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How to Convert Peer-to-Peer Event Participants into Monthly Donors

sgEngage

Best of all, you really only need to adopt a few proven and productive cultivation and engagement methods to start converting your peer-to-peer event participants into monthly donors. They turned to donor journey mapping. Here’s how Team Diabetes created improvements based on the lessons learned from the donor journey map.

Donor 76
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The Phases of Service Design

Forum One

This is a good point to get representative members of different teams in a room together to map out the current service delivery. Some activities we like to do with our clients include stakeholder interviews and workshops, preliminary service blueprints, and an ecosystem map. Journey maps are a critical service design artifact.

Phase 46
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Survey existing donors on what compelled them to support you before. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Test different calls-to-action and reduce friction in online giving. Remember your goal is persuading consumers. Apply those lessons.

Lesson 59
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The Phases of Service Design

Forum One

This is a good point to get representative members of different teams in a room together to map out the current service delivery. Some activities we like to do with our clients include stakeholder interviews and workshops, preliminary service blueprints, and an ecosystem map. ? Journey maps are a critical service design artifact.

Phase 46
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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Feedback: Many virtual conference platforms offer features that allow for sending participants surveys both after specific sessions, as well as about the event as a whole. Alexa’s team reviews post-session and post-event feedback surveys from attendees to get direct insight into the attendees’ personal experiences.

Virtual 105
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My Notes from Next Generation Evaluation Meeting

Beth's Blog: How Nonprofits Can Use Social Media

The conference was framed around the question: Given the convergence of networks and big data and the need for more innovation, what evaluation methods should be used to evaluate social change outcomes along side traditional methods? These methods included: Developmental Evaluation , Shared Measurement , and Big Data.

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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

However, this would be like starting a road trip without a map. You or your marketing agency may conduct interviews with target audience members, share surveys, create audience personas, perform A/B tests, and more. You could get lost, double your travel time, or end up at the wrong destination. Performing audits.