NonProfit Hub

JUNE 12, 2020

However, during these discussions, many organizations ask the same question: “How do we attract more donors?” While this is important for spreading awareness, it’s not the most effective way to raise money. . Start boosting your donor retention rate by focusing on those who are just giving to your nonprofit for the first time.

Retention 82

Retention Practice Donor Time 82

Bloomerang

NOVEMBER 13, 2023

As in, “Will this REALLY raise me more money?” Or being a major donor who should feel known and valued and instead receives a blanket non-segmented appeal message like: Dear friend, If you gave to Sweaters for Penguins in the past, thank you. Likewise, someone who isn’t a donor is their own special segment.

Idaho 99

Idaho Personal Money Raise 99

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. Yes, direct mail can be personal!

Mail 52

Mail Relationship Digital Donor 52

Allegiance Group

APRIL 15, 2024

Developing a digital donor acquisition strategy takes a similar approach to direct mail. It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Engage new donors from the start with compelling digital marketing. Let’s get started!

Fund 52

Fund Donor Strategy Search 52

Bloomerang

JULY 5, 2021

Did you know as many as 81% percent of new donors don’t return to give again? And only 43% of all donors remain loyal? Do you know what your retention rates are or how to increase donor loyalty? Yet too many nonprofits still don’t prioritize donor retention strategies. . And, yes, your donors are consumers.

Donor 141

Donor Strategy Retention Relationship 141

Bloomerang

MAY 26, 2021

So you want to start up (or restart) a donor acquisition program. The reality is, whether you are trying to grow a new file or stop attrition on your existing file, there’s no better way to obtain and keep new donors than with a well-executed donor acquisition program. Options could include: Direct mail.

Program 116

Program Donor Tips Channel 116

Allegiance Group

JANUARY 23, 2023

All nonprofits experience various amounts of donor attrition, making it essential to re-engage with lapsed donors. And, like new donor acquisition and donor retention, donor re-engagement after a lapse takes effort. Active donors are typically current donors whose last donation was in the past 18 months.

Donor 52

Donor Mail Retention Gift 52

Bloomerang

APRIL 5, 2021

Think fast: do you know where you get your best donors? Ask any fundraiser if they want more donors and you’ll get a resounding “YES” but ask what source yielded them their very BEST donors and you might see some puzzled faces. . Before you rush out to find new donors you’re wise to consider where you’ve found your best donors.

Donor 102

Donor Mail Gift Files 102

Qgiv

NOVEMBER 2, 2023

Fundraising automation saves your nonprofit valuable time and resources by streamlining time-consuming tasks, so you can devote more to time advancing your mission and raising more money. Fundraising automation liberates valuable time and money your nonprofit would’ve otherwise spent on menial tasks.

Work 122

Work Fundraising Mail Integration 122

DNL OmniMedia

MAY 13, 2021

Guest post blog submitted by: GivingMail, a leading provider of direct mail solutions. In order to truly maximize your fundraising efforts and better engage with the individuals who help fund your mission, an integration between direct mail marketing and a digital channel is a huge step in the right direction. . Let’s dive in!

Mail 52

Mail Integration Digital Strategy 52

Bloomerang

MAY 3, 2021

It covered broad brush strategies all nonprofits today should incorporate into their donor fundraising/marketing mix. These are my favorite tips to enhance what you’re already doing to attract and sustain individual donor fundraising. . ACTION: Get board members to review your donor list. Only 6 out of 10 ongoing donors renew.

Action 127

Action Donor Tips Fundraising 127

Bloomerang

MAY 10, 2022

Magic happens when you build those kinds of relationships with your prospects and donors. This is where donor stewardship comes into play. What is donor stewardship? Donor stewardship—also known as stewarding your donors—is the act of building relationships with supporters after they make a donation to your nonprofit.

Relationship 93

Relationship Donor Build Tips 93

Pamela Grow

OCTOBER 22, 2023

Are you a new development director or executive director and feeling a bit lost on how to learn exactly what motivates your donors? Or maybe you’re a new major gift officer and you’d like to set up as many donor meetings as possible. Building strong relationships with donors is the backbone of successful fundraising.

