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2011 Online Giving Trends and 5 Tactics Your Nonprofit Must Implement Today

NetWits

In our 2011 Online Giving Report we’ve combined findings from The Blackbaud Index of Online Giving with additional multi-year giving data, which allows us to pull out a very rich set of insights. Here’s a few of the highlights … Key 2011 Online Giving Trends Include. Online giving up 13% year-over-year *.

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The Multichannel Giving Paradox: Online Donors vs. Offline Donors

NetWits

Online acquired donors are significantly younger, more affluent, and more generous than their offline counterparts. The paradox is that online givers, in aggregate, have much higher cumulative value over the long term than traditional mail-acquired donors. Donor Movement Across Channels. Growing Your Donor Base.

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6 Ways to Stop Your Website from Leaking Potential Online Donors

NetWits

Download the complete 2011 Online Giving Report to learn more about the 13% YoY growth, double-digit growth since 2009 and the top reasons your nonprofit should invest in its online fundraising program. How, exactly, can you accomplish these things and ensure more potential donors complete the giving process? Be creative here.

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The Surprising Truth About Online Donors and Offline Fundraising

NetWits

Online donor solicitations are powerful. The allure to both nonprofits and potential donors is obvious. The Surprising Truth About Online Donors. Many organizations see the immediacy of giving, the larger average donations from online donors, and the relatively low costs in producing solicitations and look no further.

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A Guide to Donor Retention

Bloomerang

A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” But what is donor retention? Quite simply, donor retention is a measure of how many donors continue to donate to your organization.

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Major Gifts and a $260,000 Online Donation

NetWits

. >> Join his free webinar on 4/17/12 @ 2pm ET - Making a major impact with your major gifts program. — Larger and larger gifts are being given online. In fact, Blackbaud’s 2011 Online Giving Report , noted that the largest online gift in 2011 was $260,000 ! I hear $1,000 used most frequently.

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5 Unique Ways to Thank Recurring Donors

Classy

Finding special ways to thank donors for their recurring donations is crucial to a strong stewardship strategy, but identifying perks or incentives that truly excite your donors can be challenging. Consider how you can offer value to your donors for their investment, similar to how they might subscribe to Netflix to access content. .

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