Whole Whale

MAY 3, 2023

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Some estimates indicate that in as little as 3-5 years, chat-first could account for 50-70% of all searches ( When Will ChatGPT Replace Search?

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Nonprofit Tech for Good

JULY 9, 2023

By Jo Boyle – a digital marketing expert with a wealth of experience in nonprofit fundraising and marketing. To make the most of new features, nonprofits must know how to create and track conversions in GA4. Setting up conversion tracking is also essential for nonprofits to maximise their Google Ad Grant. It’s official.

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Whole Whale

FEBRUARY 9, 2024

SEO – Search Engine Optimization – (if you don’t already know) is the practice of improving and promoting a website in order to increase the number of visitors the site receives from search engines. Basically, it’s about ranking higher in the search engine results for keywords related to your site.

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Media Cause

JULY 7, 2022

Search intent comes down to one thing: understanding the why. It’s important to understand why users are searching for your content or nonprofit. What is Search Intent? In this post, we will walk through the concept and strategy of understanding search intent, better known as the ‘why’ behind a query on search engines.

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Whole Whale

MAY 3, 2023

Chat-first search, where people use conversation interfaces like chatbots to find information, is poised to overtake traditional search engine usage sooner than you might expect. Some estimates indicate that in as little as 3-5 years, chat-first could account for 50-70% of all searches ( When Will ChatGPT Replace Search?

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Search Grant Organization Voice 52

The MatrixFiles

MARCH 25, 2024

If your association or nonprofit is looking to increase non-dues revenue, be sure to include someone from the AMS team and ask these questions: Conduct a usability study. Is your product or service optimized for search, meaning can I find your product through Google or your site search? Hard to know.

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Nonprofit Tech for Good

AUGUST 9, 2021

This is the eighth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Social Media Best Practices for Nonprofits. LinkedIn Pages.

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Nonprofit Tech for Good

JULY 6, 2023

Nonprofit Tech for Good launched in 2005 as a Myspace page and in the 18 years since we’ve been through multiple early adoption phases of new social media — first Facebook and Twitter and then on to LinkedIn, Instagram, Pinterest, and Tumblr. In response, many of your Instagram followers will then also follow you on Threads.

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Nonprofit Tech for Good

APRIL 12, 2019

She is also the author of Courageous Communication: How Codependence Is Making Your Nonprofit Brand Boring and What to Do About It. Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website.

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Nonprofit Tech for Good

JULY 23, 2020

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. The Google Grant gives nonprofits $10,000/month to spend on ads in Google Search. What is Conversion Tracking?

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DNL OmniMedia

APRIL 26, 2024

As a result, nonprofits often consider cutting back on their online marketing efforts if they do not see immediate results. While allocating marketing resources to various offline promotional strategies is perfectly fine, abandoning your nonprofit’s digital outreach is almost always a mistake. Influencer marketing.

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Nonprofit Tech for Good

DECEMBER 13, 2018

By Katy Teson , a content strategist at Wired Impact , an organization seeking to make powerful websites something all nonprofits can afford. She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. And it doesn’t have to be overly complicated.

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Nonprofits Source

FEBRUARY 22, 2024

When it comes to content management systems (CMS), WordPress is a stellar choice for a variety of organizations, including businesses and nonprofits. However, unlike business employees, nonprofit professionals may not have the time to devote to a website strategy or the capacity to spend time mastering a complex CMS. About page.

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Blue Avocado

MARCH 12, 2024

As many nonprofits are probably aware, multiple sources offer grant funds. Because I know that many nonprofits operate on tight budgets, I’ll give you the free sources first. To find grant prospects without paying for a database, you can: Search related organizations — Look at their list of funders. How do I find them?

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Byte Technology

FEBRUARY 27, 2015

And as such, a good deal of preaching occurs from industry gurus as to how best to optimize this virtual face-to-the-world, making it not only attractive and alluring to visitors but easily “findable” by search engines as well. After all, today the web search when people seek out information, and your organization is no exception.

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Candid

MARCH 25, 2024

Foundation grants can be one of several revenue streams in a nonprofit organization’s sustainable fundraising plan. Naturally, most nonprofits will try to secure a grant at some point. Naturally, most nonprofits will try to secure a grant at some point. Would you be comfortable inviting a funder for a site visit?

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Byte Technology

JULY 13, 2015

From their earliest incarnations decades ago, the one constant theme of search engines is change. Indeed, today’s Google, Yahoo and others barely resemble their clunky ancestors who returned sloppy and often meaningless listings for even simple searches. As such, today a debate rages as to whether or not keywords even matter any more.

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Nonprofit Tech for Good

MAY 8, 2019

By Maria De La Guardia , design director and brand strategist at Bureau for Good , a design agency that helps nonprofits explain why they matter across digital and print media. How often do you revisit your nonprofit website with an eye to better engagement? Speaking of metrics, how do you measure your nonprofit site’s performance?

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Pamela Grow

MARCH 6, 2024

Fundraising Writing If you write for your nonprofit, you need to know the dynamic duo of Julie and Brett Cooper. Nonprofit Best Practices Best practices are usually best practices for a reason. Mary Cahalane Copywriter Mary Cahalane (rhymes with “salon”) brings smarts and heart to donor communications. You’ll be glad you did.

