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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook.

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5 Reasons Tech is a Must-Have for Marketing Your Nonprofit’s Golf Event

Nonprofit Tech for Good

Casting a wide net to attract the right golfers, sponsors, and supporters is key to making the tournament a success and raising the most money possible for your mission. It’s a good idea to combine standalone tournament marketing emails with your regular campaigns to maximize visibility and minimize spamming supporters’ inboxes.

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Important Updates to Google’s Gmail That Nonprofits Need to be Aware Of

Pamela Grow

Just this month, Google made crucial changes to Gmail in an effort to combat spam and improve user experience. Clear Spam Rate Threshold: Google is setting a clear spam rate threshold for mass senders, including nonprofits. These updates may raise concerns, especially regarding the spam rate threshold.

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How to Raise More Money: Fundraising Do’s & Don’t’s

DipJar

Since it’s not, we chatted with Tiffany Allen , founder & creator of Boss on a Budget , to talk about the do’s and don’t’s when raising money. Key Note: regular communication doesn’t mean spamming your donors with asks for money! The Importance of the Donor Relationship. Potential Donors.

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Auto Draft

Roundtree

Here are some ideas to help your nonprofit think about ways to raise more money for your mission: Ben Baldwin, Mission Increase Chattanooga Fundraising Ideas A way for users to share their fundraising ideas Your Nonprofit (Required) Email (Required) Share Your Fundraising Ideas Here (Required) GET IN TOUCH P.O.

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7 Email Marketing Myths That Are Hurting Your Fundraising Efforts

Bloomerang

You could make a few typos, offend someone, send too many emails, or land in the Spam folder. The problem is that they’re dead wrong, and the sooner you know the truth, the sooner you can start delighting donors, getting more opens, and raising more money! . Myth #3: “If I send too many emails, I’ll go into the Spam folder.” .

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). million) due to spam filters ( EveryAction ). million) due to spam filters ( EveryAction ). For every 1,000 fundraising messages delivered, nonprofits raise $45 USD. Click to Tweet. Recurring Giving. Crowdfunding.

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