2011 Benchmark Media Trend 
NetWits
MAY 31, 2011
Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. They get worse over time.
NetWits
APRIL 5, 2013
The much-anticipated 2013 eNonprofit Benchmark study was released last week. Nonprofits often use this study to benchmark their own online activities and fundraising ideas. Fundraising email click-through rates dropped 27 percent and response rates were down 21 percent from 2011. based national nonprofits in 2012. percent to 4.5
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NTEN
MAY 2, 2011
The 2011 Nonprofit Social Network Benchmark Report found that 30% of Master Fundraisers – those that brought in more than $100,000 – were small organizations and a further 8% were medium-sized. You'll: Learn key trends in nonprofits' use of social media and how they're resourcing it. > Learn more and register today.
TechImpact
NOVEMBER 22, 2013
While this NTEN eBenchmark Study is from 2012, the data continues to grow and support the future of nonprofit technology, and comparing years can lead to newly occurring trends. In 2011, 35% of online revenue came from emails, however, this past year email fundraising decreased by 40%!
Care2
APRIL 9, 2012
The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011. Overall, email open rates held steady between 2010 and 2011.
Nonprofit Tech for Good
MARCH 15, 2015
The reports listed below are just a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. 2015 Nonprofit Benchmarks Study :: Download. 2015 Nonprofit Communications Trends Report :: Download. Social Media: An Ongoing Series of Reports :: Download.
NTEN
JULY 13, 2011
The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com The 2011 Benchmarks average unsubscribe rate is 0.23%. benchmarksstudy.com if you haven’t read it yet!)
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