NetWits

JUNE 24, 2011

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. The report, which covers 15.6 The report, which covers 15.6

Offline 153

Offline Channel Fundraising Mail 153

NetWits

JUNE 19, 2012

Multi-channel components. My presentation covered how nonprofits can learn from what the corporate world is doing. Corporate email programs often have the resources to run more sophisticated email programs than nonprofits. Nonprofits are, unfortunately, often handcuffed by limited staff, budget and/or time. Landing pages.

email 150

email Test Conference Benchmark 150

Care2

JUNE 15, 2011

But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? Join us on Wednesday, June 29 from 3:00 PM – 4:00 PM ET for Multi-Channel Fundraising: Magic or Myth? This report analyzes data from some of the biggest national nonprofits in the U.S. We can help!

Channel 58

Channel Fundraising Blackbaud Advocacy 58

NTEN

JULY 12, 2011

Last week, my new colleague, Amanda, introduced the Daum Foundation , a Korean-based foundation helping Korean nonprofits use digital media more effectively for their causes. It immediately struck me that this is the reverse of channel usage for U.S. nonprofits is really a "?". nonprofits. nonprofits.

United States 68

United States Social Network Channel Network 68

Amy Sample Ward

JUNE 6, 2012

Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011." Target's data this year was drawn from 80 different nonprofit organizations, 38 million donors, 79 million gifts and $2.5 What does social media success look like, anyway?"

Web 117

Web San Francisco Bookmarking Search 117

AFP Blog

APRIL 28, 2011

CharityVillage Research: Benchmark Study Shows Online’s Strength : "Web-based fundraising is coming of age. That’s the conclusion of the 2011 Convio Online Marketing Nonprofit Benchmark™ Study, which evaluated the results of nearly 600 nonprofit organizations that use Convio's software.

Benchmark 24

Benchmark Studies Research Convio 24

Care2

JUNE 2, 2011

Blackbaud just released the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report. This report analyzes data from 28 organizations (some of the biggest national nonprofits in the U.S.) It also highlights the interesting opportunities and challenges posed by multi-channel giving. Get one now.

Results 68

Results Fundraising Case Study Mail 68

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. The report, which analyzed data from 53 nonprofits, over 2.1 billion email messages, 5.6 million donations, and 7.5

Rate 75

Rate email Advocacy Social Media 75

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2013

I blurbed this book with, “If you are looking for a recipe book for tips and tactics to integrate mobile and social media to round out your nonprofit’s marketing plan, look no further than this book.” As a trainer, I was most interested in Chapter 7 about equipping your organization to do multi-channel campaigns.

Campaign 97

Campaign Online Chapter Model 97

Amy Sample Ward

APRIL 27, 2011

Two recent reports share data about the actual role celebrity connection plays in nonprofit fundraising and both say the same thing: forget celebrities. The 2011 Millennial Donor report , the second in an annual series, focuses on engaging Millennials in fundraising. The data says we should move on.

Celebrate 201

Celebrate Impact Fundraising Pakistan 201

Amy Sample Ward

JUNE 13, 2011

" 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone.

Web 114

Web Norway Russia Mexico 114

Care2

SEPTEMBER 2, 2011

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. On the technology side, it can quickly grow wildly complex to manage creative and logistics for targeted marketing through a variety of channels.

Offline 73

Offline Blended Mail Channel 73

Tech Soup

MARCH 12, 2013

Simply getting emails out the door can be a challenge for nonprofits. A nice idea, but near impossible for some nonprofits. So does this mean nonprofits will see 10x more donations from triggered welcome emails? For nonprofits, that may mean more event registrants who then volunteer. Ideas for Nonprofit Triggered Emails.

email 55

email Marketing Registration Nonprofit 55

Care2

JULY 16, 2012

There are a ton of smart people writing about nonprofit technology and communications to help nonprofit communicators keep up on the latest online trends and developments. Thankfully, you can take advantage of great in-depth research and findings published in nonprofit reports. Organizations have an average 3.5

Report 78

Report Guidelines Ratio Policy 78

Connection Cafe

DECEMBER 15, 2010

Starting over may not be an option, but in the absence of that, here are ten things event fundraisers and marketers should be considering to reinvent their plans for 2011: Become more data driven. Bottom line: the tracking, mining, and analysis of data should be central to your 2011 event fundraising strategy. Think in segments.

Marketing 55

Marketing Tips Online Analysis 55

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 23, 2012

The Pew surveys point out these benchmarks: • Nearly 20 million of the 225 million Twitter users follow 60 or more Twitter accounts and nearly 2 million follow more than 500 accounts. How does this play out in your work with a nonprofit? What will the future 2020 be like?

Network 110

Network Work System Teen 110

NTEN

APRIL 11, 2011

At the Nonprofit Technology Conference last month, I got the chance to sit in on the session about the 2011 Social Networking Benchmark Report. As we talked through all the stats – how many nonprofits are on Facebook, what they're doing there, and so on – a great questions came from the crowd. Things got unpredictable.

Data 68

Data Social Social Media Stats 68

Connection Cafe

AUGUST 9, 2013

Nonprofits can learn from email campaigns corporate marketers are sending. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Should nonprofits follow suit and test these elements? Subject lines and call-to-action links, however, are ideal elements for nonprofits to test.

email 48

email Campaign Test Benchmark 48

Connection Cafe

NOVEMBER 26, 2013

It’s no surprise that nonprofits are investing heavily in monthly giving programs. In fact, the 2013 Online Benchmark Report reported monthly giving revenue increased 27 percent in 2012 over 2011. Choose your channels. For offline and online donors, each channel should support one another. Channel coordination.

