EveryAction

MAY 11, 2023

But how can you attract passionate advocates who will show up ready to volunteer, sign petitions, attend rallies, and otherwise take action to help you create positive change? The Campaign Workshop Joe Fuld, president Often campaigns make assumptions that people on the team—volunteers, donors, etc.—understand Don’t assume!

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Advocacy Nonprofit Training Train 207

Greater Giving

NOVEMBER 8, 2022

For many nonprofits, A GivingTuesday Campaign is an opportunity to attract new donors and raise money for your organization. Your GivingTuesday Campaign is a chance to promote your brand in front of a much larger audience. Here are some tips for marketing your GivingTuesday campaign, to attract attention for your organization.

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Giving Campaign Marketing Donor 52

Allegiance Group

MAY 1, 2024

Stay tuned to discover actionable insights that can truly make a difference. If you’re ready to find out how your nonprofit can buck trends and create a winning year-end campaign, this blog post is for you. Look to Past Campaigns for a Fuller Picture It’s also helpful to analyze past year-end campaigns for insights.

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Campaign Guide Fundraising Storytelling 52

Bloomerang

JUNE 7, 2021

8 Fiscal Year-End Donor Retention Action Strategies + Practical Tips. An exclusively online campaign can be executed much faster than a traditional direct mail campaign. If not, give these donors a phone call pronto. You can archive them for historical purposes if you wish, but stop paying to mail to these folks.

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Action Strategy Donor Calendar 138

Get Fully Funded

JUNE 16, 2022

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. A campaign’s inputs include all costs spent on running the campaign.

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Raise Campaign Money Online 59

Greater Giving

JULY 20, 2022

In 2021, we found that the majority of nonprofits used social media campaigns to connect and engage with their donors (73% of those surveyed). While 72% of nonprofits used personal phone calls, 69% said they relied on email newsletters to get the word out. Conduct your next publicity campaign on a local radio station.

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Action Money Raise Donor 52

NonProfit Hub

MAY 22, 2020

While working for various nonprofits throughout the past twenty years, I always had such high aspirations for having our End Of Year (Annual Campaign) strategized by May, planned by August and ready to deliver by October. . We all know how hard it is to complete the endless task list for your Annual Campaign in November. Keep it tight.

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Campaign Calendar Mail Contact 88

Nonprofit Tech for Good

FEBRUARY 8, 2010

Not to be confused with Text-to-Give campaigns (Text HAITI to 90999 to donate $10 to the Red Cross), text alert campaigns are when individuals opt-in to be alerted of breaking news or calls to action via text message. When researching this post, I was fairly stunned by how few nonprofits have launched text alert campaigns.

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Campaign Mobile Nonprofit Mail 214

CauseVox

OCTOBER 21, 2021

To get started preparing for the most wonderful time of the year for nonprofits and charities, ensure you’ve covered your year-end fundraising basics with this year-end fundraising campaign timeline. Suggestion: Pre-Year End Fundraising Thank You Campaign . By November 1st : Set Goals And Make A Plan.

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Campaign Fundraising Calendar Template 80

Nonprofit Tech for Good

APRIL 15, 2020

As an example, see the primary donation page for the Humane Society of the United States : However, to effectively promote your monthly giving campaign in print, in email, and on social media, you need an additional donation page with a unique URL where monthly giving is the only option. 10) Include a phone number and mailing address.

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Practice Donation Paypal Badge 363

Candid

SEPTEMBER 27, 2023

This handy guide includes ready-to-use phrases that are sure to get results in your annual appeal—and in any other fundraising campaign. The Annual Campaign by Erik J. Get step-by-step guidance and practical tools for running an effective, well-coordinated annual giving campaign.

Free 119

Free Help Fundraising Storytelling 119

Everyaction

FEBRUARY 5, 2018

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action.

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Mail Test Audience Tools 67

Qgiv

JUNE 23, 2021

Creating a sustainable, scalable fundraising campaign that will help you grow your future impact is just as important as reaching your fundraising goal. Learn about how to run an effective and sustainable campaign by reading from the top or jumping to the sections that most interest you: . Timeline for the campaign.

