Beth's Blog: How Nonprofits Can Use Social Media

MAY 2, 2011

Benchmarking is the process of comparing your organization’s practices and results with a group of peer organizations. It can be an informal study and fairly simple to do. You identify a list of similar organizations and collect specific metrics to compare. Devon summarized the data in the above presentation.

Benchmark 96

Benchmark Social Media Measure Results 96

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Tags: facebook metrics. I have not done this yet.

Metrics 97

Metrics Benchmark Facebook Experiment 97

NetWits

JULY 10, 2012

Based on our research we know that Facebook and Twitter are the top sites used by nonprofits and the social networks with the largest user base. link] and measure your sharing effectiveness. With seesmic you’ll be able to manage all your social media activity in one place for free. 5) Monitor the Social Web.

Social Media 251

Social Media Media Social Slides 251

Nonprofit Tech for Good

FEBRUARY 8, 2012

Get the necessary training (HTML, digital photography, video, social media, and mobile technology). Define metrics of measurement and create a social media ROI spreadsheet. Experiment with social media dashboards. Write social media and mobile technology policies. Add social networking icons.

Social Media 265

Social Media Social Media Tech 265

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar.

Benchmark 103

Benchmark Social Media Global Project 103

Wild Apricot

DECEMBER 9, 2009

The importance of measuring the effects of your organization’s social media outreach is not in question. But what metrics should you track? Tags: Non-profit technology nptech Social networking Twitter analytics social media. And what can you do with those numbers? Let’s look at Twitter, for example.(

Analytics 71

Analytics Twitter Social Media Social Network 71

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

Here’s the description: Do you know what kind of an impact social media is having on your brand, mission, or bottom line? ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. How do you put a monetary value on branding? Notes and Resources.

ROI 103

ROI Social Media Media Social 103

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2008

TechSoup has just published the second article on a three-part series on Social Networks and Nonprofits. The first article, Should Your Organization Use Social Networking Sites? Signs that a social networking site might work ??? " (Tried tracking down the paper, but can't find it.).

Social Network 50

Social Network Benefit Network Organization 50

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Nonprofit Tech for Good

DECEMBER 20, 2010

We use Hootsuite and Sprout Social to manage our accounts and track metrics. Are you tracking Return on Investment (ROI), and how? Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. All the while, you’ve got to measure, track and re-adjust.

Social Media 189

Social Media Foundation Examples Media 189

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Learn to use the tools that help you measure success. Don't set up a presence on every social network in the world all at once. . Avoid getting distracted.

Awareness 100

Awareness Tips Social Media RSS 100

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Measure THIS! Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. When I first started thinking about metrics for social media, I wanted to start out reminding our group about some fundamentals of the sphere.

ROI 50

ROI Social Media Measure Media 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

But, maybe you've done some of that thinking and implemented a few focused social media experiments in 2008 and have gleaned some insights. Perhaps you're looking to make your strategy more effective, less time consuming, or see measurable results. Mapping Strategy to Metrics, Benchmarking, and ROI. Good for you! Great work.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 8, 2009

For the past 24 years, they organize an annual grassroots, volunteer event called " International Coast Cleanup " where hundreds of thousands of volunteers hit spend a few hours removing trash and debris from coastlines, keeping track of every piece of trash they find. Easier said than done.

Conservancy 100

Conservancy Reflection Social Media Learning 100

Care2

JANUARY 6, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Bloomerang

JULY 6, 2023

You’ll discuss measurable objectives for the team to reach and draft the priorities for each of these objectives. This nonprofit strategic planning model helps organizations get back on track if they have strayed from the path to success. Decide how to address each of those elements to get your organization back on track.

Examples 122

Examples Guide Model Nonprofit 122

Care2

MAY 4, 2010

Is Twitter a News Network or a Social Network? A new study concludes that Twitter has evolved more into a news outlet then a social network. This is far lower than the reciprocal rates of typical social media sites, such as Flickr (68 percent).&#. Read the full article. Read the full article. New Fans.

Headline 49

Headline Social Network Mobile News 49

Care2

MARCH 3, 2011

Nonprofit campaigners have a gazillion tools to choose from that they can use for online outreach, social media, measuring metrics, updating their website, and much more. But are most of them useful to you? Are they efficient? Do they pull the data you need to run a better campaign and engage your activists and donors?

Tools 59

Tools Community Stats Metrics 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2014

But many nonprofits are not properly measuring whether their engagement efforts are worth the time and cost. Based on the her book, Measuring the Networked Nonprofit, winner of the 2013 Terry McAdam Award, Beth Kanter will share frameworks, strategies and practical tips for engaging with your network in ways that lead to measurable results.

