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Case Study: How Digital Sales and Marketing Agency IMPACT Empowered Their HubSpot Customers with an Interactive Virtual Event

AccelEvents

While face-to-face gatherings were no longer permitted, IMPACT wanted to remain top of mind and virtual was the way to get it done. IMPACT ultimately decided to host an interactive virtual event for their customers called HubSpot Training Day. Integrated live-streaming without the need for a 3rd party video platform integration.

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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Using data to upsell and cross-promote products and services, both groups can support increased revenue streams. They can alert membership to emerging issues. Circulate the feedback broadly.

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3 Emerging Fundraising Trends for Nonprofits

Nonprofit Tech for Good

For many people, issues that are out of sight are also out of mind. In the 2000s and 2010s, the telethon gave way to a new form of fundraising — the charity live stream. Some of the biggest streamers can raise half a million or more in a day, and all that money goes toward whatever their target nonprofit is for the stream.

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How Nonprofits Can Leverage Organic Social Media to Increase Fundraising

Nonprofit Tech for Good

In order to win back trust and stay top-of-mind, nonprofits must focus on establishing emotional connections with their audience through consistent, high-quality content. Be genuine in your interactions. Interact frequently with followers. Show real humans talking to the camera through videos and storytelling. Don’t fake it.

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How Digital Sales and Marketing Agency IMPACT Empowered Their HubSpot Customers with an Interactive Virtual Event

AccelEvents

While face-to-face gatherings were no longer permitted, IMPACT wanted to remain top of mind and virtual was the way to get it done. IMPACT ultimately decided to host an interactive virtual event for their customers called HubSpot Training Day. Integrated live-streaming without the need for a 3rd party video platform integration.

Virtual 52
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration

.orgSource

They will reward you by crafting messages that move the hearts and minds of your most important audiences and reinforce brand identity. Using data to upsell and cross-promote products and services, both groups can support increased revenue streams. They can alert membership to emerging issues. Circulate the feedback broadly.

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

However, it’s important to keep in mind that members of Gen X and elder Millennials are rapidly increasing their giving, and younger donors like Gen Z are forming their preferences for giving as we speak. This generation is more likely to participate in virtual events, such as online charity streams and challenges.