby Boomers all prefer to give online and digital communications significantly influence their giving.

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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

Donor engagement is what your organization does to build and strengthen donor relationships and the methods you use to keep donors active and involved. But communicating with your supporters can be intimidating. Those factors can make it hard to communicate authentically and effectively. What Is a Donor Engagement Strategy?

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Relationships That Raise Funds: 5 Tips for Creating Successful Peer-to-Peer Fundraisers

NetWits

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). 4) Activate.

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