M+R

DECEMBER 9, 2022

We hope you like acronyms, because Google is making some big changes — and that means nonprofits will need to understand some important technical details in order to effectively reach, track, and mobilize supporters. Universal Analytics (a.k.a. A strong cup of coffee might not hurt either. Recommended events can be found here.

Analytics 89

Analytics Google Track Data 89

sgEngage

MARCH 7, 2024

The Statement of Activities—commonly referred to as an SOA—is one of four essential financial statements for nonprofit organizations. As a CPA working with nonprofits of all sizes, I’ve encountered numerous errors in Board of Directors’ financial reports and Statements of Activities documents.

Activities 84

Activities Active Activism Comparison 84

Whole Whale

JUNE 21, 2023

Lead tracking software is common in the business-to-business (B2B) world where sales teams need to know the when/where/who of companies checking out their online resources. Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users.

Track 52

Track Software Donor API 52

Tech Soup

SEPTEMBER 2, 2022

Google Analytics (GA) is a free tool that shows you how people are using your website or app. In this post, you'll find step-by-step instructions to connect your site to GA and some suggestions for a few metrics to track that will provide insights into your site activity.

Analytics 76

Analytics Google Instruction Instructional 76

Whole Whale

JULY 15, 2020

This article might save your Google Analytics developer a ton of time. If you have an email or customer list that engage with your site it can be frustrating to try to figure out how to connect those data with the Google Analytics User Id. The Problem. Build it yourself or pay top dollar for a feature from a tool like HubSpot.

Analytics 94

Analytics Google Track Info 94

Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

Analytics 59

Analytics University Difference Metrics 59

Media Cause

NOVEMBER 5, 2021

Like it or not, the switchover to Google Analytics 4 is coming (at some point – Google is keeping the official date a mystery to themselves as well as the rest of us mere mortals). Getting setup with a GA4 property that pulls in data has been a smooth process for us and remains as simple as it was with Universal Analytics.

Analytics 52

Analytics Google Story University 52

Qgiv

JANUARY 25, 2023

Luckily, nonprofit organizations can track website activity to make those essential changes by viewing user data through the use of Google Analytics 4. This blog post will discuss what Google Analytics 4 is, why nonprofits should use Google Analytics 4, and how to get started with Google Analytics 4.

Analytics 52

Analytics Google Guide Stream 52

Media Cause

JULY 22, 2021

Tracking your website’s activity with Google has just gotten easier. You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. Like more Google updates, there are many new advantages to implementing and transitioning to Google Analytics 4.

Analytics 52

Analytics Google Phase Nonprofit 52

Bloomerang

MAY 20, 2024

Unlock unified membership management with advanced Bloomerang features Imagine having the full spectrum of your nonprofit’s supporter data at your fingertips—from donor contributions to member activity. You can pair these groups with activity, engagement, or other data to tailor communications and drive more impactful strategies.

Management 116

Management Profile Analytics Track 116

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Email sign-ups.

Analytics 35

Analytics Google Goal Track 35

Association Analytics

FEBRUARY 20, 2024

Step 1: Build the top of your funnel SImply put, building the top of the funnel means participating in activities designed to create awareness about your association. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Plan ahead, so you’ll know what data to track.

Create 169

Create Strategy Associations Registration 169

Association Analytics

APRIL 1, 2024

On the flip side of the Double Down strategy, IAEE was also able to identify activities and projects the team was spending time on that didn’t offer much return on investment. In that pie, the sections represent activities and the size of the section corresponds to their importance.

Data 210

Data Strategy Associations Survey 210

Nonprofit Tech for Good

FEBRUARY 6, 2022

Nonprofits have assets but instead of owners having equity in the balance sheet, net assets are tracked for a nonprofit. At a nonprofit, a donation must be tracked throughout the accounting process, and if the funds are restricted, supporting documentation is required to prove that the funds were only used for the stated purpose.

Software 293

Software Guide Award Grant 293

Association Analytics

SEPTEMBER 22, 2021

Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty. For example, most associations find members don’t volunteer or donate before they have seen value from other activities like courses or publications. Influencers. Experts/Thought Leaders.

Aggregator 169

Aggregator Associations Activities Active 169

Association Analytics

JULY 22, 2021

At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics. Spoiler alert – we’ve never encountered an association database that wasn’t in good enough shape to start performing analytics. You can even start with data analytics.

Data 169

Data Analytics Associations Registration 169

.orgSource

OCTOBER 31, 2023

How do we stay on track and meet our goals? How can we give it a makeover without distracting from other critical activities? Get acquainted with customer analytics, a process that provides more accurate insight into what your members really want. Sponsored by Association Analytics Our customer experience could use help.

Sponsor 275

Sponsor Associations Law Hype 275

Nonprofit Tech for Good

APRIL 10, 2022

It’s a social network that requires a lot of time and content, but more importantly, a social media manager who enjoys being active on Twitter and understands Twitter’s extensive toolset. People who are active on Twitter tend to be plugged into current events and trending news. Twitter is not for every nonprofit.

Twitter 343

Twitter Practice Social Media Nonprofit 343

.orgSource

JULY 25, 2023

AI tools can automate many of the SEO activities that were once outside the realm of more casual users. These are a few of its talents and tricks for putting your words at the top of the queue: AI tools can automate many SEO activities. Keyword research—Find relevant keywords and track their performance over time.

Team 221

Team Marketing Build Analysis 221

NonProfit Hub

MAY 3, 2019

If you really want to get the most out of socials, interpreting your analytics and using them to your advantage is key. . Where are my analytics located? To view each tweet in more detail, which you’ll need to do in order to view your engagement rates, click “View all Tweet activity” directly under the “Top Media Tweet” section.

