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Navigate Change Management: Set Your Nonprofit Up For Success

Bloomerang

Throughout countless different phases and stages of life as a human being, we know that things will always be changing. It is important to get your team on the same page, create a strategy for execution, and monitor/measure the progress, outcomes, and result of the change. According to the ADJAR Model, there are three phases to change.

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How to Make Analytics a Priority – Finally!

Association Analytics

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. Describe what you plan to improve and outline how you plan to measure it. Analyze your short and long-term returns.

Analytics 169
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How Standardize Your Nonprofit’s Social Media Measurement: Use This Grid

Beth's Blog: How Nonprofits Can Use Social Media

. Last week public relations and measurement professionals met in Lisbon for a Summit hosted by AMEC (The International Association for Measurement and Evaluation of Communications). 2: Measuring the Effect on Outcomes is Preferred to Measuring Outputs : Measure your results, not just numbers.

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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. 5) Select metrics and monitor campaign performance.

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Launching a successful nonprofit communications campaign

Candid

Here we also share the key components of each phase and best practices for streamlining your efforts. Next, define your goals by considering how you’ll track, measure, and evaluate its performance. Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ).

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What to expect when you’re expecting to rebrand your nonprofit

Candid

Rebranding can be used to improve public perception of a nonprofit’s organization, but it’s a major decision and significant project to undertake. Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance.

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Great reads from around the web on February 23rd

Amy Sample Ward

Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. This is a really great post to read for anyone thinking about how to measure, evaluate, and even consider the impact of social media use (and that should be everyone). "Over

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