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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner. Traffic has been called a vanity metric by some, because it is relatively easy to generate new traffic if you are not concerned about the quality.

Metrics 310
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4 Financial Metrics to Increase Transparency for Your Nonprofit

sgEngage

Every day, you and your donors are inundated with thousands of pieces of news and bits of information. You want your donors to trust your work, your impact, your stewardship of resources, and your connection to the community, and stand out in a sea of information. It can be tricky to figure out what’s real and who you can trust.

Metrics 96
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Matching Gift Reporting | Actionable Metrics & Reports

Double the Donation

Recent matching gift reports indicate that 84% of donors are more likely to donate if a match is offered, while 1 in 3 would give a larger gift if matching is applied. The impact of matching gift programs on nonprofit organizations is undeniable. But if you want to take a look at the specific ways […]

Report 52
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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. This metric is important because it can help you figure out how well your ad copy is performing! Cost Per Conversion) : This metric shows you how much a conversion costs.

Google 268
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3 Ways to Assess Donor Giving Patterns to Boost Donations

Achieve

Your nonprofit likely has plenty of strategies for gathering direct donor feedback. But donors can reveal just as much information about their motivations and interests through their unspoken actions. Review your donor demographics. Analyze your online giving trends and engagement metrics. December 31.

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What Are Recurring Donations?

sgEngage

Recurring donations are gifts to a nonprofit organization made by a donor on an ongoing basis, typically monthly. Nonprofit organizations benefit from recurring donations because they provide consistent revenue streams and help organizations maintain long-term relationships with supporters. And donors like it.

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Actionable Insights Hidden In Your Acquisition Results

Kindful

When it comes to acquisition, we all know that metrics matter. However, most nonprofits don’t know which metrics to look at —or what to do with that information once they have it. . When done correctly, this review will generate action items for your team. . Looking for actionable insights: Where do you start? .

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