Build 38

Build Donor Channel Sound 38

Connection Cafe

AUGUST 1, 2013

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. According to the 2013 eNonprofit Benchmarks Study , online revenue grew by 21% over 2011 totals, presenting nonprofits even more reasons to pull out the heavy gear and start online fundraising.

Offline 38

Offline Support Online Donor 38

Connection Cafe

SEPTEMBER 3, 2015

Unlike other benchmark reports, this one actually gives concrete recommendations that everyone can apply to move the giving needle. 2011’s $FG II looked at how individuals, foundations, and advisors research nonprofits, and what information packaging or channel might result in more giving to high-performing nonprofits. $FG

Report 20

Report Donor Demographics Statistics 20

Connection Cafe

MAY 27, 2011

Guest blog alert: Donna from Charity Dynamics (a Convio Solution Provider ) is sharing an real-life example of how integrated marketing and fundraising helped a nonprofit increase online revenue by more than 100%. A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results.

America 24

America Results Volunteer Offline 24

Connection Cafe

JULY 7, 2011

Since 1992, they have expertly worked with nonprofits to bring online and other channels together. Branding, Engagement, Giving and Stewardship: The new donor lifecycle Some time ago in the office at hjc a few of our consultants and senior staff were talking through how we approach multi-channel acquisition campaigns for our clients.

Convio 24

Convio Benchmark PowerPoint Rate 24

Connection Cafe

MARCH 20, 2012

In part 1 of Mobilize Those Mobile Eyes , I wrote about the different facets of the mobile channel that your organization can use to engage your constituents. In part 2, I will wrap-up my takeaways from the Nonprofit Mobile Day event I recently attended, presented by the Direct Marketing Association’s Nonprofit Federation (DMANF).

Mobile 30

Mobile Blackberry Convio United States 30

sgEngage

MARCH 18, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 2011 NTEN Nonprofit Technology Conference – Day 2 Posted by Steve MacLaughlin on March 18th, 2011 Day 2 of NTEN’s Nonprofit Technology Conference ( #NTC ) in Washington, DC is when things really kick into high gear.

NTEN 71

NTEN Conference Technology Blackbaud 71

sgEngage

MARCH 17, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 2011 NTEN Nonprofit Technology Conference – Day 1 Posted by Steve MacLaughlin on March 17th, 2011 NTEN’s Nonprofit Technology Conference ( #NTC ) is in Washington, DC and it’s sold out once again.

NTEN 48

NTEN Conference Technology Blackbaud 48

NetWits

OCTOBER 4, 2011

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. They key to raising more money is to figure out how to utilize offline and online channels together. 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report.

Offline 279

Offline Results Fundraising Blackbaud 279

sgEngage

MAY 10, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 25 Largest Online Fundraising Nonprofits in 2010 Posted by Steve MacLaughlin on May 10th, 2011 The Chronicle of Philanthropy is not only a great publication, but they also publish some excellent research about online fundraising trends.

Online 111

Online Fundraising Blackbaud Chile 111

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

There are two cohort groups, one working on strategic use of a single channel and a more advanced group working on an integrated strategy. With both, the process begins with setting SMART objectives and Kami Huyse points out why this is important. Using SMART objectives for nonprofit communications strategies is not new idea.

Social Media 129

Social Media Media Social Chart 129

NetWits

FEBRUARY 17, 2012

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors.

Offline 275

Offline Donor Online Aggregator 275

NetWits

MAY 30, 2012

In today’s connected world — where seemingly everyone is using their smart phones to update social networks, check email, and pump out hundreds of text messaging a week — direct mail can look a bit outdated to some nonprofits looking to raise money in support of their mission. So what’s the harm in dropping a channel?

Online 234

Online Fundraising Offline Mail 234

NetWits

APRIL 11, 2012

It’s been a few days since I returned from the Nonprofit Technology Conference (#12NTC) hosted by NTEN in San Francisco, CA. Key Takeaway : Email should be a critical part of every nonprofits communication strategy. The conference was amazing! 2) Mobile (as expected) is On the Rise. 3) Websites Still Matter (A lot).

Technology 245

Technology Game NTC San Francisco 245

sgEngage

DECEMBER 10, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Why Apple isn’t the Nonprofit App Grinch Posted by Steve MacLaughlin on December 10th, 2010 Nonprofit social media expert Beth Kanter isn’t happy with Apple at the moment. Probably not. Probably not.

Trend 75

Trend Nonprofit Blackbaud Aggregator 75

sgEngage

DECEMBER 1, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Myths about Online Giving Posted by Steve MacLaughlin on December 1st, 2010 There are so many myths about online giving. 77% of nonprofits had at least one online gift of $1,000 or more last year. Here are five that need to be busted.

Trend 78

Trend Online Giving Offline 78

sgEngage

NOVEMBER 30, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking What is Jumo? GuideStar does have Jumo International listed as a nonprofit organization but very little information is shown and likely won’t be until they file their first 990 with the IRS.

Trend 80

Trend New York Blackbaud Argentina 80

Tech Soup

FEBRUARY 14, 2012

He's spent close to ten years helping nonprofits be more. If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. They key to raising more money is to figure out how to utilize offline and online channels together.

Offline 67

Offline Results Fundraising Time 67

sgEngage

DECEMBER 27, 2011

Compare that to the $290 billion in total fundraising in the United States according to Giving USA 2011. The 2010 Online Giving Report revealed that the size of the nonprofit makes very little difference in what percentage of total fundraising comes from online giving. Which nonprofit organizations raise the most money online?

Raise 85

Raise Money Online Giving 85