Social Media 108

Social Media Network Media Free 108

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

4: Identify influencers on social media spaces and cultivate them. Example: Northern California ACLU social network analysis of their followers on Twitter. I introduce a couple of basic social network analysis concepts and how they apply to an organization’s friends, fans, and followers on social media sites.

Social Media 115

Social Media Media Social San Jose 115

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2010

The conference participants will be mix of perspectives from long-time, established leaders in the field to the younger generation of nonprofit leaders known as NGEN which is intended to improve the nonprofit talent pool by developing the leadership opportunities and professional networks of emerging leaders under 40.

Conference 93

Conference Social Media Atlanta Award 93

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

But smart is as important as strong, so success also means deliberate integration of social media strategies with the organization’s broader communications plan and learning from doing in small steps. Purposeful Measurement to Inform Replication. Grantee organizations will measure what matters.

India 102

India NGO Network Exercise 102

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2008

The holy grail metrics is missing? Velocity and fluence and it's darn hard to track those. This would have to be done with some social networking analysis software that maps twitter accounts to donors and displays results. Does it exist? ahem, @pistachio ?) Twitt(url)y.

Donation 50

Donation Tanzania Organization Stats 50

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 11, 2009

One of the metrics that bloggers track is "Authority" or the number of blogs linking to a blog within the last six months. Links from blogs are no longer the only measurable game in town. This leaves an issue of how do you measure authority. He does mention a couple of tools that can help you measure influence: Backtype.

Technorati 50

Technorati Change Blogger Austin 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

The basics include: benefits, value, metrics, and financial calculations. I shared case studies and tips for nonprofits on measuring efficiency and effectiveness and looking at tangible/intangible benefits. Numbers need context - and that context - insight - can help with improvements. Improvement in marketing efficiency.

ROI 66

ROI Results Community Online 66

Amy Sample Ward

DECEMBER 3, 2012

I recently got my copy of Measuring the Networked Nonprofit by Beth Kanter and Katie Delahaye Paine. In the foreward, Beth and Katie say that “measurement is the secret sauce; we provide the recipe.” Watching the metrics every week, though, it was clear we weren’t looking just for traffic to the blog.

Measure 222

Measure Review Network Case Study 222

Amy Sample Ward

MAY 14, 2009

Consider the groups you will want to track or by which you will want to arrange members: donors, activists, organizers, stakeholders, partners, volunteers, supporters, and so on. Social Networks & Twitter from Natalie Foster: Two Principles: 1. Link to things that can be measured. What is your real output?

Tools 100

Tools Tech Map Case Study 100

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Transparency and Social Media: Dealing with Criticism. Measuring the Value of Your Blog.

ROI 50

ROI Widget Cambodia Metrics 50

Connection Cafe

JULY 12, 2013

While it is advised to review event metrics after an event, it may be beneficial to review some fundraiser participation while the fundraising is actually happening. Many peer-to-peer fundraising solutions offer a way for the development team to track the usage of online tools by their participants. Offer Helpful Guides.

Online 38

Online Fundraising Metrics Benchmark 38

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 25, 2007

Over the past six months, I've been doing some writing on metrics/analytics in general and Google Analytics in particular. We're using the Idealware stats to explore Google Analytics and to look at some of the basic reports and explain metrics. My role on the panel is to look specifically at Social Media Metrics.

Analytics 50

Analytics Web Metrics ROI 50

NTEN

AUGUST 10, 2009

I'll try to synthesize all the great discussion on the topics and themes we'll be looking to include in each of our 5 conference tracks: Leadership, Fundraising, Communications, IT Staff and Consultants and Program. More in-depth, financial metric focused ROI, perhaps in a Roundtable discussion format. " IT Track.

Community 52

Community Sharepoint Org Metrics 52

Connection Cafe

APRIL 26, 2018

James Wiley: What is critical about #GivingTuesday are the additional metrics outside of how much money institutions raise. Tracking KPIs related to a rise in activity of institutions’ networks, such as page visits, community engagement, and other networking activity is key.

Education 23

Education Trend Conversation Giving 23

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Network for Good has some terrific stories about noisy, angry people becoming champions for their services because of active listening and then open engagement with them on social networks or in the comments of blogs. One example is from the GiveWell Blog which posted a complaint about the Network For Good's fees.

ROI 91

ROI Examples Results Social Media 91

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

m a self-proclaimed social networking junkie. important with higher-engagement leveled UGC campaigns PROCESS - marketing Email Website Social networks Web badges Blogger outreach OUTCOMES Both tangible & intangible Increase list members (we don???t We also do not track time ??? I run the org???s

Case Study 50

Case Study ROI Social Media Contest 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2008

I'm presenting on a few panels, coordinating the Day of Service (have done this since 2002 as a paid consultant), and designing a panel on Social Media and ROI. I've been blogging and tracking conversations about social media measurement and ROI over the last few months.

NTC 50

NTC Design Case Study ROI 50