Donor 52

Donor Fundraising Relationship Survey 52

Bloomerang

AUGUST 30, 2021

Here are a few 2021 key findings from the report to help us retain and upgrade nonprofit donors: . Giving was unevenly directed; donor perceptions of greatest need had an impact. Giving was unevenly sourced; wealthier donors were more insulated from pandemic effects. New donors were up by 18.5%. adjusted for inflation).

Donor 98

Donor Giving Retention Gift 98

Kindful

JULY 8, 2021

Some fundraising strategies cost more than others, just like some donors cost more than others if they have poor retention rates. . Rated by cost-effectiveness based on the cost to raise a dollar, the two most expensive fundraising strategies are direct mail acquisition and special events. So, why do we do so many events? .

Grant 104

Grant Money Strategy Evaluation 104

Candid

NOVEMBER 14, 2023

So, a year-end fundraising goal and plan is important for nonprofits to take full advantage of donors’ kindness. But unfortunately, the average donor retention rate in 2022 was 42.6%, making it the lowest rate on record. I used to organize an annual “holiday tea” for our donors.

Giving 112

Giving Retention Gift Hosting 112

Care2

NOVEMBER 6, 2014

All nonprofits struggle with donor retention. You might think that your donors are a mystery. I''m going to let you in on a little secret: your donors should never be a mystery. Get to know your donors, and let them really get to know your organization. Think about it like donor dating. Online Fundraising'

Retention 70

Retention Donor Stats Mail 70

Qgiv

DECEMBER 8, 2022

Are you raising money for a specific program in your organization? Do you need to raise money quickly for an emergency? Once you identify what you’re fundraising for, you can set a fundraising goal for how much money you want to raise. Looking to get your donors more actively involved in the fundraising process?

Money 52

Money Raise Causes Fundraising 52

3rd Sector Labs

JUNE 30, 2014

Many nonprofits don’t know their donor data. If we don’t know our donor data, how can we effectively plan a fundraising appeal? Combat the challenges of donor retention? So, how do we know that nonprofits don’t know their donor data? Because donors are people, and people’s lives change.

Attention 157

Attention Data Donor Retention 157

Bloomerang

JUNE 9, 2022

As a nonprofit fundraiser, you’ve probably heard some variation of the phrase, “treat every donor like a major donor.” If you treat every donor like a major donor, you’d probably run out of team member time. Plus, not all of your supporters want to be wined and dined like a major donor. Who are your major donors?

Donor 102

Donor Gift Database Relationship 102

Pamela Grow

JANUARY 13, 2021

This change would leave many of our donors (without email addresses) in the dark when it comes to news and feel-good stories about the organization. We continue to solicit donors using direct mail and emails. Here’s why: Donor retention continues to be the biggest problem in nonprofit fundraising.

Newsletter 52

Newsletter Donor Retention Nashville 52

Care2

FEBRUARY 11, 2013

While all nonprofits recognize the value of cultivating donors over the long-term, they feel an incredible amount of pressure to implement short-term strategies that will raise money today. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. Donors want more.

Retention 76

Retention Rate Donor Strategy 76

Roundtree

FEBRUARY 14, 2022

4 Habits to Retain Donors. Donor relationships are just that: relationships. Retaining donors requires intentionality. Here are four habits your organization can develop to build stronger relationships with donors and retain them: #1: Communication is the key. . This is also true with donors. 3: Be thankful.

Donor 52

Donor Relationship Retention Gift 52

Pamela Grow

SEPTEMBER 14, 2023

Note: contains affiliate links) Fundraising for Introverts by Brian Saber If you’re an introvert and you’ve ever felt overwhelmed or anxious about the prospect of raising money for nonprofits, Fundraising for Introverts: Harnessing Our Powers for What Matters is an absolute game-changer. And which books are missing from my shelf?

Game 59

Game Fundraising Storytelling Press 59

Candid

AUGUST 18, 2021

AI can completely change how nonprofits engage donors and prepare for fundraising appeals. For instance, AI can quickly rank individual donors by their likelihood to give to a direct mail appeal right now. . But this doesn’t mean nonprofits need to waste time, money, and attention on outdated backend processes. .