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Nonprofit Tech for Good

JULY 4, 2021

By Emily Rose Patz , Senior Copywriter at DonorPerfect – a top-rated donor management system and fundraising platform for nonprofits. So much so that online revenue in the nonprofit sector grew by 32 percent in 2020. That’s why video engagement is quickly coming to the forefront of nonprofits’ digital strategies.

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sgEngage

JULY 22, 2022

When you google your nonprofit, what do you find? Does your organization pop up at the top of the search engine results page for mission-focused searches, or do you have to dig through ten pages of obscure results before you see the first mention of your organization? Should you rethink the copy on your homepage?

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Nonprofit Tech for Good

OCTOBER 17, 2019

By Chuck Spidell , a Nonprofit WordPress Security Expert with ILLUSIO. WordPress powers 34% of all sites on the web and is one of the most popular digital marketing tools used by organizations in the world. He helps women-led communications teams free up their time and lock down WordPress from getting hacked. SEO and Social Sharing.

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Candid

SEPTEMBER 21, 2022

With just a little digging—using the tools and resources I will share in this blog—you will be able to get a picture of who donates to a particular nonprofit. Finding the names of individuals that donated to a nonprofit is difficult because the IRS doesn’t require most nonprofits to disclose where their donations come from.

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Donation Grant Foundation Newsletter 122

The MatrixFiles

AUGUST 24, 2023

I am in the business of helping associations and nonprofits create amazing member journeys. Or do they begin when the customer starts with a Google search, clicks on a link in an email, or has a conversation with a friend about something that they might need? How findable is a specific product in our store on Google?

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Neon CRM

NOVEMBER 30, 2023

Gone are the days when a nonprofit could put up any old website for their organization and check that task off their to-do list. As more and more of our lives move online, nonprofits need an optimized, well-designed website in order to stand out and engage donors—and to justify the expense of maintaining one!

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Nonprofits Source

SEPTEMBER 8, 2023

Your nonprofit website houses plenty of important information and resources, from the story of your organization’s founding to your donation page. However, when site visitors navigate to your website, is it easy for them to find exactly what they’re looking for? This all starts with an intuitive and user-friendly interface.

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Byte Technology

MARCH 25, 2015

They initiate a search on that most popular of search engines—Google—in an effort to find an outlet for their philanthropic leanings. Does your organization appear in the top five search results? Here are a handful of ways to drive the most people—as well as the most “right people”— to your site and, ultimately, to your cause.

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The Fundraising Authority

MAY 8, 2021

It’s no secret that Google Ad Grants is a fantastic resource for nonprofits. Google’s Ad Grant Program is one of the best resources out there for nonprofit organizations. Ad Grants is a program sponsored by Google that gives nonprofits free advertising credits on its Google Ads platform (text ads on search pages).

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NonProfit Hub

AUGUST 26, 2021

Many nonprofit organizations know about search engine optimization (SEO), but do they fully grasp why it is necessary? Your organization might say, “We want to be on page one for Google” or “I want my site optimized.” Why Optimize A Nonprofit Website for SEO? Want more local search value?

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Nonprofit Tech for Good

JANUARY 5, 2019

By Julia Campbell , a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. YouTube is the #2 search engine in the world, with 73% of U.S.

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The Modern Nonprofit

AUGUST 1, 2023

Estimated Reading Time: 4 minutes Maximizing Outreach: Why Nonprofits Need a Powerful Online Presence As a leader of a nonprofit, you know the importance of reaching your audience effectively and making the most of your limited resources. But have you ever considered the benefits a dedicated website could bring to your nonprofit?

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Media Cause

APRIL 13, 2022

Are you wondering if search engine optimization (SEO) is important for nonprofits? Search engine optimization can help raise awareness of your organization’s incredible mission, work, and the stories of impact you’ve made. What is search engine optimization? SEO can boost online donations for nonprofits.

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Nonprofit Tech for Good

AUGUST 10, 2018

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. By Julia Campbell . Pinterest is growing fast, and women love it. .

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Storytelling Social Media Nonprofit YouTube 179

Nonprofits Source

APRIL 3, 2024

Use a tool like Lighthouse to audit your site for color contrast, alt text on images, subtitles for videos, straightforward site navigation, and other accessibility elements. Leverage Search Ads On average, every person makes at least one Google search each day. You can leverage search ads by: Paying for ad space.

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Nonprofits Source

FEBRUARY 13, 2023

As digital fundraising evolves, your nonprofit should track trends and adapt your fundraising strategies accordingly. Automate your operations Nonprofit software solutions are more powerful, user-friendly, and affordable than ever before. Improving all of these elements culminates in a better user experience for your site visitors.

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Media Cause

MARCH 29, 2023

Search engine optimization is a great tactic for all organizations, especially nonprofits. So why might your nonprofit need an SEO audit? If your nonprofit has been losing traffic over time, you’re getting out-ranked by competitors, or if you’re looking to increase donor awareness, an SEO strategy might be for you!

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NetWits

JULY 6, 2011

YouTube is the second most used search engine in the world. Knowing that a good portion of your supporters already participate on the social Web, and with the continued growth and popularity of social media, it’s very likely your nonprofit organization is focused on figuring out how to best utilize sites like Facebook, Twitter and YouTube.

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