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Campaign Effective Fundraising Nonprofit 98

Nonprofit Tech for Good

MARCH 17, 2020

There’s an understanding among non-profits that Facebook Ads offer something very powerful, but there is a large gap in the understanding needed to run truly strategic campaigns. . It’s very easy to go into Facebook and quickly set up an ad campaign, but difficult to develop a winning strategy if you don’t know what you’re doing. .

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Test Facebook Charity Profit 325

EveryAction

SEPTEMBER 2, 2022

Instead of picking up the phone to call a friend, we might text them an address or a date and time to meet up for lunch or a volunteer shift. Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. Membership.

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Mobile Digital Fundraising Advocacy 130

Qgiv

SEPTEMBER 14, 2021

Explore this definitive guide to learn more about Giving Tuesday, get great campaign ideas, and soak up some best practices. Giving Tuesday FAQs 15+ Surefire Giving Tuesday Campaign Ideas to Set You Up for Success Giving Tuesday Campaign Best Practices. See how Qgiv can help you bring your Giving Tuesday campaign ideas to life!

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Campaign Ideas Giving Tips 98

Achieve

OCTOBER 29, 2017

November is here – which means it’s officially crunch time for your year-end campaign. Finalize your direct mail and send it (and your data) to the print/mail house. you designed and finalized your direct mail appeal (and, hopefully, the rest of your fundraising pieces). October. , October. , Plan individual outreach.

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Campaign Mail Script Test 52

sgEngage

JANUARY 30, 2024

These solutions leverage predictive analytics to help anticipate future donor actions. Your nonprofit determines whether the tool can deliver accurate, helpful insights and whether it’s ready to be used in future fundraising campaigns. You’ll further test and refine the tool over time the more you use it to support your fundraising.

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Tools Donor Fundraising Survey 90

The NonProfit Times

MAY 23, 2024

An aggressive email campaign was the foundation. Nearly half (48%) of donors cited email as their preferred giving channel ahead of social media, text messaging, direct mail, and phone calls in a study published last year by fundraising platform Neon One in Chicago. Research backs this up. Reeds concurs with McCarley.

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Test email Spam United States 52

Nonprofit Tech for Good

NOVEMBER 20, 2021

As resources may be limited, it’s best to target items that won’t take a lot of phone calls or research to request. electronically or via regular mail). As mentioned, if you choose a site that has email capabilities, it’s easier to create targeted campaigns to attract new supporters and reengage previous donors.

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Virtual Personal Tips Online 250

The Science Behind Engaging your Supporters

OCTOBER 18, 2018

As the 2018 midterm elections near, it’s likely hard to ignore the ads, phone calls, mail pieces, and emails from political campaigns in your area reminding you to vote. As the campaign season kicks into high gear, here are a few trends we’re seeing in 2018 campaigns that nonprofits could benefit from as well!

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Trend Campaign eBook Nonprofit 53

Greater Giving

JULY 18, 2023

Your donor data may include phone numbers, emails, birthdays, donation history, and even meal preferences. To help, we’ve put together this guide to break down your donor data management into actionable items. Respect their preferences by understanding if they prefer email, direct mail, phone calls, or social media outreach.

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Data Donor History Demographics 98

TechImpact

JULY 16, 2014

In another 2013 study conducted by Blackbaud found that “response and click through rates in nonprofit email campaigns declined by 16% and 18.7%, from 2012.” The study substantiates the claim by stating that”declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”. Direct mail.

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Donor Effective Fundraising Blackbaud 237

Bloomerang

DECEMBER 13, 2021

People will be more likely to respond to your call to action or, at the very least, open your emails if they look like they’re coming from an individual. The subject line is like the envelope for a direct mail letter; it’s a critical part of your appeal “package” as 47% of email recipients open an email based on the subject line alone.