Social Media 68

Social Media Analytics Media Social 68

Twenti - Digital Marketing For Nonprofits

FEBRUARY 19, 2020

11 Digital Marketing KPIs That Every Nonprofit Should Be Tracking. Without tracking how your digital marketing strategy is performing, you can’t know how to improve or where to invest next to see results. Analytics tracking takes the guesswork out of important decisions around fund allocation, investment and marketing.

Track 52

Track Digital Marketing Analytics 52

Nimble AMS

JUNE 4, 2022

If your ideal member particip ates in a wide array of association activities, you’ll want to guarantee your organization offers a robust variety of events. Try creating SMART goals to make the process manageable and keep your association on track for achievement. . Track member engagement through your AMS. Here’s how: .

Associations 120

Associations Goal Technology Analytics 120

Nucleus

OCTOBER 1, 2020

To grow your education business, you need to take advantage of the sophisticated metrics now available through modern data analytics – trends, behaviors, preferences, popularity, geography and much more. It measures activity for courses such as popularity, revenue trends, and geography of participants.

Learning Management 130

Learning Management Associations Data Learning 130

Byte Technology

AUGUST 19, 2021

You might have heard that using Google Analytics can give you many essential insights you desire. By using Google Tag Manager (GTM), tagging your website, and using Google Analytics, you will collect plenty of helpful information to understand what your customers are seeking on your website. . This is true.

Tag 130

Tag Google Management Websites 130

CauseVox

MARCH 1, 2024

You see, I am a female in my late 20’s-early 30’s, living in an urban area, vegetarian, eco-conscious, middle class, and have been actively seeking plant based alternatives to milk that taste good and are kinder to animals and the planet. Research The first step is finding as much information as you can from your existing analytics.

Audience 82

Audience Donor Survey Demographics 82

NTEN

JUNE 24, 2010

You may already know you can use Google Analytics to track your Google AdWords campaigns. Generate the Tracking URL . Awhile back, I wrote about tracking click-throughs using query strings. Forget the technical details, because Google provides a tool you can and should use to create the tracking links for you.

Track 68

Track Analytics Google Campaign 68

Whole Whale

JANUARY 28, 2023

According to tracking for 20,000 top podcasts, the listeners have tripled in monthly podcast listeners over the past 5 years to 75 million (RawVoice). Once this file is downloaded by a user’s device, your ability to track what they do with that file falls off of a cliff. Trying to track podcasts is pretty similar.

Podcast 52

Podcast Measure Feeds Plugin 52

Whole Whale

JUNE 15, 2022

Luckily, there are plenty of free social listening tools available that can help you track your brand, monitor your competition, and understand what people are saying about your cause. Social listening is the process of tracking online conversations in order to better understand what people are saying about a given topic.

Tools 98

Tools Guide Social Social Media 98

Nucleus

AUGUST 17, 2021

Know what you want to track and why you are tracking it. Tie your data collection activity to your strategic plan or goals; the data is vital to informing action or business plans related to strategies. Many of us in the member industry believe that we have entered the era of data analytics. Or — What does it mean?

Survey 130

Survey Data Analytics Associations 130

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

She set up a private Facebook Group to facilitate our support for the campaign. A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. Describe the Twitter Charts: What are you showing?

Analytics 99

Analytics Interview Story Phase 99

Bloomerang

JUNE 6, 2024

This sense of empowerment is crucial—it transforms the act of giving from a passive donation to an active contribution to a cause they care about. By integrating everything—CRM, marketing automation, and advanced analytics—they ensure every message you send resonates deeply with what your members care about.

Donor 81

Donor Giving Storytelling Platform 81

NonProfit Hub

JULY 17, 2014

Andrew Garberson is a guest contributor for Nonprofit Hub and the Manager of Search at LunaMetrics , a Google Analytics certified partner and search marketing consultancy. In addition to leading the SEO and PPC departments, Andrew is a GAIQ certified analytics junkie with a special interest in nonprofit marketing.

Analytics 61

Analytics Google Grant Nonprofit 61

Qgiv

MARCH 29, 2023

To keep the grant, nonprofits must follow the program details, show successes, and stay active optimizing and improving their ads. Nonprofits can learn more about how people engage with their website through Google Analytics , which is completely FREE. Track and learn. First, organizations can check eligibility.

Grant 97

Grant Google Nonprofit National 97

Qgiv

JANUARY 16, 2024

And with the right event management tools, organizing your guests and tracking your fundraising progress can be done all in one place! Donor management systems offer communication solutions and help track and monitor donor data. You can even track volunteer hours with Blooomerang’s two-way profile sync.

Software 52

Software Tools Management Registration 52

sgEngage

JANUARY 30, 2024

These solutions leverage predictive analytics to help anticipate future donor actions. According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics.

Tools 91

Tools Donor Fundraising Survey 91

Care2

NOVEMBER 18, 2011

Do you use Google Analytics? If so, get ready for a new, redesigned version that is packed with some great features and analytics. For example you will now be able to see how many active visitors are on your site at that very moment, what platform they are using to view the site and if they are using a mobile device ?

Analytics 74

Analytics Google Digg Bookmarking 74

DNL OmniMedia

MAY 10, 2023

More specifically, these best practices include: Your CRM Incentives Predictive Analytics Enhancing Events Personalized Outreach When you take a closer look at your supporter data and past campaigns, these can better inform your future decisions. Are you ready to take a deep dive into these data management strategies? Use predictive analysis.

Data 52

Data Campaign Practice Management 52