Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2008

For a step-by-step tutorial on SEO techniques for nonprofits, Wild Apricot's 30 Day Guide to Search Optimization is a good choice, while Search EngineLand site is probably the subject matter expert of choice. The presentation describes the benefits of using Digg and shares some before/after results. Haven't dug into Digg yet?

Nptech 50

Nptech Slides Summary Tag 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Live in a tool or technique for at least month before adding something new.

Awareness 100

Awareness Tips Social Media RSS 100

NTEN

JUNE 24, 2010

In one simple graphic, it shows how effective your marketing is and where you can apply changes to achieve increasing results. Experiment for 3 weeks and compare the results. But wait, these are terrible results! First they are likely to start changing the tactics you're using to improve the results.

Facebook 79

Facebook eBook Social Media Metrics 79

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Use Time Management Techniques. Good for you! Great work.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

Along with Ed Walz, myself, and Liane, we spent a lot of time at the beginning mapping out program level outs and used a modified theory of change process. This prevents getting to tactical too quickly and places results in a larger context. It also connects the social media technical assistance to results. Learning and Metrics.

Social Media 97

Social Media Training Train Network 97

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

It marked the start of a six month peer learning exchange where I, along with colleague Stephanie Rudat will work remotely with grantees as they implement an action learning project to put techniques into practice and facilitate organizational change from the inside out. Social media can be filled with metrics to track results.

India 102

India NGO Network Exercise 102

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2007

One hopes that nonprofits deciding to roll their own social networks, aren't creating their own social silos and have gone into it with a solid strategy, clear objectives and measurable metrics , and can evaluate the ROI. Would love to read a summary of the campaign results and lessons learned. What do you think?

Social Network 50

Social Network Nptech Tag Network 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2010

I'm most curious to see how Pepsi will demonstrate leadership in social marketing and of course the longer term result - social impact. Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. Tags: contest. Cultural mismatch.

Contest 94

Contest Analysis Track Impact 94

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2010

Wendy is a real team player and made the session a lot of fun! We explored people’s listening routines, perceptions about the value of listening, and specific tools and techniques. Showing Results: This method is for those have been applying listening techniques and want to track results.

Practice 94

Practice Free Share Reflection 94

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

The convening used participatory methods to identify topics for small group conversations related to the theme and was expertly facilitated by Allen Gunn from Aspiration. ( I wrote a reflection last week about the facilitation techniques here ). They also tag and analyze responses. Does the data need to be exportable?

Social Media 100

Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2010

Here's some reflections: Thoughtful, Intentional Experiments Thoughtful experimentation is setting up a low-risk experiment with metrics to figure out what is and isn't working is a social media best practice. Ashley shared a brilliant idea and technique avoid the stigma from failure. What are your thoughts? How do you do it?

Social Media 91

Social Media Reflection Media Social 91

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

tags: nonprofits roi ). After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Helps us move away from tool driven decisions to results. Is it worth it?

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

grist.org is a data-informed organization that uses a ladder of engagement not only to guide its content and social media integration strategy, but uses measurement at each rung of the ladder to ensure that they are getting results. grist.org’s key results are: Footprint: The reach of their activities, both online and offline.

Measure 97

Measure Policy Social Media Green 97

Forum One

JANUARY 26, 2024

You’ll learn how to navigate a search engine results page with confidence and amplify your nonprofit’s reach and engagement in organic search. It’s an SEO best practice to include any important keywords from the page in the title tag. Much like title tags, it’s important to include any important keywords from the page in header tags.

International 90

International Strategy Search Structure 90

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 8, 2009

The session provided an overview of networks, introduction to different network types and typologies, an overview on network mapping techniques, and a diagnostic that helps those leading networks identify areas of strength and improvement. Network use of social media tools and strategies incorporates metrics and ongoing learning experiments.

Design 50

Design Social Media Remix Network 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2010

What are the techniques and strategies that nonprofits use to find free agents? Online numbers don’t always equate offline results. Hear from technologists and nonprofits on how to define and implement the ideal strategy and get advanced with metrics to make social a key component of online fundraising and advocacy campaigns.

Comment 97

Comment Artist Social Media Hype 97

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

evaluate the results of your social media experiment and use the information to improve your next social media strategy experiment. I think after the first day's focus on strategy, people were very much interested in getting into the techniques, tactics, and tools. Tags: wearemedia training materials technology training.

Reflection 56

Reflection Wiki Instruction Instructional 56

NTEN

SEPTEMBER 8, 2010

And how do you check results? I review both fundraising and friendraising techniques and how to take them, to varying levels, online – from email solicitations and events to social media and websites. Results: The concept of Red House 2009 was in sharp contrast to concepts of the past. Online Metrics as of June 23, 2009.

Campaign 65

Campaign New York City Community Build 65

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2007

Chris Brogan and David Eckoff gave a killer session about setting priorities and time management techniques. I gave the Social Media Metrics session. SEO in firefox - extension lets you dig into your search results and tells you who your're doing. She tagged me for media snackers meme that is traveling through the blogosphere.

Boston 50

Boston Reflection People Social Media 50

Care2

AUGUST 16, 2008

Also, I would pay attention to the titling and tagging of videos when you are uploading them. This Is Why Im Hot" instead of "Global Warming is Serious") or interesting tags can increase the number of people who click on your video. The most obvious metric is video view counts. Often, an effective title (e.g.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

Also, I would pay attention to the titling and tagging of videos when you are uploading them. This Is Why Im Hot" instead of "Global Warming is Serious") or interesting tags can increase the number of people who click on your video. The most obvious metric is video view counts. Often, an effective title (e.g.

YouTube 34

YouTube Video Social Media Advocacy 34

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Jeremiah Owyang from The Altimeter Group along with John Lovett and Eric Peterson both of the Web Analytics Demystified firm have published an open research report that advocates for a standardized framework of the following business objectives and use of metrics to measure them. Analytics and Measurement Techniques" (free to download).

Social Media 99

Social Media Measure Strategy Media 99

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

The next day, I facilitated a workshop on Best Practices for Crowd Funding that blended traditional instruction with innovation lab facilitation techniques. When nonprofits marry tried-and-true fundraising techniques with social media and online networks, they are able to tap into the power of crowd funding. Objective.

Fund 130

Fund Campaign Practice Giving 130

NTEN

JUNE 18, 2009

There are four basic ROI building blocks: Benefits, Metrics, Value, and Financial Formulas. Metrics and value are an integral part of the ROI process once you have identified the benefits. Metrics and value are an integral part of the ROI process once you have identified the benefits. Metrics are a unit of measure.

Measure 76

Measure ROI Technology Metrics 76

NTEN

MAY 27, 2010

You can make one, too: type in Cancer (or your own keyword) at search.twitter.com and see what results are returned. We used this technique for DIGG, forums, Twitter, Bing, and Google and then set up various searches along with monitoring of certain Twitter feeds. Tags: Newsletter NPTech NTEN Social Media Communications.

Social Media 62

Social Media Media Cancer Social 62

Bloomerang

JUNE 25, 2021

These companies like Bloomerang, they are listening to your feedback, and they are making modifications to make your life easier, simple, and to boost your bottom line fundraising results, retention results, all the key metrics. So stay up to date with them. Know what the new features are. Know what the best practices are.

Database 65

Database Donor Video Mail 65

Museum 2.0

FEBRUARY 23, 2009

I presume most people who read the book will be practitioners who are already on some level interested in participatory design and are looking for useful design frameworks, techniques, and examples to develop and refine their practice. I want them to get good, meaty techniques, not just more inspirational talk.

Participatory 26

Participatory Design Museum Wiki 26