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Tips Fundraising Pledge Mail 118

Nonprofit Tech for Good

JUNE 7, 2011

Odds are a year from now pitches to subscribe or join “Mobile Action Networks&# will be commonly seen in Facebook Status Updates, Tweets, blogs posts, homepages, and e-newsletter subject lines. sign a petition and send an e-mail) to help prevent animal cruelty. At least I hope so. Because it is useful!

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Advocacy Mobile Nonprofit Adopt 215

Greater Giving

DECEMBER 15, 2022

Before you begin developing your nonprofit marketing campaign, don’t forget to set meaningful goals for what you want to accomplish. Let’s focus on these four main channels: Direct mail. Yes, physical mail can be a part of digital marketing! Integrating Marketing Channels . Donor Profiles and Records . When they donate.

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Digital Marketing Donor Channel 75

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Those insights should drive messaging and campaigns. Apply those lessons.

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Lesson Fundraising Digital Test 59

Bloomerang

DECEMBER 13, 2022

Donors tell us this all the time, both with words and actions. Being thanked for my previous gift was much more persuasive than receiving multiple emails and direct mail letters. Donor Negative ACTIONS. Your Nonprofit’s Ameliorating WORDS + ACTIONS. It’s also the number one reason you’re raising less money than you could.

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Retention Donor Gift Nonprofit 111

Greater Giving

OCTOBER 25, 2022

All mobile users need to do is hold up their phone or device to scan the QR code—typically using a camera app—and the link associated appears. Design and publish your Giving Tuesday-specific donation page , then generate a QR code and use it wherever you advertise your upcoming GivingTuesday campaign! Then they can tap and go!

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Fundraising Camera Generation Mail 98

BoardAssist

DECEMBER 15, 2014

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Create an entire campaign.

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Mail Money Raise Tips 61

Bloomerang

MAY 15, 2023

Your nonprofit CRM is much more than a storage space for addresses and phone numbers. It includes both your appeals and general communications and their actions and responses. Your supporters are ultimately in charge of their own journeys, but you can certainly take action to influence and guide them. It just might be!

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Data Gift Relationship Interaction 96

Neon CRM

MAY 16, 2024

For example, Neon CRM users can create groups based on gift size, initial donation type (online, direct mail, or in person), their level of engagement (one-time donation versus recurring donors, for example), or the campaign that prompted their gift. You can donate online, send a check, or scan the QR code below to donate your phone.

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Donor Chicago Gift Children 59

CauseVox

MARCH 1, 2024

Engagement Levels: See how different donors engage through different mediums like event attendance, social media, campaign participation. Communication Preferences: Which groups of donors like to be communicated with via email, social media, direct mail, or phone calls? Maybe pick up the phone and call a few of your donors!

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Audience Donor Survey Demographics 82

The Modern Nonprofit

MARCH 26, 2024

By using cause-specific language that clearly conveys the urgency of needs on the ground, you can compel donors to take immediate action through their communications across channels. Direct Mail Send a personalized appeal letter within a welcome packet to emergency donors before the one-month mark. This builds a connection.

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Support Donor Community Retention 52

Get Fully Funded

NOVEMBER 2, 2021

This valuable piece of online real estate is where the donor goes to take action and give your organization money. Here’s our mailing address if you want to send a check. Don’t mention your fundraising goal, your campaign goal, or your impending budget shortfall. Include who to make the check out to and where to mail it.

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Giving Design People Fundraising 119

Neon CRM

OCTOBER 31, 2023

Practical Tips for Donor Engagement Strategies As a fundraiser, you probably have a good feel for how your donors want to engage with you, whether it’s on social media, through email, over the phone, or face-to-face. It’s also a great opportunity to collect valuable insight you can use in future fundraising campaigns.

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Donor Strategy Nonprofit Phone 98

Allegiance Group

OCTOBER 3, 2022

When you prioritize donor retention when planning and executing your overall fundraising efforts, you gain opportunities to reactivate lapsed donors and build lasting relationships with new donors through direct mail and digital campaigns. Renewal letters or emails are less expensive than acquisition campaigns. We need you.

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Retention Donor Rate Mail 52