Course 130

Course Fundraising Analysis Mail 130

Kindful

MAY 21, 2021

When it comes to event donors, 2020 has taught us a lot. Event donors still want to give, even when they aren’t attending the event in person. In some ways, virtual events make it much easier to convert these once-a-year event donors into powerful monthly donors. Don’t skip or neglect your big one-time donors.

Donor 62

Donor Virtual Gift Stream 62

Bloomerang

DECEMBER 15, 2023

We receive very few, and I wonder why more donors don’t take advantage. Is there something I could do to help more donors access this matching money? Just sitting by the phone waiting for your donor to figure it out—and do all the work—is simply not going to cut it. Matching gifts are truly the social benefit sector BOGO.

Gift 92

Gift Practice Companies Benefit 92

Neon CRM

AUGUST 18, 2023

But in order to do so, it helps to understand why donors are so likely to donate money at year’s end. End-of-year giving has financial benefits for both the donor and the recipient organization. Center impact stories and personal connection with the donor instead!) It’s their last chance to make tax-deductible donations.

Campaign 98

Campaign Giving Tips Mail 98

Qgiv

AUGUST 15, 2023

With rising costs, the Great Resignation shaking up nonprofit teams, and individual donor numbers declining, fundraisers face increased pressure to raise more money with even fewer resources. Entertainment, dining out, and clothing are the first areas donors will make spending cuts.

Report 52

Report Giving Retention Survey 52

Bloomerang

AUGUST 16, 2021

Mastering personalized, customer-centered philanthropy facilitation, especially mid-level and major donors, to increase donor lifetime value. One of the biggest problems nonprofits face is improving their low donor retention rate. For example, retention rates tend to be higher for mid-level and major donors.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Connection Cafe

JUNE 15, 2017

In the second installment of the Blackbaud Institute’s Sustainers in Focus series —research-backed best practices for marketing, promoting, soliciting, and fulfilling a sustained giving program— Best Practice # 1 was to ask new donors to give on a monthly basis. That means you have to ask for money as soon as possible.

Retention 35

Retention Donor Giving Rate 35

Nimble AMS

APRIL 20, 2022

One of the simplest ways to boost volunteer engagement and retention at your association is to have leadership create meaningful connections with volunteers. Additionally, it encourages volunteer engagement and retention at your association. . Did you know that volunteers not only donate their time but their money, too?

Associations 132

Associations Volunteer Benefit Retention 132

Bloomerang

JUNE 7, 2021

That means you need to make sure you don’t lose any of those donors you took such pains to acquire last year. It also means tying up loose ends to assure you don’t leave money on the table. 8 Fiscal Year-End Donor Retention Action Strategies + Practical Tips. Most donors are well-intentioned; they’re just busy.

Action 137

Action Strategy Donor Calendar 137

Classy

JUNE 1, 2021

As donor retention and engagement continue to challenge the space, virtual events are a viable tool you can explore to enhance these efforts. There’s no shortage of creative ideas your organization can try to engage your donors in this new era, whether you try galas, cooking classes, endurance rides , or comedy events.

Virtual 62

Virtual Donor Fundraising Retention 62

Connection Cafe

NOVEMBER 7, 2017

Respecting your donors and treating them as unique individuals assist in your success. Donors have rights, and these rights play a key role in your daily thoughts, actions and activities. Frequent, ethical and insightful communication supports your organization’s implementation of the Donor Bill of Rights.

Retention 29

Retention Donor Guidelines Gift 29

Connection Cafe

MARCH 17, 2014

Our donors don’t give year after year. Donors staying loyal is the exception, not the rule. According to Chuck Longfield , ten years ago the average retention rates of a newly acquired donor were roughly 33%. Make a donor retention calendar to keep your donors loyal! Today it’s 27%.

Calendar 39

Calendar Retention Donor Empowerment 39

EveryAction

SEPTEMBER 2, 2022

Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. The direct mail fundraising landscape is also complicated, given supply chain shortages and increasing costs. However, 90 percent of text messages are read within only three minutes of being received.

Mobile 130

Mobile Digital Fundraising Advocacy 130