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Event Marketing 101 – Guide & Strategies

AccelEvents

Instead, it is an inspired marketing strategy where brands use events to speak directly with an audience. . Known as a promotional strategy or experiential marketing strategy, event marketing allows potential customers, current customers, clients, partners, and brand loyalists the opportunity to connect with a brand in a face-to-face manner.

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6 Best Event Marketing Strategies to Boost Your Hybrid Event Experiences

AccelEvents

Event marketing strategies to leverage Hybrid events are the need of the modern marketer of today. When building your event marketing strategy, keep in mind that there are several advantages to hosting an online component at your physical event, including: Greater reach by tapping into potentially global markets.

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6 Best Event Marketing Strategies to Boost Your Hybrid Event Experiences

AccelEvents

Event marketing strategies to leverage Hybrid events are the need of the modern marketer of today. When building your event marketing strategy, keep in mind that there are several advantages to hosting an online component at your physical event, including: Greater reach by tapping into potentially global markets.

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Why Hybrid Events Are Valuable and Here to Stay—Plus Tips and Strategies for Planning

AccelEvents

Make video presentations interactive: Long gone is the era of just streaming content to viewers at home. But remember to keep up the social engagement throughout the event by live-tweeting when sessions are happening, teasing announcements, running polls, and more. Remote attendees still want to be immersed in the event.

Tips 98
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Top 8 Virtual Meeting Platforms

AccelEvents

Polls, Q&As, and live chats. Integrated live-streamed videos. The platform’s focus on growth acceleration means that lead generation and sales strategies are continuously optimized to your campaign needs. . It has multiple networking rooms, the ability to live stream, one-to-one messaging, and keynote presentations.

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Case Study: How Digital Sales and Marketing Agency IMPACT Empowered Their HubSpot Customers with an Interactive Virtual Event

AccelEvents

Following HubSpot’s own proprietary INBOUND event earlier in the year, IMPACT’s customers were eager to learn and benefit from the recently announced new features and strategies. Integrated live-streaming without the need for a 3rd party video platform integration. In-session polls. Intuitive agenda builder. Outcomes.

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What is a Hybrid Event?

AccelEvents

This is more than simply streaming a physical event onto the internet (although that does count). These events can have a high production value, or they can be hosted through a streaming service. . Last year, the popular streaming platform, Twitch, hosted Twitchcon in a hybrid format. Hybrid events typically have presenters.

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