Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

Lesson 59

Lesson Fundraising Digital Test 59

NonProfit Hub

SEPTEMBER 18, 2015

With seasonal changes comes an inbox full of updates, newsletters and email marketing attempts. Pay Attention to Your Subject Line and Headline. Make sure that the subject line you choose summarizes the content of the email or highlights the most important piece of your newsletter. Embrace the White Space.

email 28

email Marketing Headline Ratio 28

Get Fully Funded

NOVEMBER 2, 2021

This valuable piece of online real estate is where the donor goes to take action and give your organization money. Choose a special image for this page – a happy image that “says it all” about the why of your nonprofit so that the message and the image match. If it’s done well, you’ll get a gift. Keep it fresh!

Giving 119

Giving Design People Fundraising 119

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. She clicks the link you shared, signs up to volunteer, and checks a box to start receiving your email newsletter.

Build 36

Build Online Donor Newsletter 36

NTEN

JULY 28, 2010

It allows you to introduce yourself and only then engage the visitor in a virtual conversation with an ask, be it to donate, sign-up for our newsletter, register for an event, volunteer, or use your resources. . Conclusions indicate that the upper left of a page is the highest viewed area, headlines draw the eye before pictures, and more.

Method 52

Method Audience Design Question 52

Classy

AUGUST 23, 2021

Inspire donors to take action by choosing design elements that seamlessly draw them to your donation form. . Step 1: Upload a custom image to use as your headline. . Use a headline image on your landing page instead of a simple text headline to add visual appeal and give you more control over how your page looks.

National 71

National Raise Headline Campaign 71

Nonprofit Tech for Good

MAY 18, 2020

These simple actions can be potentially life-changing, and they are all made possible by ads posted at the top of Google Search results. Driving in-person actions such as adopting an animal . Building an audience by attracting new subscribers to newsletters . A call to action. Example Use Cases: Google Grant Case Studies.

Google 332

Google Grant Guide Adopt 332

Care2

MARCH 4, 2009

Integrate any relevant and current “take action” items such as “sign the petition to stop Big Oil from drilling in the Arctic Refuge.” 5) Use Compelling Images And Headlines: Images can help draw your readers in and help connect them to your organizations mission and initiatives.

Social Media 38

Social Media Content Practice Web 38

Neon CRM

JUNE 6, 2023

With a well written blog, you have the components necessary for newsletters, social media posts, paid advertising, and more! You include images of Ruby as well as a video from the news clip when she was rescued. It ends with two calls to action. Ideally, the blog would be longer and include multiple images and pieces of media.

Content 52

Content Ideas Summary Metrics 52

Greater Giving

NOVEMBER 9, 2023

They can’t find any impact measurement statistics for your nonprofit , and the images featured on your homepage are awkwardly sized and don’t readily communicate how your organization is making a difference. Your nonprofit can also share stories of beneficiaries you’ve helped to make your cause even more compelling and inspire action.

Strategy 59

Strategy Nonprofit Guidelines Websites 59

sgEngage

MARCH 22, 2023

Text-to-give campaigns are designed to be simple, with a quick response from prospects and current donors to a prompt to make a gift, approve a recurring gift, or take another action, such as “double the donation” for a matching gift challenge. Use striking images and give your page a compelling headline but keep all copy simple and short.

Fundraising 79

Fundraising Gift Nonprofit Raise 79

Nonprofits Source

JANUARY 23, 2023

Strategically place calls to action. Calls to action (CTAs) tell users exactly how to support your cause after being inspired by content. Make sure the actions you’re driving people to take are meaningful to your work. 5) Test different headlines and descriptions with RSAs.

Grant 52

Grant Google Guide Nonprofit 52

NonProfit Hub

AUGUST 12, 2021

No images, logos, testimonials, statistics, or other supporting elements? Action Item #1. Action Item #2. For instance, consider the very distinct paths that could all lead to a donation page: One visitor may come from an email newsletter where you request donations for an especially high-need or topical program.

Donation 92

Donation Question Effective Test 92

Nonprofits Source

MARCH 21, 2018

Case studies of nonprofits winning at social media is an opportunity to see the strategies in action. In fact, 55% of people who engage with nonprofits on social media end up taking an action, while 59% of those people make an online donation. of people who engage with nonprofits on Twitter end up taking some sort of action.

Social Media 109

Social Media Resource Marketing Media 109

The Storytelling Non-profit

DECEMBER 5, 2021

Charity newsletters are an essential communications tool. Your newsletter has the ability to inspire, connect, and raise money. The content you select for your newsletter can make all the difference. But, what if you're not sure what content to include in your charity's newsletter? After recent post where I wrote about.

Newsletter 62

Newsletter Charity Headline Learning 62

NonProfit Hub

AUGUST 12, 2021

No images, logos, testimonials, statistics, or other supporting elements? Action Item #1. Action Item #2. For instance, consider the very distinct paths that could all lead to a donation page: One visitor may come from an email newsletter where you request donations for an especially high-need or topical program.

Donation 41

Donation Question Effective Test 41

Bloomerang

AUGUST 28, 2021

We’re getting in the action a bit early. You want to use the best photo image that you have. I would like for you to use images of people looking directly at the camera. . Compelling images to use. I love this image from Hope Services. It stays up there until they do one of those two actions. .

Video 76

Video Fundraising Guide Test 76

NTEN

MAY 27, 2010

If your goal is action-related (donations, email signups, actions, etc.), then look at adding a strong call to action on pages that are already ranked high for a related phrase -- or consider building a newly optimized page whose focus is completely conversion-focused. Alt tags for images. Raise money? All of the above?

Search 65

Search Site Content Web 65

Bloomerang

SEPTEMBER 6, 2021

So using everything I’ve learned to spark action across Latin America and to create communities and inspire people to take action on social and environmental issues. So now my action for this type 1 if you have asked these questions at some point or type 2 if you’re going to start. So WhatsApp in action.

Community 63

Community Video Broadcast Phone 63

Museum 2.0

NOVEMBER 16, 2011

MCA Denver ) or single rotating image (like JMKAC ). A big image, big headline, large copy. This culminates in a strong call to action, usually with a button. Four or six features are highlighted, with no more than a couple of lines each and an image/icon. Repeat the call to action.

Museum 43

Museum Websites History Arts 43

Connection Cafe

DECEMBER 22, 2013

Here are the 7 Things You Need to Know About 2013 Online Donors from Gail Perry, with action steps you must take to ensure your site is armed and ready for the online giving season, and every season in between. Being liked isn’t everything, especially if those likes don’t translate into further action. Give it a look.

Story 54

Story Nonprofit Social Media Content 54

DNL OmniMedia

OCTOBER 22, 2020

The Create Amazing fundraising thermometer blends in perfectly with their minimalist black and white site theme, as well: The website also conveys a sense of community and stewardship with its donor call-out section By adding filters to each image, Create Amazing stayed on brand, highlighting their attention to detail and strategic design approach.

Websites 52

Websites Organization Nonprofit Site 52

Twenti - Digital Marketing For Nonprofits

NOVEMBER 18, 2019

Calls-to-action. The ads are text only, containing a headline and a few lines of text. They can’t contain images or videos. This is when you have set up conversion tracking with defined goals (such as a newsletter sign up) on your account and Google’s algorithm automatically sets your keyword bid amount for your ads.

Grant 40

Grant Google Guide Search 40