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Level Up Your Marketing with Analytics

Association Analytics

In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. Here are visual examples of demographic and behavioral data using our analytics platform, Acumen. These two tools will help you measure the success of your campaigns.

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Psssst! Your Website Is Trying to Tell You Something

Tech Soup

Web analytics tools gather data that can help nonprofits better engage stakeholders, drive donations, and measure the success of their online presence. The Cardinal Path white paper, The State of Digital Data in the Top 50 Nonprofit Organizations in the U.S. examines how 50 of the highest revenue U.S. " Key Findings.

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Platforms break open!

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology Platforms break open! You’re going to get a much more vibrant developer community involved in developing new stuff for your platforms if you eliminate hurdles. What’s to lose?

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Does Your Nonprofit Have A Social Media Work Flow?

Beth's Blog: How Nonprofits Can Use Social Media

A social work flow is part of the indicators for “Institutional Support” in the Networked Nonprofit Maturity of Practice model I shared on the SSIR blog last week and in my forth coming book, “ Measuring the Networked Nonprofit.” Record and measure. So, how exactly do you craft one? Flow control. Tag and flag.

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Effective Online Onboarding Strategies

Care2

Here is (yet another) compelling reason for your organization to leverage digital channels: the next generation of donors are engaging more on digital platforms and are increasingly looking for a way to support and donate through these channels. Care2 and Parachute Digital teamed up to create a White Paper explaining just that!

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Higher Education Content Strategy 101: The Fundamentals

Connection Cafe

Learn more about higher ed marketing strategy in the free white paper: Your Online Marketing Plan for Higher Education. Taking the time to invest in it produces measurable results over time. Another major product of our work with UTPB was a Messaging Platform —a document that details how the University talks about itself.

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Crypto Donors Don’t Wear Tinfoil Hats: The 14 differences between Crypto & Traditional Donors

Whole Whale

Cryptocurrency is currently transitioning from the ‘laugh’ to the ‘fight’ stage as the Federal Government is making plans for measured regulation s. DAOs also make it incredibly easy to pool money from a group of people that can then vote in a measurable way to designate funds. Crypto donors will probably give more.

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