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Top 3 Trends to Fool Proof your Future Fundraisng

NetWits

For large nonprofits here is some even scarier news: the Chronicle of Philanthropy reported in October of 2010 that donations to the nation’s largest charities dropped 11% last year. The median expected change for nonprofits in 2010 was supposed to be an increase of 1.4%. conference of 2010 [1] the top thirty “ thon ” (i.e.

Trend 219
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HOW TO: Engage 5 Generations of Donors and Supporters

Nonprofit Tech for Good

Gen X and gen Y both came of age during the rise mass Internet communications and increasingly shun print communications and fundraising while adapting quickly to new trends in mobile and social giving. In 2012, 58 percent of boomers donated online compared to 44 percent in 2010. Baby Boomers (Born 1946 –1964, Currently Ages 50–68).

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A Short, Recent History of Nonprofit Website Design and Online Fundraising

Nonprofit Tech for Good

e-Newsletter :: By 2008 nonprofits were beginning to understand and harness the power of e-mail marketing for online fundraising, branding, and cause awareness. World Wildlife Fund :: March 15, 2010. By 2010 the World Wildlife Fund had launched a much larger, longer website with more color, larger photos, and a larger font.

Websites 248
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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits.

Benchmark 144
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Three Ways Nonprofits Can Pioneer m-Advocacy

Nonprofit Tech for Good

As social media taught us, those nonprofits who act quickly and embrace emerging trends tend to experience the highest success rate, and similar to the rise of e-advocacy and “E-mail Action Networks&# beginning in 2000-01, the nonprofit sector is on the brink of transitioning their e-advocacy efforts to the Mobile Web.

Advocacy 220
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Revenue, Retention and Reactivation: Findings from the 2011 Index of Higher Education Fundraising Report

NetWits

Yesterday, Blackbaud released their 2011 Higher Education Fundraising Performance Report that gleaned some pretty positive trends in the Higher Education space. We are seeing that programs and alumni giving have both grown from 2010 and that loyal donors are continuing to give, and giving more. It should be.

Education 189
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Social Media is Going Mobile, and So Should Your Nonprofit

Nonprofit Tech for Good

If there is one thing I have learned over ten years of using the Internet for fundraising and social change, those nonprofits that can embrace change quickly, empower their visionaries, and adopt new Web trends, reap the benefits of being early adopters. The Web and how people use it is transforming quickly.